- Strawberry Cherry Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Blueberry Sour Raspberry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blueberry Sour Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Lemon & Lime Nic Salt E-Liquid by Bar Juice 5000
- Ice Menthol E-Liquid by VS Fifty Fifty
- Watermelon Strawberry Apple E-Liquid by VS Fifty Fifty
- Cherry Cola Nic Salt E-Liquid by Bar Juice 5000
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Raspberry Cherry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blue Razz Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Blue Raspberry E-Liquid by Doozy Vapes
- Banana Ice Nic Salt E-Liquid by Bar Juice 5000
- Grape Nic Salt E-Liquid by Bar Juice 5000
- Watermelon Nic Salt E-Liquid by Bar Juice 5000
- Berry Mix Breeze Nic Salt E-Liquid by RAD Salts
- Blueberry Cherry Cranberry Nic Salt E-Liquid by Bar Juice 5000
- Blue Razz Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Strawberry Kiwi Nic Salt E-Liquid by Bar Juice 5000
- Red Apple Ice Nic Salt E-Liquid by Bar Juice 5000
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Elf Bar ELFLIQ
- Watermelon Nic Salt E-Liquid by Elf Bar ELFLIQ
- Pink Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Gummy Bear Nic Salt E-Liquid by Bar Juice 5000
- Fresh Mint Nic Salt E-Liquid by Bar Juice 5000
- Triple Mango Nic Salt E-Liquid by Bar Juice 5000
- Mr Blue Nic Salt E-Liquid by Bar Juice 5000
- Fizzy Cherry Nic Salt E-Liquid by Bar Juice 5000
- Apple Peach Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blue Razz Ice Nic Salt E-Liquid by Seriously Salty
- Peach Ice Nic Salt E-Liquid by Bar Juice 5000
- Grape Nic Salt E-Liquid by Elf Bar ELFLIQ
- Strawberry Ice Nic Salt E-Liquid by Bar Juice 5000
- Cherry Cola Nic Salt E-Liquid by Elf Bar ELFLIQ
- Pink Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Heisenberg E-Liquid by Vampire Vape
- Menthol E-Liquid by Club Juice
- Straight Tobacco E-Liquid by VS Fifty Fifty
- Cherry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Pineapple Mango Orange Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blueberry Pomegranate Nic Salt E-Liquid by Bar Juice 5000
- Blackcurrant, Raspberry & Lime E-Liquid by VS Fifty Fifty
- Pineapple Ice Nic Salt E-Liquid by Bar Juice 5000
- Berry Crush Nic Salt E-Liquid by Bar Juice 5000
- Green Apple Barrel Nic Salt E-Liquid by RAD Salts
- Berry Watermelon Nic Salt E-Liquid by Seriously Salty
- Strawberry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Bubble Billow Nic Salt E-Liquid by RAD Salts
- Watermelon Breaker Nic Salt E-Liquid by RAD Salts
- Blue Raspberry E-Liquid by VS Fifty Fifty
- Energy Ice Nic Salt E-Liquid by Bar Juice 5000
What is E-Liquid?
E-Liquid, or vape juice, is the flavoured mixture that is added to your e-cigarette. The e-liquid is added to the vape tank or refillable pod component of your kit, and when heated, the flavoured liquid evaporates, creating a water based vapour that is inhaled and exhaled.
Vape juice is made up of four primary ingredients (rising to 5 with the addition of nicotine); the ingredients used are:
-
Food-grade flavouring
Natural and artificial flavours for taste. -
Propylene glycol (PG)
Carries flavour and gives a throat hit. -
Vegetable glycerine (VG)
Creates vapour and adds smoothness. -
Nicotine (optional)
Satisfies cravings – available in various strengths. -
Distilled water
Used in some blends to thin liquid.
Each of these ingredients is safe to be vaped, however the liquids can be dangerous if swallowed directly or if it comes into contact with skin. Each of the ingredients used will be listed on the packaging.
Understanding PG and VG Ratios
Two primary ingredients used in making e-liquid are PG and VG. Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine.
Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.
When buying vape juices you'll see that the PG/VG is marked as a ratio.
What is Propylene Glycol (PG)?
Propylene Glycol, or PG, is a key ingredient in vape juices, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.
What is Vegetable Glycerin (VG)?
Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.
Choose the Right PG/VG Ratio for Your Vaping Style
Different vaping styles require different PG/VG ratios. Here's a quick guide to help you pick the right e-liquid blend based on your vaping style:
- Mouth-to-Lung (MTL): If you're new to vaping or transitioning from smoking, MTL vaping is ideal. It mimics the sensation of smoking a cigarette, offering a tight draw and smooth throat hit. Use a 50/50 PG/VG e-liquid or nicotine salts for a balanced experience that closely replicates smoking.
- Direct-to-Lung (DTL): DTL vaping is for more experienced vapers who enjoy larger vapor clouds and deeper inhalation. Use high VG vape juice (70% VG or higher) with sub-ohm kits to achieve maximum vapour production.
- Restricted Direct-to-Lung (RDL): For those who enjoy a looser and airier MTL experience, RDL offers a more open draw. You can still use nic salts or 50/50 liquids but with a more relaxed airflow for a unique experience.
