Launched in 2014, King's Crown is a premium juice from the same people that make Suicide Bunny, an American gourmet e-liquid company headquartered in Dallas, Texas. The power behind the brand is Pip Gresham, who originally got into e-liquid mixology when she created the perfect liquid for her own husband, who had been a three-pack-a-day smoker. Pip has created all of the King's Crown flavours herself and since she's a perfectionist, it can take months of painstaking research and mixing to get the formula just right. Once a liquid goes into production, only high-quality American ingredients are used and her laboratory follows the most rigorous hygiene procedures. Like many of the best boutique and gourmet e-liquids, King's Crown has just a handful of flavours, in this case four. Fight Your Fate combines a fresh lemon and sweet strawberry flavours. Bound By The Crown features creamy custard, ripe fruit and notes of spice. Claim Your Throne mixes cream, butterscotch, and brown sugar, while The King blends peanut butter and sweet cookies.