The Breakfast Club E-Juice brand was launched by established mixologists Ruthless E-Juice, a Los Angeles based outfit, in 2015. The people behind the company have a culinary background and that’s evident from the sophistication of the carefully chosen flavours. What also shines through is that the people who run the company are all vapers, happy to use their own products. In the case of Breakfast Club, the juices are aimed at vaping connoisseurs with a liking for breakfast cereal type flavours. The brand has four flavours, and they all come in 30 ml bottles in 0, 3 or 6mg nicotine strength. These are high VG liquids with a PG/VG mix of 20:80 so they’ll suit both those who are looking for juices that produce masses of vapour, as well as those who find high PG liquids on the harsh side.