After the success of their first brand, Buckshot Vapors, co-founders Greg and Alena Oberg went on to launch Clutch Vapors the following year. The company is based in California in the community of Costa Mesa, on the southern edge of Los Angeles. Greg was drawn to the vaping world by his personal experience of kicking a heavy cigarette smoking habit by switching to e-cigarettes. The two were keen to develop a range of e-liquids with clear, smooth flavours so that they would work well as an all-day vapes, and their juices have achieved that goal. Clutch has just six flavours, since the company's philosophy is to concentrate on quality rather than quantity. Three of them, Ace, TKO and M.O.A.B. are refreshing fruit flavours, while the other three, Ringer, Bullseye and Hat Trick are dessert flavours, a treat for the sweet-toothed.