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Brexit: What Could It Mean For The Vaping Industry?

Posted by Vape Superstore on

“You’re not the only one quitting. Britain is stubbing itself out of the EU. If you’re blowing clouds, you should probably read this”.

Brexit polling stations had barely closed before Google released an interesting statistic. “What is the EU?” became thesecond most searched-for term on the UK internet. That’s right. The UK’s decision to leave the EU as per a 52/48% vote has gotten us in a bit of a pickle (and it looks like a fair few of us didn’t know what the words on the jar even meant).

“Deal or no deal” used to bring up Noel Edmonds’ face. Now, it’s more like this: BBC having to churn out a bit of adummy guide for the zillions of Brits who are so confused by Brexit, they don’t know where to begin. Now that we’re leaving the EU, it’s time to look at how Brexit will affect vaping.


No. They’re too busy freaking out how to get the NHS out ofdebt. That said, with so much change from 2017’sTPD (and Brexit looming), worrying about your vape is totally reasonable. As it so happens, Brexit might not be all that bad for vapers.

“If your living room shelves have rows of Short Fills as the decor, here’s everything you need to know”.

The reason everyone is even asking about vaping and Brexit in the first place? The big fat rulebook currently governing the vaping industry is literally only applicable to the UK for being an EU member. TheTRPR (Tobacco and Related Products Regulations) is the UK’s “implementation of the EU’s TPD”.


If you spent the first half of 2017 stocking up on those large bottle sales, you’ll be familiar with TPD: Tobacco Products Directive. Everything since May 2017 has been dictated by the EU-wide law, which currently means this:

  • E-liquids with nicotine are 10ml max- Basically, the reason why you’re adding nic shots to those big, 0% nicotine bottles. TPD laws limit nicotine-containing juice bottles to a maximum 10ml. Everyone basically grumbled beyond belief at the price increases (until the genius that areShort Fills came along).
  • Tanks are 2ml max- If you’ve got an old 5ml tank, you’re probably praying it doesn’t smash. The replacement now comes with a maximum 2ml capacity, although popular pod kits have put a positive spin on this law.
  • Nicotine strength is 20mg/ml max- You might not even vape with nicotine. If you do, you’ll likely be aware that anything above 20mg/ml strength isn’t available for purchase. You can tweak your own nic shots to be higher, but buying pre-made, nicotine-containing e-liquid comes with a limit. We recommend caution when deciding your nicotine levels.
  • Warnings, labels and 18+ verification- You probably got prompted to confirm your 18+ age to even read this. Alongside nicotine warning labels on all e-liquids, TPD cracked down on under-18s being able to purchase nicotine.The Legal Age To Vape gives you the full low-down.
  • 1cm Nozzles (because, you know, nozzles matter)- Almost worthy of a #seriouslydude, this one dictates that e-liquid nozzles must be at least 1cm long, emitting no more than 20 drops a minute.
  • Emissions testing and MHRA registration-More our worry than yours, but we’ve got it covered. E-liquid manufacturers are now required to be totally transparent with everything from impurities to emissions testing. They also need to be registered with theMHRA. We only sell you stuff that’s fully compliant and registered.


“If we’re leaving the EU, will those TPD laws still apply? Or are we Thank U, Next?”

It’s the question on everyone’s lips. While The Telegraph reports that Brexit may “provide a boost for the vaping industry, the actual outcome just isn’t known. The hope is that our upcoming EU divorce will open up possibilities for vaping laws to be reviewed (and possibly relaxed).

“From a packaging point of view, it doesn’t make sense to have all these bottles being produced. A 30, 40, or 60ml bottle would be more convenient [for vapers], more convenient for the environment, and cheaper to produce.”

Christian Mulcahy, head of UK Vaping Industry Association (UKVIA)

Relaxing of vaping laws after Brexit has been discussed in the House of Commons. Steve Brine (talk about that pickle) is The Parliamentary Under-Secretary of State for Health and Social Care. He outlined three TRPR areas that will need looking at should No Deal go ahead:

  1. A new “domestic” system allowing producers to notify e-cigarettes in accordance with rules already in place.
  2. Introducing new picture warnings for tobacco products (something we apparently find Australia pretty good at, hence using their “library”)
  3. A transfer of tobacco control legislation from the EU to the Secretary of State. This one just sounds like straight-up administrative. The reality, however, can have implications. Handing over power is a “tread carefully” deal.


