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About Us

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Our history

Easytek Ltd opened Vape Superstore’s doors (online and in Dalston) back in 2015. Originally created to be a specialist vape shop that brought legitimate product choices and better quality to vapers, we’ve since expanded to offer the most comprehensive range of products in the UK. By trading online and on the high street our aim was to be an accessible resource for people who like to try before they buy as well as catering to those too far to visit a shop. Since then, Vape Superstore has grown considerably. In 2018 we also released our first e-liquid range, exclusive to our stores and website. Our team in East London has expanded too and we’ve now got multiple vape stores in London.

Why do we do it?

First and foremost, we are here to provide a safer alternative to smoking. The benefits of people making the switch from smoking to vaping are numerous. From better health, quality of life and longer life expectancy. Everything we do is to help create a healthier, smoke free future for the UK. In helping current smokers quit and educating future generations we want to facilitate a change that means people don’t pick up the habit in the first place. Our motivation to do this comes from first hand experience. Most of our staff are ex-smokers so we know the process, the struggles you might face and we also know every person’s journey is going to be different. It can be a daunting prospect giving up a habit that’s been an integral part of your life for some time so we want to enable anyone wanting to make that change to be armed with the right knowledge and tools to do so.

How do we do it?

We’re not here to be just another vape shop. We know every single customer that walks through our door is at a different part of their vaping journey. You might have just quit smoking, or been vaping for a while already - and we know everyone has unique needs in their quitting journey. Our job is to find what’s best for you. We give you the best expert help we can by starting right at square one - looking at your current smoking or vaping habits to help get everything just right. From the device you need, to your vape liquid and nicotine strength. We’re not here to sell you the most expensive equipment, we’d much rather find what’s going to give you the best chance of leaving smoking behind you and keeping it that way. Whether you shop with us online or in one of our brick and mortar stores, we’re here to provide an outstanding shopping experience through our staff, our knowledge and our extensive product range.


We do a lot of research, testing and collaboration with leading industry bodies to bring the latest and best products to our customers. With our flagship store being based in East London, we worked closely with Smokefree Hackney to help them, help others in their quitting journey through the use of vaping as a smoking cessation tool. We’re also proud members of the UKVIA (UK Vaping Industry Association). The UKVIA are there to educate and help facilitate change to enable more people to make an informed decision when it comes to their health and how vaping can benefit them.

Why us?

By providing the best products at the best prices, we want to help make the decision to quit smoking an easy one. There’s a lot to learn when you first start on your vaping journey and it can be an intimidating experience walking into a vape shop for the first time. By investing heavily in our staff training, we make sure their knowledge evolves and adapts as quickly as the vaping industry itself does. They’re all vapers too - meaning they know what they’re selling you and give you personal recommendations that come from real experience.


At Vape Superstore we like to think we’ve created an environment that’s comfortable for everyone. Regardless of where you’re at on your quitting journey, whether you’re just purchasing your first kit or you’ve been vaping for years we want to provide the best support possible. Our main goal is to help get you off smoking, and stay off it for good.