Founded in California in August 2014, Penguin E-juice is another recent entrant in the thriving niche market for premium e-juices aimed at the connoisseur vaper who'll pay extra for high-quality juices. Little is known about the clever mixologists who launched this brand, but one thing we do know is that they like penguins. Each of their brands is named after a different species of penguin, with the exception of Mumbles. Mumbles, of course, is one of the most endearing characters from the smash-hit animation feature, Happy Feet, so he's a cartoon penguin. Like many boutique e-liquid makers, Penguin produces only a handful of flavours, five in total. The company's mission is clearly to concentrate on quality rather than quantity, and its five flavours are all bold and innovative. Adelie, for example, offers the fragrant flavour of vanilla churros with caramel and raspberry, while Mumble offers a sophisticated take on the smooth, fruity flavours of strawberries and cream. All five of the flavours offer a combination of subtle elegance and unashamed pleasure.