What are the Different Types of E-liquid?
There are a wide range of e-liquid types, and with so many to choose from it can sometimes prove difficult to decide which type is right for you, and best for the vape kit you’re using.
The types of e-liquid available to vapers are:
- 50/50 or 60VG/40PG: Best suited to lower powered MTL style kits, for instance pod kits or MTL starter kits. For plus ohm MTL coils (1 ohm or more), we recommend to always use a high PG ratio e-liquid. These vape juices with nicotine are the best types to buy for beginner vapers, as they closely replicate the sensation of a cigarette and are available in strengths of up to 18mg.
- 70VG/30PG (High VG): Designed to be used with a sub-ohm tank and higher powered vape kits. VG, or Vegetable Glycerin, is a thick, sweet liquid and will provide you with denser clouds of vapour and intense flavour. The thicker consistency of high VG liquids means that a plus ohm (MTL) coil cannot properly absorb the liquid, and in turn will give a poor vaping experience. Sub-ohm liquids generally will not come in a strength higher than 6mg.
- Nic Salts: Salts vaporise at a lower temperature, so are also great in lower powered MTL kits. Nic salts are made with using nicotine salt in place of conventional freebase nicotine. The salts help to give a much softer throat hit even at higher strengths.
- Shortfills: These are nicotine-free e-liquids that come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create your desired nicotine strength. Traditionally used for sub-ohm vaping, Shortfills are now available in high PG formats, catering to both MTL and DTL vapers.
- Pre-Filled Pods: Pre-filled vape pods are for use with closed pod kits and come pre-filled with your chosen juice flavour. These are typically filled with a nic salt.
Need help choosing the right type for your vape?
Our Beginners Guide to E-Liquid breaks down each type to help you choose.
Choosing A Vape Liquid Flavour
Finding your perfect e-liquid flavour is an adventure. With over 4500 premium vape juice flavours, including the best picks from both UK and global brands, we make it easy to discover your next all-day vape.
Vape juices can be broken down into four popular flavour groups:
Fruit Flavours
Fruit flavours are among the most popular vape juice flavours. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured liquid to satisfy your taste buds.
Dessert Flavours
For those with a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.
Menthol Flavours
Menthol and mint flavours provide a cool, refreshing vape that's especially popular among former menthol cigarette smokers. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.
Tobacco Flavours
For vapers looking to replicate the taste of traditional cigarettes, tobacco-flavoured liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.
Explore our A-Z Vape Juice Flavour List to find everything from rich tobacco to sweet treats and beyond.
What is the bestselling vape flavour in the UK?
See our list of E-Liquid Bestsellers broken down by flavour group.
Nicotine Strengths
Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.
Understanding Nicotine Strengths in E-Liquids
Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.
How to Choose Your Nicotine Strength
The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:
MTL Kits:
- Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
- Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
- Very High (20 or more cigarettes/day): 18mg Freebase
Sub-Ohm Kits
- Typically low nicotine (3mg), but 6mg can suit those needing more.
Looking to reduce your nicotine intake?
Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.
Frequently Asked Questions about E-Liquid
Are e-liquids safe?
All of the brands that we stock adhere to strict quality control measures to ensure their products are safe and consistent. This includes using pharmaceutical-grade ingredients and conducting thorough testing. In the UK, manufacturers must comply with regulations set by the Tobacco Products Directive (TPD). These guidelines ensure that e-liquids meet certain safety standards and are properly labeled with ingredient information and warnings.
How much does E-Liquid cost?
Our 10ml bottles start at £1.20. For even better value, check out our multi-buy e-liquid deals and clearance section.
How long does a bottle last?
- 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
- 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
- 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.
What nicotine strength should I use?
If you’re new to vaping, we recommend starting with 5mg nicotine salt or 3mg freebase for light smokers. For heavy smokers, opt for 20mg nicotine salt or 12mg freebase for a stronger hit.
What is the strongest strength available?
Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.
Can I vape without nicotine?
Absolutely. We offer a range of nicotine-free e-liquids, so you can enjoy the flavour without the nicotine.
Which e-liquid is best for beginners?
For new vapers we recommend starting with 50/50 e-liquids for a balanced experience. Nicotine salts are another great option for a smoother inhale.
What is the best vape juice brand?
We are extremely fortunate to have some of the best vape brands right here in the UK, including Vampire Vape, IVG and Dinner Lady. As well as many UK made e-liquids, we will also stock brands from further afield such as Elf Bar ELFLIQ, SKE Crystal & ELUX.
What is TPD Compliance?
All our e-liquids comply with TPD regulations, ensuring they meet the highest safety and quality standards. Learn more about what TPD compliance is and how it safeguards your vaping experience.
Do e-liquids expire?
Yes, most e-liquids have a shelf life of two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.
What Our Customers Say About E-Liquids - Real Experiences, Real Satisfaction
Why Choose Vape Superstore? You're In Store For So Much More.
Free Next Day UK Delivery.
Same Day Dispatch Up To 10PM.
Delivery & Dispatch.
Rewards Club.
Customer Support.
