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Explore our range of over 4500 e-liquids, available in a variety of nicotine strengths, flavours and sizes. We have sourced the best vape juices in the UK and worldwide from leading brands, including RIOT Squad, Vampire VapeELFLIQ & Bar Juice 5000 and so many more. Our vape liquids range from high VG for sub-ohm devices, balanced 50/50 e-liquids for MTL vaping, or convenient nicotine-free shortfill bottles. Enjoy premium vaping with our TPD compliant 10ml bottles, nic salts or shortfill e-liquids, all available at unbeatable prices with bottles of vape juice starting from only £2. Plus, get free next day delivery on orders over £20.

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What is E-Liquid?

E-Liquid, e-juice or vape juice, is the flavoured substance used inside a e-cigarette or disposable vape, offering a customisable vaping experience tailored to individual preferences in flavour and nicotine strength. The vape juice is added to your vape tank or pod and when you activate your vaping device, either by pressing a button or drawing on the mouthpiece, the flavoured liquid is drawn into the atomiser (coil) or heating element. The coil element then heats up, converting the liquid to vapour. The created vapour is then inhaled into the mouth and lungs, and delivers the flavour and nicotine.

Vape juice is made up of four ingredients (rising to 5 with the addition of nicotine); the core ingredients used are:

  • Food-grade Flavouring
    Food-grade flavouring
  • Propylene glycol
    Propylene glycol (PG)
  • Vegetable glycerine
    Vegetable glycerine (VG)
  • Nicotine
    Nicotine (optional)
  • Water
    Distilled Water

The quality of ecig liquid hinges on these ingredients: food-grade flavourings for that perfect taste, propylene glycol (PG) and vegetable glycerine (VG) for the base, and optionally, nicotine. These ingredients are meticulously blended to create the ideal vaping experience, with each ingredient's safety and quality assured.

Each of these ingredients is safe to be vaped, however the liquids can be dangerous if swallowed directly or if it comes into contact with skin. Each of the ingredients used will be listed on the packaging.

Ingredients displayed on a bottle of e liquid

Understanding PG and VG Ratios

PG and VG ratios in e-liquids influence everything from the throat hit to the vapour production. Whether you prefer a sharp, flavour-focused hit with a higher PG content or love thick, cloud-producing VG-heavy juices, our extensive range offers the perfect mix for your vaping style. Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

When buying vape juices you'll see that the PG/VG is marked as a ratio.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, is a key ingredient in e-liquids, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.

E-Liquid bottles displayed on a shelf in a Vape Shop

What are the different types of e-liquid?

There are a wide range of e-liquid types, and with so many to choose from it can sometimes prove difficult to decide which type is right for you, and best for the vape kit you’re using.

The types of e-liquid available to vapers are:

  • 50/50 or 60VG/40PG - Best suited to lower powered MTL style kits, for instance pod kits or MTL starter kits. For plus ohm MTL coils (1 ohm or more), we recommend to always use a high PG ratio e-liquid. These vape juices with nicotine are the best types to buy for beginner vapers, as they closely replicate the sensation of a cigarette and are available in strengths of up to 18mg.
  • 70VG/30PG - Designed to be used with a sub-ohm tank and higher powered vape kits. VG, or Vegetable Glycerin, is a thick, sweet liquid and will provide you with denser clouds of vapour and intense flavour. The thicker consistency of high VG liquids means that a plus ohm (MTL) coil cannot properly absorb the liquid, and in turn will give a poor vaping experience. Sub-ohm liquids generally will not come in a strength higher than 6mg.
  • Nic Salts - Salts vaporise at a lower temperature, so are also great in lower powered MTL kits. Nic salts are made with using nicotine salt in place of conventional freebase nicotine. The salts help to give a much softer throat hit even at higher strengths.
  • Bar Salts - Disposable bar liquids have been specifically designed to replicate the taste of disposable vapes. They are available in 10ml bottles and use a nicotine salt, making them best suited for use in MTL vape kits.
  • Shortfills - These are nicotine-free e-liquids that come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create your desired nicotine strength.
  • Pre-Filled E-Liquid Pods - Pre-filled vape pods are for use with closed pod kits and come pre-filled with your chosen e-liquid flavour. These are typically filled with a nic salt based e-liquid.

Choosing Your E-Liquid Flavour

Finding your perfect e-liquid flavour is an adventure. With over 4500 premium vape juice flavours, including the best picks from both UK and global brands, we make it easy to discover your next all-day vape. Explore our E-Liquid Flavour Page to find everything from rich tobacco to sweet treats and beyond.

