About Us
At Vape Superstore, everything we do is driven by a simple purpose - to offer a safer alternative to smoking and help people make the switch to a healthier lifestyle. The benefits of quitting smoking are life-changing: better health, improved quality of life, and longer life expectancy. We’re here to support every step of that journey.
‘Everything we do is to help create a healthier smoke
free future for the UK’
Our History
Vape Superstore was founded in 2015 by Easytek Ltd with a mission to offer vapers greater product choice, trusted quality, and expert support in a fast-growing industry.
Since then, we’ve grown into one of the UK’s leading online vape retailers - offering the widest range of vape kits, e-liquids, nicotine pouches, accessories and more.
In 2018, we launched our own exclusive e-liquid range and have continued to expand our team and product offering from our headquarters in North London, serving customers nationwide through our online store.
Your trusted home for premium vaping
Raising the standard with fast delivery, top brands and cashback on every order.
Free Next-Day Delivery Across The UK
Only the best, Tried and Trusted Vape Brands
Earn Up to 7% Cashback on Every Order
Latest Customer Reviews
See how Vape Superstore customers are getting the best service in our latest reviews.
Latest Customer Reviews
We Only Stock The Best Vape Brands
At Vape Superstore, we partner only with trusted, industry-leading brands to ensure every product meets the highest standards for quality, safety and flavour. Whether you’re after reliable hardware, premium e-liquids or the latest disposables, our range is curated to give you the best vaping experience without compromise.
Why Vape Superstore?
We offer the best products at the best prices, backed by fast, reliable service and expert support. From our Rewards Club to our Price Match Promise, everything we do is designed to make quitting smoking easier and more accessible.
Why do we do it?
We believe in helping people quit smoking - not just by selling products, but by providing education, support, and real experience. Many members of our team are ex-smokers themselves, so we truly understand the challenges that come with making the switch. Every individual’s quitting journey is different, and our goal is to provide the right tools, guidance, and encouragement to help you succeed.
We’re also committed to public health education. Through partnerships with initiatives like Smokefree Hackney, we’ve worked to raise awareness of vaping as a smoking cessation tool. We're proud members of UKVIA (UK Vaping Industry Association), supporting responsible vaping and informed decision-making.
How do we do it?
We’re more than just another vape shop. Whether you’re new to vaping or experienced, we take the time to understand your needs and match you with the right device, e-liquid, and nicotine strength - no pushy sales, just honest, personalised advice. Our approach is rooted in education and experience, not upselling.
Through our online store, we’re here to deliver a seamless customer experience with expert support, fast delivery, and a carefully curated product range. We invest in training our team to stay ahead in an ever-evolving industry — and every member of our team is a vaper too.
Vape Superstore Is Led By:
Edward Swain - Founder & Managing Director
Dan Judd - Head of Digital
Sean Cowland - Head of Commercial
Nicholas Farndon - Head of Finance
Adam Wenborn - Head of Customer Services
Vape Superstore in the press
From industry features to expert product spotlights, here’s where we’ve been mentioned across the media.
Case Studies:
Vape Superstore improves customer search with Algolia Search
Vape Superstore X Gorgias success story
How Vape Superstore found SMS success after Klaviyo
‘We want to help make the decision to smoking an easy one’
Whether you’re buying your first starter kit or exploring new e-liquid flavours, we aim to make you feel supported and confident in every step of your journey. We’re here to help you make the switch - and stay smoke-free for good.
Explore more on the Vape Superstore homepage.
Get in touch
For media and press enquiries
please email:
For all customer service enquiries
please Contact Us