What is E-Liquid?
E-Liquid, also known as vape juice, is the flavoured liquid used in e-cigarettes and vape kits. When heated by the coil inside your vaping device, the juice mixture turns into vapour that you inhale, delivering flavour and nicotine (if included).
E-liquids typically contain four main ingredients, increasing to five when nicotine is added:
Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water
All of our vape liquids are crafted with high-quality, food-grade ingredients, and come in a wide selection of flavours, nicotine strengths, and PG/VG ratios to suit different vaping styles.
Understanding PG and VG Ratios
Choosing the right PG/VG blend is essential for optimising flavour, vapour production, and throat hit. The right ratio will depend on the type of e-cig you use and your preferred vaping style:
What is PG and VG?
The two main base ingredients, propylene glycol (PG) and vegetable glycerin (VG), each play crucial roles in your vaping experience.
Propylene Glycol (PG): A thin, flavour-carrying liquid that creates a stronger throat hit. Ideal for MTL (Mouth-to-Lung) vaping.
Vegetable Glycerin (VG): A thicker, sweeter liquid, perfect for producing dense vapour clouds. Best for DTL (Direct-to-Lung) vaping.
New to PG/VG Ratios?
Read our PG/VG Ratio Guide to see how different blends affects your vaping experience.
Choose the Right E-Liquid for Your Vaping Style
Different vaping styles require different e-liquids. Here's a quick guide to help you pick the right e-liquid based on your vaping style:
- Mouth-to-Lung (MTL): If you're new to vaping or transitioning from smoking, MTL vaping is ideal. It mimics the sensation of smoking a cigarette, offering a tight draw and smooth throat hit. Use a 50/50 PG/VG e-liquid or nicotine salts for a balanced experience that closely replicates smoking.
- Direct-to-Lung (DTL): DTL vaping is for more experienced vapers who enjoy larger vapor clouds and deeper inhalation. Use high VG e-liquids (70% VG or higher) with sub-ohm kits to achieve maximum vapour production.
- Restricted Direct-to-Lung (RDL): For those who enjoy a looser and airier MTL experience, RDL offers a more open draw. You can still use nic salts or 50/50 liquids but with a more relaxed airflow for a unique experience.
E-Liquid Types for Every Vaping Need
We offer various e-liquids to cater to different preferences:
- 50/50 Liquids: Balanced with equal parts PG and VG, delivering a strong throat hit and moderate vapour production. Best suited for MTL vaping, they work well with starter kits and low-power devices and closely replicate the sensation of smoking - perfect for new vapers.
- High VG Liquids: Formulated with 70% VG or higher, these produce thick vapour clouds and enhance flavour depth, making them ideal for sub-ohm vaping and high-power devices.
- Nic Salts: Offer a smooth throat hit and faster nicotine absorption, nicotine salt e-liquids provide a gentler experience when using high-strength nicotine. Best used with low-power pod kits.
- Bar Salts: Designed to replicate the flavours of disposable puff bars, bar salt e-liquids contain higher flavour concentrations, delivering an intense taste experience in a more cost-effective and sustainable format. These vape juices pair perfectly with refillable pod kits.
- Hybrid Nicotine: A blend of freebase nicotine and nicotine salts, hybrid e-liquids offer the fast absorption of nic salts with the noticeable throat hit of freebase nicotine, providing a balanced vaping experience.
- Shortfills: Nicotine-free vape liquids in 50ml or 100ml bottles, with space to add nic shots. Traditionally used for sub-ohm vaping, Shortfills are now available in high PG formats, catering to both MTL and DTL vapers.
Need help the right e-liquid type?
Our Beginners Guide to E-Liquid breaks down each type to help you choose.
Choosing A Flavour
One of the most enjoyable parts of vaping is trying the many e-liquid flavours on offer. Whether you prefer simple, single-note flavours or complex blends, experimenting with different profiles is part of the experience.
Vape juices can be broken down into four popular flavour groups:
Fruit Flavours
Fruit flavours are among the most popular vape juice flavours. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured e-liquid to satisfy your taste buds.
