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E-Liquid

Explore our extensive range of over 4,500 premium vape juices, with options to suit every vaper's preferences in strength, flavours, and bottle size. We carefully source the best e-liquids from leading UK and international vape brands, including MaryLiq, Bar Juice 5000 & ELFLIQ. Whether you’re looking for high VG for intense cloud production, or 50/50 blends for a balanced throat hit ideal for mouth-to-lung (MTL) devices, we have every type of e-liquid you need. From nicotine-free shortfills to TPD compliant 10ml bottles, our collection is designed to fit every experience level. Shop the UK's largest online selection of e-liquids at unbeatable prices, with free next day delivery on orders over £20!

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What is E-Liquid?

E-Liquid, also known as vape juice or e-juice, is the liquid used in electronic cigarettes and vape kits. When heated, it turns into vapour for inhalation. Made from food-grade ingredients, e-liquids come in various flavours, nicotine strengths, and PG/VG ratios to suit different devices and preferences.

Every e-liquid is crafted with the following key ingredients:

  • Food-grade Flavouring
    Food-grade flavouring
  • Propylene glycol
    Propylene glycol (PG)
  • Vegetable glycerine
    Vegetable glycerine (VG)
  • Nicotine
    Nicotine (optional)
  • Water
    Distilled Water

Usage Information

Vape juice is designed for vaporising only and should not be ingested directly or come into contact with skin. Accidentally swallowing the liquid can cause nausea, dizziness, and vomiting, especially if it contains nicotine. Keep bottles out of reach of children and pets.

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

Choosing the right PG/VG blend is crucial for getting the most out of your vape kit. Different ratios impact the flavour, throat hit, and vapour production of your vape kit.

What is PG and VG?

Propylene Glycol (PG), is a thin, flavourless liquid that’s great for delivering strong flavours and providing a sharper throat hit - much like smoking a traditional cigarette. It’s best suited for Mouth-to-Lung (MTL) devices like vape pens or pod systems.

On the other hand, Vegetable Glycerin (VG), is a thicker, sweeter liquid that’s perfect for creating large clouds of vapour. It’s commonly used in sub-ohm devices for direct to lung (DTL) vaping, where a smooth inhale and rich flavour are preferred.

New to PG/VG Ratios?

Check out our PG/VG Ratio Guide to see how each blend affects vapour production, flavour, and throat hit, helping you find the perfect match for your device.

E-Liquid bottles displayed on a shelf in a Vape Shop

Types of E-Liquids:

We understand that every vaper’s needs are different, so here’s a quick guide to help you choose:

  • 50/50 E-Liquids: Perfect for beginners and MTL vapers who prefer a balanced throat hit.
  • 70VG/30PG: Great for sub-ohm vapers who want big clouds and smooth vapour.
  • Nic Salts: Provide fast-acting nicotine relief and a smooth inhale—ideal for transitioning smokers.
  • Disposable Bar Salts: Designed to replicate the flavours of popular disposable vapes in refillable pod kits.
  • Shortfills: Nicotine-free vape juice with extra space to add your own nic shot.
  • Concentrates: For DIY enthusiasts who love creating creating their own blends.

Need help choosing?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Vape Juice Flavours

Discover a huge range of different flavours to suit every palate. From familiar tobacco and menthol to more adventurous fruit, dessert, and candy blends, we’re here to help you find your next favourite. Every vape juice is crafted for consistency and maximum enjoyment.

Nicotine Strengths

Choosing the right nicotine strength is crucial for your satisfaction, especially if you’re transitioning from smoking. Here’s a quick guide:

MTL Vape Kits:

  • Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
  • Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
  • High (15+ cigarettes/day): 20mg Nic Salts or 12mg Freebase

Sub-Ohm Vape Kits

  • Typically low nicotine (3mg), but 6mg can suit those needing more.

Looking to reduce your nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Why choose Vape Superstore?

Buying e-liquids online at Vape Superstore UK means you'll benefit from:

  • Premium, TPD-Compliant E-Liquids: All vape juices meet EU and UK safety standards.
  • Competitive Prices: Enjoy everyday low prices across a vast selection of e-cig liquids.
  • Multi-Buy Deals and Rewards: Get unbeatable value through exclusive multi-buy offers and 5% cashback in our rewards program.
  • Free Next-Day Delivery: Get free delivery on orders over £20.
  • Expert Selection: From popular UK brands to international names, we carefully select every e-liquid in our range.
  • Verified Customer Reviews: With over 20,000 verified 5-star reviews on Trustpilot, our customers consistently rave about our extensive vape juice range, unbeatable prices, and reliable service.

Frequently Asked Questions

How much does E-Liquid cost?

10ml bottles start at £1.95, with multi-buy deals offering even better value. Browse our clearance section for unbeatable prices on premium vape juice.

How long should a bottle last?

This depends on bottle size, device, and usage:

  • 10ml: Around 3,000 puffs, refilling a 2ml tank five times.
  • 50ml: Up to 15,000 puffs, refilling a tank 25 times.
  • 100ml: Between 20,000 and 30,000 puffs, refilling 50 times.

How much vape liquid equals a pack of cigarettes?

A 10ml bottle at 20mg strength roughly equals 40-50 cigarettes.

Does it matter which e-liquid I use?

Yes! Using the right e-liquid for your device ensures a better experience and prevents coil damage.

  • High VG liquids (70% VG or more) work best in sub-ohm kits designed for high wattage. They produce thicker vapour but require coils that can handle the thicker consistency.
  • 50/50 or high PG liquids (60VG/40PG or lower) are better suited for MTL kits, offering a balanced throat hit and enhanced flavour without overwhelming cloud production.

Can I vape without nicotine?

Absolutely. We offer a range of nicotine-free e-liquids for flavourful, non-addictive vaping.

What is the best e-liquid for beginners?

We recommend starting with a 50/50 VG/PG e-liquid in a flavour you enjoy. Nicotine salts are also a great option for smoother throat hits.

What is the strongest strength available?

The maximum legal strength is 20mg (2%). Nic salts are ideal for those needing a strong but smooth hit.

Do e-liquids expire?

Most e-liquids have a shelf life of about two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our guide on Do E-Liquids Expire.

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