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IQOS & HEETS

Are cigarettes burning a hole in your pocket?
Switch to IQOS today and start saving.

IQOS Device In Gold
IQOS UK LOGO

Real tobacco, heated.
No burning. No liquid.

IQOS UK has been designed to provide a satisfying taste and experience for smokers looking to quit. By heating real tobacco instead of burning it, IQOS produces less harmful chemicals compared to cigarettes. The vast majority of smokers who try it quit smoking for good*.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

Discover HEETS & IQOS

IQOS is an electronic device that gently heats real tobacco instead of burning it, as cigarettes do. Making use of tobacco sticks known as HEETS. These cigarette style filter tips are inserted into the electronic device and heated when turned on. The user can then inhale on it to enjoy the taste of heated tobacco.

Each HEETS pack contains 20 tobacco sticks and costs £5 RRP. One HEETS stick has a duration comparable to that of a cigarette.

Selection of HEETS

Cigarettes produce tar.
IQOS doesn’t.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine). **Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Why switch with IQOS?

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Real satisfaction

IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*

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Less cost

20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**

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Less risk

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Satisfaction

IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*

Less cost

20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**

Less risk

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.
*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory). **Assumes average price of cigarettes at £11.94 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2021. ***Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.

HEETS Made for IQOS

Discover the entire range of HEETS tobacco sticks and find your new favourite. Whether you prefer classic or menthol tobacco or want to try something new, the IQOS Heets sticks are available in 10 high quality flavours. ALL HEETS products have the same amount of nicotine, so you only need to decide on your preferred taste and intensity.

HEETS FLAVOURS

Explore the HEETS range

Teak HEETS by IQOS

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Teak HEETS by IQOS

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Teak HEETS by IQOS

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Teak HEETS by IQOS

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Teak HEETS by IQOS

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Teak HEETS by IQOS

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FAQ

What is the difference between IQOS and normal cigarettes?

IQOS differs from traditional cigarettes in that the tobacco is heated rather than burned. Tobacco flavour is provided without the use of combustion or cigarette smoke, and the odour of tobacco is also reduced.

According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

How is IQOS different from e-cigarettes/vaping?

IQOS and e-cigarettes differ from smoking cigarettes in that neither burn anything. E-cigarettes produce a vapour from a nicotine-containing liquid, whereas IQOS produces a vapour from a HEETS tobacco stick containing real tobacco.

 

How long does it take to use one HEETS tobacco stick? How many puffs?

Each HEETS tobacco stick can be used for up to six minutes or 14 puffs, whichever comes first. This is comparable to smoking a regular cigarette.

 

How do I clean an IQOS device?

It's simple. Remove the cap from the Holder once a day, insert the supplied brush, and twist. If there is any tobacco left in there, rotate the device and gently tap it. Do a deep clean with the cleaning sticks after every 20th HEETS.

When buying the IQOS Duo 3 Kit, you'll be supplied with 10 cleaning sticks.

 

What happens when I run out of tobacco sticks?

IQOS is designed to be used with HEETS tobacco sticks only. The Heets are available in ten variants: Russet, Sienna, Teak, Amber, Yellow, Sienna Caps, Blue, Green, Turquoise, and Mauve. These can be purchased online at vapesuperstore.co.uk.