The Sunday Scaries. That dreaded feeling of the working week ahead, and all the anxiety and apprehension that comes with it.
It has become an all too familiar feeling for many Brits, with over half a million posts tagged #SundayScaries on Instagram, TikTok and Facebook, with Google searches for the term increasing by 35% in the past month alone.
While we’ve all suffered from the Sunday Scaries at one time or another, some of us naturally suffer more than others. We analysed Google search data, looking at 100 key terms related to the Sunday Scaries, to find out who is suffering the most, as well as how this manifests for people in different cities.
Which city suffers the most from the Sunday Scaries?
We found that Londoners suffer the most from the Sunday Scaries, with 14,341 monthly searches per 100,000 people. Manchester closely followed in second, with 14,324 monthly searches per 100,000 people, followed by Wakefield, with 13,773.
We found that Londoners suffer the most from the Sunday Scaries, with 14,341 monthly searches per 100,000 people. Manchester closely followed in second, with 14,324 monthly searches per 100,000 people, followed by Wakefield, with 13,773.
UK cities suffering from the Sunday Scaries the most
| Ranking | City | Monthly searches per 100,000 people |
|---|---|---|
| 1 | London | 14,341 |
| 2 | Manchester | 14,324 |
| 3 | Wakefield | 13,773 |
| 4 | Doncaster | 12,631 |
| 5 | Bristol | 12,594 |
| 6 | Liverpool | 12,506 |
| 7 | Birmingham | 12,406 |
| 8 | Milton Keynes | 11,794 |
| 9 | Bournemouth | 10,624 |
| 10 | Newcastle Upon Tyne | 10,107 |
How are different cities dealing with the Sunday Scaries?
Brits are combating the Sunday Scaries in different ways, with some looking for a new job, in the hopes of reducing stress levels, whilst others are forward planning to help make their lives easier surrounding their working hours.
Meanwhile, some Brits are searching for ways to treat themselves to uplift their mood, with others hoping to tackle the feelings head on by prioritising self-care, such as mindfulness and meditation.
We separated search terms into four categories, ‘job hunters’, ‘forward planners’, ‘little treaters’ and ‘self carers’ to investigate how cities are coping with the dreaded Sunday Scaries.
What are the top 5 cities for ‘Job Hunters’?
We found that Londoners are battling the Sunday Scaries by job hunting the most, making searches for terms such as ‘jobs near me’, ‘resignation letter’ and ‘cover letter examples’ the most. Birmingham followed in second for job hunters, with Manchester ranking in third.
- London - 3,656 monthly searches per 100,000 people
- Birmingham - 3,494 monthly searches per 100,000 people
- Manchester - 3,152 monthly searches per 100,000 people
- Milton Keynes - 3,101 monthly searches per 100,000 people
- Wakefield - 3,023 monthly searches per 100,000 people
What are the top 5 cities for ‘Forward Planners’?
Those living in Manchester deal with the Sunday Scaries the most by being forward planners, making searches such as ‘smarter goals’, ‘meal prep’ and ‘annual train ticket’ the most.
- Manchester - 913 monthly searches per 100,000 people
- Bristol - 834 monthly searches per 100,000 people
- London - 817 monthly searches per 100,000 people
- Brighton - 678 monthly searches per 100,000 people
- Milton Keynes - 676 monthly searches per 100,000 people
What are the top 5 cities for ‘Little Treaters’?
We discovered that Mancunians also know how to treat themselves, making the highest number of searches for treats such as ‘cheap last minute holidays’, ‘massage near me’ and ‘takeaway near me’. Those living in Doncaster and Wakefield are also partial to a treat or two to help battle the Sunday Scaries.
- Manchester - 8,259 monthly searches per 100,000 people
- Doncaster - 7,923 monthly searches per 100,000 people
- Wakefield - 7,688 monthly searches per 100,000 people
- London - 7,646 monthly searches per 100,000 people
- Liverpool - 7,105 monthly searches per 100,000 people
What are the top 5 cities for ‘Self Carers’?
People living in Wakefield use self-care to fight off the Sunday Scaries, making searches such as ‘affirmations’, ‘skin care routine’ and ‘relaxing music’ the most. This method also particularly appeals to Bristol residents as well as Liverpudlians.
- Wakefield - 2,509 monthly searches per 100,000 people
- Bristol - 2,498 monthly searches per 100,000 people
- Liverpool - 2,300 monthly searches per 100,000 people
- London - 2,271 monthly searches per 100,000 people
- Manchester - 2,054 monthly searches per 100,000 people
If you’re suffering from the Sunday Scaries, there are actionable steps you can take to soothe the feeling and enjoy the remainder of your weekend. If you find you are reaching for a cigarette to curb anxiety, there is support available for you to quit, such as our First Time Switcher and Starter Kits.
Methodology
30 of the UK’s most populous cities were investigated for searches made related to combating the Sunday Scaries, using Google Keyword Planner, with total search volumes calculated relative to per 100,000 of the cities’ population. Social media data for ‘#SundayScaries’ and search data for ‘Sunday Scaries’ collected and accurate as of Feb 2024.
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