Dessert Flavours
For those with a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.
Menthol Flavours
Menthol and mint flavours provide a cool, refreshing vape that's especially popular among former menthol cigarette smokers. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.
Tobacco Flavours
For vapers looking to replicate the taste of traditional cigarettes, tobacco-flavoured e-liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.
View our A-Z Vape Juice Flavour List to find your favourite.
What is the bestselling e-liquid flavour in the UK?
See our list of E-Liquid Bestsellers broken down by flavour group.
How to Choose the Right Nicotine Strength
Choosing the right nicotine strength is essential for satisfying your cravings and ensuring a smooth transition from smoking. E-liquids come in a range of strengths, typically measured in milligrams per milliliter (mg/ml), from 0mg (nicotine-free) to 20mg. The right strength for you depends on how many cigarettes you smoke daily and how your body responds to vaping.
MTL Kits:
- Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
- Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
- Very High (20 or more cigarettes/day): 18mg Freebase
Sub-Ohm Kits
- Typically low nicotine (3mg), but 6mg can suit those needing more.
Looking to reduce your nicotine intake?
Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.
What are the types of nicotine available?
Nicotine in vape liquid comes in two forms: freebase and salt-based.
- Freebase nicotine is the purest form of nicotine, commonly found in standard e-liquids. It delivers a strong throat hit and becomes more potent when heated, making it ideal for those who prefer a more intense vaping experience.
- Nicotine salts contain additional organic compounds, such as benzoic acid, which lowers the pH level. This makes the nicotine smoother to inhale, even at higher strengths, allowing for a more comfortable vaping experience.
Read our guide on freebase and nicotine salts to find the best option for you.
Why buy E-Liquids from Vape Superstore?
- Unmatched Selection: The largest e-liquid range online, from nicotine-free shortfills to TPD-compliant 10ml bottles.
- Popular Brands: Trusted names like 88Vape, Riot Squad, Vampire Vape, IVG and so many more vape juice brands.
- Certified Quality: We pride ourselves on offering only the best, TPD compliant, and MHRA approved e-liquids.
- Competitive Prices: Multi-buy vape deals and everyday low prices.
- Fast, Free UK Delivery: Free next-day shipping on orders over £20.
- Customer Trust: Over 20,000 verified 5-star reviews on Trustpilot.
- Dedicated Customer Support: Available to answer your queries 7 days a week.
FAQs: What Should I Know Before Buying an E-Liquid?
Are e-liquids safe?
All of the brands that we stock adhere to strict quality control measures to ensure their products are safe and consistent. This includes using pharmaceutical-grade ingredients and conducting thorough testing. In the UK, manufacturers must comply with regulations set by the Tobacco Products Directive (TPD). These guidelines ensure that e-liquids meet certain safety standards and are properly labeled with ingredient information and warnings.
How much does E-Liquid cost?
Our 10ml bottles start at £1.20. For even better value, check out our multi-buy e-liquid deals and clearance section.
How long does a bottle last?
- 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
- 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
- 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.
What nicotine strength should I use?
If you’re new to vaping, we recommend starting with 5mg nicotine salt or 3mg freebase for light smokers. For heavy smokers, opt for 20mg nicotine salt or 12mg freebase for a stronger hit.
Can I vape without nicotine?
Absolutely. We offer a range of nicotine-free e-liquids, so you can enjoy the flavour without the nicotine.
Which e-liquid is best for beginners?
For new vapers we recommend starting with 50/50 e-liquids for a balanced experience. Nicotine salts are another great option for a smoother inhale.
What is the strongest strength available?
Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.
What is TPD Compliance?
All our e-liquids comply with TPD regulations, ensuring they meet the highest safety and quality standards. Learn more about what TPD compliance is and how it safeguards your vaping experience.
Do e-liquids expire?
Yes, most e-liquids have a shelf life of two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.
Read Our Favourite E-Liquid Reviews - Real Experiences, Real Satisfaction
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