Nick's Blissful Brews founded in 2013 in Southern California's Santa Monica by Nick Gollust. Santa Monica is a location famous for everything from Buster Keaton silent movies to Baywatch and now the home of a multitude of e-liquid mixologists. Originally from New York, Nick gave up the Big Apple for the sunshine and surfing that make California so attractive. He started out as a mixologist by creating an e-juice for his girlfriend. She liked it so much that he decided to make the move into a commercial operation. His other key motivation was a somewhat jaundiced view of the e-juices on offer. He felt there was a lack of innovation and originality, and he believed he could do better. Nick's Blissful Brews is firmly placed in the upmarket gourmet sector of the market and Nick is always looking for new and unusual flavour combinations. A good example of his approach is the Smoked Custard flavour, one of the company's most successful. It offers something different by combining a sweet custard flavour with the taste of a quality cigar, producing a unique and intriguing vape.