Mad Hatter Juice operates from Chatsworth, a northwestern suburb of Los Angeles. As their name suggests, it’s a company with a sense of fun, although it’s also an outfit that’s deadly serious about making gourmet juices for the most demanding of vapers.
One of the founders, Jameson Rodgers, has described how he got into the e-juice business after watching his own mother wean herself from cigarettes by vaping. That’s a powerful motivation indeed.
Mad Hatter has a portfolio of three juices, with titles as quirky as the brand name; I Love Donuts, I Love Cookies and I Love Taffy. As the names suggest, these are all sweet juices and will appeal to aficionados of dessert-style liquids.
The juices come in 30ml bottles with brightly coloured labels, and nicotine strength options are 0, 3, 6 and 12mg. These are high VG juices with a 40:60 PG/VG mix.