IQOS: Smoke-Free Alternatives to Cigarettes

Discover IQOS, a heat-not-burn tobacco range, that heats specially designed tobacco sticks to generate a flavourful nicotine-containing vapour. IQOS has been tailored specifically for smokers looking to quit and delivers one of the closest alternatives to smoking.

IQOS: Smoke-Free Alternatives to Cigarettes

About IQOS

IQOS is a brand of heated tobacco products developed by Philip Morris International (PMI). IQOS heats specially designed tobacco sticks to generate a flavourful nicotine-containing vapour, providing adult smokers with an alternative to traditional cigarettes. Compared to traditional cigarettes, using IQOS can reduce exposure to harmful chemicals, generate less smell, and provide a consistent and controlled nicotine experience. The vast majority of smokers who try it quit smoking for good*.

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.

About IQOS About IQOS

IQOS heated-tobacco devices gently heat real tobacco instead of burning it, as traditional cigarettes do. Their range of Heated Tobacco devices use specially designed tobacco sticks, including Terea Sticks and HEETS. TEREA Sticks are used with bladeless IQOS devices including the ILUMA and ILUMA ONE whilst HEETS are compatible with the IQOS Originals DUO device. These cigarette-style filter tips are inserted into the electronic devices and heated when activated. Users can then inhale to enjoy the authentic taste of heated tobacco.

How does IQOS work?

IQOS works by heating tobacco sticks to generate a vapour, which is then inhaled. The tobacco is contained within a tobacco stick that is inserted into the heated tobacco device, which uses patented technology to heat the tobacco to a temperature where it releases a flavourful nicotine-containing vapour.

Real tobacco, heated.No burning. No liquid.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine).

**Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Explore IQOS devices

IQOS Iluma

The icon, upgraded

only £49

IQOS Iluma One

Affordable, all-in-one

only £29

Why switch with IQOS?

Real Satisfaction

IQOS heats real tobacco offering a true tobacco taste and cigarette-like satisfaction.*

Real Satisfaction Real Satisfaction

Less Cost

20 HEETS tobacco sticks cost £5 RRP, less than half the average price of a pack of 20 cigarettes.**

Less Cost Less Cost

Less Risk

Switching completely to IQOS presents less risk to your health than continuing to smoke.***

Less Risk Less Risk

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under conditions (ambulatory). **Assumes average price of cigarettes at £11.94 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, 2021. ***Source: based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Discover the entire range of TEREA tobacco sticks and find your new favourite. Whether you prefer classic or menthol tobacco or want to try something new, the IQOS TEREA sticks are available in 9 high quality flavours. ALL IQOS TEREA products contain the same nicotine levels, so you only need to decide on your preferred taste and intensity.

IQOS Terea range

FAQ's about IQOS

IQOS differs from traditional cigarettes in that the tobacco is heated rather than burned. Tobacco flavour is provided without the use of combustion or cigarette smoke, and the odour of tobacco is also reduced.

According to Phillip Morris International research, the device produces on average a lower level of harmful chemicals when compared to traditional cigarettes*. However, IQOS is not a risk free product and like all nicotine containing products, it is addictive. The best course of action is always to quit all tobacco and nicotine containing products.

*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). It does not necessarily equal a 95% reduction in risk.

When it comes to comparing the amount of nicotine in IQOS versus cigarettes, it's important to note that the way the nicotine is delivered to the body is different. While a classic cigarette may contain anywhere from 0.3 mg to 0.8 mg of nicotine, only about 20-50% of that nicotine is absorbed into the body due to burning. HEETS, on the other hand, contain 0.5 mg of nicotine, but because IQOS only heats the tobacco instead of burning it, the nicotine is absorbed more efficiently. As a result, the actual amount of nicotine that is absorbed into the body through the use of IQOS may be higher than that of traditional cigarettes.

IQOS and e-cigarettes differ from smoking cigarettes in that neither burn anything. E-cigarettes produce a vapour from a nicotine-containing liquid, whereas IQOS produces a vapour from a HEETS tobacco stick containing real tobacco.

IQOS does not leave a cigarette smell. This is because IQOS does not burn tobacco, which is what produces the distinct odor of cigarette smoke. Instead, the device heats tobacco to produce a vapor or aerosol, which does not have the same lingering smell as cigarette smoke. Therefore, if you are looking for a smoke-free alternative to traditional cigarettes that does not leave a smell, IQOS may be a suitable option.

Heated tobacco products do not fall under the indoor smoking ban. So while it is true that you can use IQOS indoors in the UK, it is important to remember to be mindful of others around you. Although IQOS does not produce the same amount of smoke and odors as traditional cigarettes, some people may still be sensitive to it. It is important to practice good etiquette and respect the wishes of those around you when using IQOS in public spaces or indoors. Additionally, some establishments may have their own policies regarding the use of heated tobacco products, so it is always a good idea to check with staff or management before using IQOS indoors.