Suicide Bunny started trading in 2013 and is an American company based in Dallas, Texas that creates e-liquids with distinctive flavours for the gourmet market. Pip Gresham is the woman behind the company and she was motivated to start her business by the fact that her husband Scott was a 60-a-day smoker and she wanted to find a way to help him quit, so worried was she about his health, well-being and wallet. Both of them are now dedicated vapers. Pip puts passion and creativity into formulating her e-liquids and only premium American ingredients are used. It took her almost nine months to finesse the first four flavours that she launched on to the market. She's been quoted as saying "If I'm going to put this in my body, this is how I would want it made." As befits a boutique operation, Suicide Bunny has a limited portfolio of flavours. Their flagship flavour is Mother's Milk, a subtle combination of strawberry and a creamy custard. Other flavours include DeRailed, a butter cookie flavour with notes of cinnamon and banana, and Madrina which features a creamy, sweet melon flavour.