Ruthless E-Juice is a California-based company headquartered in Los Angeles and it entered the e-juice market back in 2013. The clever mixologists behind this sophisticated brand have a background in the culinary arts, and that shows in the well-balanced flavours of their upmarket e-liquids. They're all vapers that use their own products and this shows in the quality of the juices.Ruthless stick to just a dozen premium flavours, all calculated to give your taste buds a treat and all producing beautiful, billowing clouds of vapour. They concentrate on using a palette of fruit and dessert flavours. From their fruit selection, Jungle Fever is a tropical fruit flavour with notes of pineapple, mango and citrus, while Mandingo will remind you of freshly baked banana bread with a hint of nuts. C.R.E.A.M.SICLE blends the refreshing flavours of tangerines and oranges with a smooth, creamy taste. On the dessert front, try Peach Fuzz, a peaches and cream flavour, or Ménage A Trois, offering the decadent flavour of a properly baked cheesecake topped with a coulis of freshly picked raspberries.