The Essentials e-juice range is the result of a collaboration between two well-known vaping companies, Beard Vape Co. and Craft Vapery. Both are located in Southern California, and Craft Vapery was founded in 2013 with Beard Vape hitting the scene in the following year. Craft is an e-liquid maker and retailer of other brands while Beard concentrates solely on mixology. The brand’s three gourmet e-juices are named Morning, Afternoon and Night, although each of them is recommended for all-day vaping. Morning is a doughnut-croissant hybrid with lemon, Afternoon combines citrus and mint while Night offers red velvet cupcake. The juices come in 30ml glass bottles and you can choose from 0, 3, 6, and 12mg nicotine strength. The PG/VG ratio is 70/30 making this one of the increasingly popular high-VG juices that are designed for sub-ohm vaping and cloud chasing.