Discover IQOS, a heat-not-burn tobacco range, that heats specially designed tobacco sticks to generate a flavourful nicotine-containing vapour. IQOS has been tailored specifically for smokers looking to quit and delivers one of the closest alternative smoking experiences.
IQOS differs from traditional cigarettes in that the tobacco is heated rather than burned. Tobacco flavour is provided without the use of combustion or cigarette smoke, and the odour of tobacco is also reduced.
According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.