IQOS: Smoke-Free Alternatives to Cigarettes
Looking for a cleaner way to enjoy real tobacco without the burn? IQOS offers a smoke-free alternative that heats tobacco sticks like HEETS and TEREA to release vapour instead of smoke.
Designed for adult smokers wanting to switch, there's no ash, no lingering smell, and far fewer harmful chemicals than traditional cigarettes. Whether you want that familiar tobacco taste or a smoother way to reduce your cigarette intake, IQOS provides a more controlled, satisfying experience.
Understanding IQOS
IQOS is a heat-not-burn system from Philip Morris International that offers an alternative for adult smokers who want to move away from cigarettes. Instead of burning tobacco, IQOS gently heats it to produce vapour containing nicotine and real tobacco flavour - without smoke, ash, or combustion.
The result? A familiar nicotine experience with far fewer harmful chemicals than cigarettes and no lingering odour. Unlike vapes that use e-liquid, IQOS uses specially designed tobacco sticks (HEETS or TEREA), giving you an authentic tobacco feel in a cleaner, more modern format.
The vast majority of smokers who try it quit smoking for good*.*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
How does IQOS work?
IQOS devices heat tobacco sticks to a precise temperature that releases vapour without burning. HEETS work with the IQOS Originals DUO device, while TEREA sticks are designed for the newer bladeless IQOS ILUMA range. Simply insert a tobacco stick into your device, wait a few seconds as it heats up, then inhale as you would with a cigarette - but without combustion, smoke, or ash. The heating process creates a smooth aerosol that's easier on your throat and more discreet to use indoors.
Real tobacco, heated. No burning. No liquid.
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.** *Average reductions in the levels of a range of harmful chemicals (excluding nicotine). **Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.
HEETS & TEREA
IQOS heated-tobacco devices gently heat real tobacco instead of burning it, as traditional cigarettes do. Their range of Heated Tobacco devices use specially designed tobacco sticks, including Terea Sticks and HEETS. TEREA Sticks are used with bladeless IQOS devices including the ILUMA and ILUMA ONE whilst HEETS are compatible with the IQOS Originals DUO device. These cigarette-style filter tips are inserted into the electronic devices and heated when activated. Users can then inhale to enjoy the authentic taste of heated tobacco.
Discover the devices
Why switch with IQOS
Less Cost
20 TEREA tobacco sticks cost £6 RRP, less than half the average price of a pack of 20 cigarettes.**
Less Risk
Switching completely to IQOS presents less risk to your health than continuing to smoke.***
Real Satisfaction
IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*
Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory). **Assumes average price of cigarettes at £11.94 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2021. ***Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Explore the Range
Discover the entire range of TEREA tobacco sticks and find your new favourite. Whether you prefer classic or menthol tobacco or want to try something new, the IQOS TEREA sticks are available in 9 high quality flavours. ALL IQOS TEREA products contain the same nicotine levels, so you only need to decide on your preferred taste and intensity.
Classic Blends
Aromatic & Menthol Blends
Blends with Subtle Nuances
Tobacco Blends with Capsule
Common Questions About IQOS
PMI studies suggest that switching completely to IQOS exposes you to fewer harmful chemicals than smoking. While not risk-free, it's considered a less harmful alternative.
No, it heats tobacco to create vapour, not smoke. There's no combustion, and the vapour dissipates quickly without lingering odours.
No, HEETS aren't compatible with ILUMA devices. ILUMA only works with TEREA sticks due to their bladeless heating system.
Both HEETS and TEREA come in tobacco, menthol, and fusion blends to suit different taste preferences.
Heated tobacco products do not fall under the indoor smoking ban. So while it is true that you can use IQOS indoors in the UK, it is important to remember to be mindful of others around you. Although IQOS does not produce the same amount of smoke and odors as traditional cigarettes, some people may still be sensitive to it. It is important to practice good etiquette and respect the wishes of those around you when using IQOS in public spaces or indoors. Additionally, some establishments may have their own policies regarding the use of heated tobacco products, so it is always a good idea to check with staff or management before using IQOS indoors.