Choosing the right flavour is entirely up to personal preference. If you're new to vaping and transitioning away from cigarettes, you might find comfort in the familiar taste of our tobacco and menthol flavours. For those feeling a little more adventorous, our fresh and fruity flavours may just be what you're looking for. No matter your preference, thanks to our extensive range of flavours, we are confident you'll find that perfect e-liquid.

If you're still struggling to make your choice, our experienced support team are always on hand to give you some personalised recommendations. Either send us an email or speak to our team on live chat.

Nicotine Strengths

Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Understanding Nicotine Strengths in E-Liquids

Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.

How to Choose Your Nicotine Strength

The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:

If You're Using an MTL (Mouth-to-Lung) Kit:

  • 1 - 5 cigarettes/day: Opt for e-liquid strengths between 3 - 6mg.
  • 5 - 10 cigarettes/day: A range of 6 - 12mg is recommended.
  • 10 - 20 cigarettes/day: Consider stronger e-liquids, between 12 - 20mg.

For Sub-Ohm Vaping:

Sub-ohm devices produce more vapour and typically use more e-liquid. This increased vapour production means you can often opt for a lower nicotine strength compared to MTL setups. For most vapers, including those who smoked around 20 cigarettes a day, a 3mg e-liquid strength is sufficient. If you find you need a bit more, try not to exceed 6mg to avoid an overly harsh throat hit.

Remember, the goal is to find a nicotine strength that provides you with a satisfying experience without overdoing it. By starting with these guidelines and adjusting based on your personal needs and reactions, you'll be well on your way to finding the perfect nicotine strength for your vaping journey. For more information, see our guide on Choosing The Right Nicotine Strength.

Why buy E-Liquids from Vape Superstore?

As a leading UK retailer, we pride ourselves on offering only the highest quality e-liquids, all TPD compliant and MHRA approved. Shop with confidence at Vape Superstore, where you'll find the best deals on vape juices, along with our unmatched customer service and FREE Next Day Tracked delivery on orders over £20. To save even more on your vape juice purchases, join our vape rewards club and earn 5% cashback on every bottle.

We Stock The Best Brands

Dinner Lady E-Liquid Brand Logo
ELFLIQ E-Liquid Brand Logo
MaryLiq E-Liquid Brand Logo
Nasty E-Liquid Brand Logo
RIOT E-Liquid Brand Logo
Vampire Vape E-Liquid Brand Logo

More Frequently Asked Questions

How much does e-liquid cost?

Our e-liquid prices start from just £2.00 RRP, offering exceptional value across our extensive range. Whether you're looking for an everyday vape juice or the best premium e-liquid, our multi-buy offers provide even greater savings, especially on larger volumes like shortfills.

Don't forget to check out our e-liquid clearance page, where you may be able to snag an even bigger bargain with e-liquids as low as £1.

What are the different types of nicotine?

Our e-liquids are available with two types of nicotine: traditional freebase nicotine, known for its purity and intensity, and nicotine salts, which offer a smoother inhale at higher strengths, making them ideal for beginners or those looking for a less harsh throat hit.

Can you mix different liquids together?

Mixing vape liquids can create unique flavour profiles and is a fun way to customize your vaping experience. However, be mindful of the PG/VG ratios and nicotine strengths to ensure compatibility and desired effects. Start with small quantities when experimenting with new blends.

Do vape liquids expire?

Vaping liquids typically have a shelf life of around 2 years from the date of manufacture. This shelf life is influenced by the quality of the ingredients, the type of packaging, and how the liquid is stored. Over time, the flavours can degrade, and the nicotine strength may diminish, which can affect the overall vaping experience. To get the best quality and performance of your vape liquid, please ensure it is stored correctly.

How do you store e-liquids?

To preserve the quality and flavour of your e-liquids, store them in a cool, dark place away from direct sunlight and extreme temperatures. Ensure the caps are tightly sealed to prevent leaks and oxidation. Proper storage of e-liquids helps maintain the flavour integrity over time.

What is TPD Compliance?

TPD compliance refers to the Tobacco Products Directive, a regulatory standard set by the European Union to ensure the safety and quality of vaping products sold within the EU and UK. TPD-compliant e-liquids meet strict guidelines on nicotine strength, packaging, and labeling to ensure consumer safety. All e-liquids we sell are TPD compliant, giving you peace of mind with every purchase.

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