All products sold on Vape Superstore UK's website fully comply with TPD Regulations. Find out more below on what the TPD regulations are, and what they mean for vapers.
What Is TPD
TPD stands for Tobacco Products Directive (Tobacco Products Directive 2014/14/EU (TPD)), an initiative created by the EU to regulate tobacco products, how they’re advertised and how they can be sold to consumers. The principle behind it is to increase the health protection and awareness surrounding tobacco products. TPD covers every aspect of tobacco production and retail from their manufacture, where they can be sold, how they can be displayed, what their packaging looks like and how they’re sold.
It applies to all tobacco products including rolling tobacco, cigarettes, cigars as well as vaping tech and e-liquids. The regulations ensure ingredients are tested before they’re sold to consumers and must be displayed on the packaging. TPD also applies to where people can use tobacco products and regulate how they’re taxed.
Why Does It Apply To Vaping?
Vaping products are still classified as tobacco products, even though they don’t contain tobacco leaf itself. The reason for this is that much of the nicotine that’s used in e-liquid is distilled from the tobacco plant as it contains the highest concentration in any plant. There are now synthetic forms of nicotine as well but any product containing nicotine still falls under TPD regulations.
When Did It Come Into Effect?
The TPD was established in May 2014 and became law on the 20th of May 2016. What this meant for vaping retailers was that any remaining non-compliant stock had to be sold before this date. As a result, some brands that were previously available may no longer be on shelves and the way in which e-liquid is sold has changed.
What Are The Regulations/How Does It Affect Vaping?
There are a number of regulations, most of which affect the size of e-cigarettes capacity and how e-liquid is sold. By and large though, much of it from a consumers point of view remains the same. The main change was the way in which e-cigarette products had to be labelled.
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- E-cigarette tanks including pod systems and disposable vapes can now only contain a maximum of 2ml of e-liquid.
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- The maximum bottle size of e-liquid containing nicotine is now 10ml.
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- The highest strength nicotine e-liquid you can get is 20mg (that’s 20mg of nicotine per millilitre of e-liquid). In contrast to the States which can go as high as 50mg
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- All nicotine-containing e-liquids must be packaged in child-resistant bottles.
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- Products cannot contain caffeine or taurine.
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- Packaging must indicate that the product contains nicotine and advertise the fact that nicotine is an addictive substance.
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- All e-cigarettes and e-liquids must be submitted to the MHRA for approval before they can be sold
What Vape Superstore Are Doing To Be Compliant
Since TPD came into effect, Vape Superstore have followed the guidelines set in place to become totally TPD compliant. All of our tanks are under the 2ml maximum capacity, no matter whether you’re buying a tank on its own or as a part of a kit.
E-liquid containing nicotine are sold in a 10ml maximum capacity bottle. If you’re looking for larger bottles that contain nicotine, you can now utilise short fills instead. They’re larger bottles of e-liquid which you mix with a concentrated 10ml bottle of nicotine to mix to a low-dose nicotine strength.
Each of the e-liquids that are produced by Vape Superstore have all been submitted and notified to the MHRA for certification, all of which have passed and declared as TPD compliant.
None of the products you find on our website or within our stores contain taurine or caffeine. They’re also all diacetyl free, an ingredient that there has been concern over causing popcorn lung. All of the ingredients used in e-liquids are listed on their packaging and all of them will come with a nicotine warning too.
If you’re new to vaping (within the last couple of years) many of these changes will have been in place before you bought your first e-cigarette. If you have any questions regarding TPD or want to chat with our customer support team, you can do so on live chat on our website, drop us an email or give us a call.
Latest Customer Reviews
Always great products quick delivery
Always great products quick delivery
Adrian Coope
06 December 2025
Brilliant company quick delivery…
Brilliant company quick delivery brilliant customer service wouldn’t shop anywhere else
Ruth
06 December 2025
Super fast delivery
Super fast delivery, great selection of vapes and juices. Great correspondence, and Great prices. You earn points towards discounts as you shop.
Netty
06 December 2025
Easy ordering
Easy ordering Quick delivery
Sue Taylor
06 December 2025
Vapes
Great company all ways next day delivery even if I order at 8 pm the wife love her vapes from here
Lennard Cole
05 December 2025
One of, if not the best, Vape Company
This company excel in customer service. Place an order before 9pm and receive your purchase the next day, really well packaged. Their products are always really good quality, very competitive prices, and really good multi buy deals.
Lucy
05 December 2025
Good products at low prices
Good products at low prices
Debra
05 December 2025
Great choice
Great choice, fast delivery, excellent service.
Lynda
05 December 2025
My go to place for my vape juices
My go to place for my vape juices. The member rewards are amazing too! Delivery is always quick and if there ever has been an issue, it’s resolved instantly!
Amy Flack
05 December 2025
Great product's amazing prices and fast…
Great product's amazing prices and fast delivery
Robert cartwright
05 December 2025
Thankyou for so good.
The bar juice flavour that I much prefer to use has always been in stock. The ordering is so simple and delivery could not be quicker if they came and delivered it themselves.
The prices are also very good compared to a company that I used to use, especially if you buy a bundle of what you are after. Will continue to use Vape Superstore until I quit vaping, that’ll never happen, so forever ...
Chris Sharples
05 December 2025
Great service and delivery as always
Great service and delivery as always
Heidi
05 December 2025
Great speedy delivery
Great speedy delivery, loads of flavours to choose from. Only negative, I had quite a few leaky bottles.
Nfitz
05 December 2025
When ordered they were here on JIG TIME
When ordered they were here on JIG TIME
tony mc avoy
05 December 2025
Good value
Good value, website easy to use and fast delivery
Mr J.S
05 December 2025
Quick efficient service
Quick efficient service, very satisfied with the product,
Christine Steer
05 December 2025
Great service and products
Great service and products
Michael
05 December 2025
Fast and great deals
Fast and great deals! Points scheme and club is great .
Stacey Anderson
04 December 2025
You’re the only store I can get my Veev…
You’re the only store I can get my Veev One lemon and lime pods , I always shop on your website I love the members club and that I can always get my pods at great prices and that they are always delivered the next day
Paul Wallis
04 December 2025
Don't always believe what the email says
I received an email saying that i could add onto my order up until 10pm the same say. However this isn't the case
Julie
04 December 2025