Everyone thinks it’s ridiculous. Need an example? TPD comes with a giant “safety” agenda. Yes, the nicotine warnings and manufacturing site inspections are spot-on. But that e-liquid bottle. You know, the one that can contain nicotine (not something you want to be accidentally swallowing). Throw in the 2ml tank law, and you’re in contact with the bottle way more- it’s called spending your life refilling.

It was when we pictured 100,000 people refilling their tanks every couple of hours that the risk of accidental ingestion seemed….well, higher, to us. Always wash your hands after handling e-liquids and keep them away from children and pets. Also, don’t drink the stuff.

Turns out, we’re not the only ones who think it’s all a bit “nonsensical.” Mark Pawsey, MP pointed out that “e-cigarettes are controlled by the tobacco products regulations, despite there not being any tobacco at all in such products”.

Literally, Mic Drop. Mark wasn’t deliberately shading Big Tobacco as the“most lobbied dossier in EU history”. He was pointing out straight-up facts, like the “arbitrary” bottle and tank size laws that have “no basis to them”.


By and large, it’s still quitting smokers eyeing up the new drop from Dinner Lady. They were looking for an alternative to smoking, found vaping, and the rest is history. Nicotine is the addictive component of smoking. The inclusion of it in vaping is largely considered to be “why it works”.

Christian Mulcahy, whom we’ve already quoted, had something to say on that, too.

“[Quitting smokers] might need 30mg or 40mg. They’re having to use much lower nicotine strength levels which do not meet their requirements, so they need to vape more often than they need to.”

That one actually goes a step further. Super-heavy smokers can actually find themselves ditching vaping and going back to the fags- just because of these limits.


First, they cleared out the Twixes and Twirls from supermarket checkouts. Then our headlines got filled with suggestions of taxes for everything from fizzy drinks to high-salt crisps. The government is making a huge effort to get Brits fit and healthy, but the UKVIA is throwing major side-eye to a suggestion of any “sin tax” on vaping.

Their reasons why a Sin Tax makes no sense:

  1. Vaping saves the NHS a ton of cash-Smoking is the leading preventable cause of death in the UK. 90% of lung cancers are adirect result of smoking. NHS wards up and down the country are filled with heart disease, stroke, and cancer sufferers- many of whom landed there because of their habit. Vaping is lowering smoking rates. Basically, why tax it?
  2. Vaping is “consumer-driven” and doesn’t cost the NHS any prescriptions-Your GP might be “cool” with you vaping, but he’s not forking out surgery budgets to fund your clouds. Nicotine replacement therapies cost the NHS £65 million a year. They’ve also lowered in recent years; something that is largely considered to be due to vaping.
  3. Up the cost and smokers will be less keen on trying vaping-There are other alternatives to smoking. Nicotine gum, patches, and pills are an option. For any smoker considering vaping though, upping the overall cost doesn’t exactly scream: “Get on-board.”
  4. The vaping industry contributes to the economy-It’s simple economics. Vaping products are subject to VAT like everything else. They’re part of what keeps the country afloat. That’s jobs in manufacturing, retail, and you the customer contributing to it all.

What it means, overall? The industry forecast overall isn’t too bad. Vaping won’t collapse. If there are new laws, well, we handled TPD all right. If there’s a review of existing ones, expect social media to explode. And no, that isn’t a pun. Your vape doesn’tjust explode.

For anything else or to try out new mods or e-liquids, pop intoany of our seven stores orget in touch. For exclusive offers, promos and savings, follow us onFacebook,TwitterandInstagram.  

How do you think Brexit may affect the vaping industry? Do you agree that the regulations should be relaxed? Leave your comments below.

Sources:UKVIA contains general information about vaping and vapour products. The information provided is not medical advice, and should not be relied upon unless explicity cited. We do not make any warranties surrounding the health benefits, reliability and accuracy of written copy across all pages on our website, including blog content and content posted on social media.

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