ANML was launched in August 2014 by top mixologist and entrepreneu Phillip Rocke. The company is headquartered in the city of Torrance in the South Bay district of Los Angeles County. Rocke formerly worked for several years in the alcohol industry developing flavours for spirits and beer, and he brought those skills with him to the world of vaping. Like many in the industry, Rocke got started because of his own personal experience of giving up smoking by turning to vaping. He started mixing because he was generally disappointed by the standard of liquids on the market, and ANML produces high-quality gourmet e-juices. As befits a boutique operation with quality at its heart, the company has a portfolio of just nine flavours. ANML eLiquids are made in small batches in a sanitised environment using high-tech equipment and the company has an extraordinary dedication to detail, and that is apparent from the outstanding quality of its juices.