E-Liquid

Explore our range of over 4,500 e-liquids, available in various strengths, flavours and sizes. We have sourced the best vape juices in the UK and worldwide from the biggest brands, including RIOT Squad, Elf Bar ELFLIQ, and Vampire Vape and so many more. Our vape liquids range from high VG for cloud chasing, balanced 50/50 e-liquids for MTL vaping, or convenient nicotine-free shortfill bottles. Enjoy premium vaping with our TPD compliant 10ml bottles, nic salts or shortfill e-liquids, all available at unbeatable prices with bottles of vape juice starting from only £1.95.

What is E-Liquid?

E-Liquid, also known as vape juice, is the flavoured mixture used in e-cigarettes. When heated, the vape liquid is converted into vapour, delivering both flavour and nicotine through inhalation.

Vape Liquid consists of four main ingredients, rising to five with the addition of nicotine:

Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water

All ingredients are carefully blended to ensure safety and quality. However, while safe for vaping, they should not be ingested directly or come into contact with the skin.

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

PG and VG ratios in e-liquids influence everything from throat hit to vapour production. Whether you prefer a sharp, flavour-focused hit with a higher PG content or love thick, cloud-producing VG-heavy juices, our extensive range offers the perfect mix for your vaping style. Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), with the remaining 5% made up of the flavouring and nicotine.

Most e-liquids are a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, is a key ingredient in e-liquids, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.

E-Liquid bottles displayed on a shelf in a Vape Shop

Different Types of E-Liquid

Finding the right e-liquid for your device and preferences can be challenging with so many options available. Here’s a breakdown of the main types:

50/50 or 60VG/40PG (Freebase): Ideal for MTL devices and vapers looking for a strong throat hit similar to smoking. Available in nicotine strengths up to 18mg.
70VG/30PG: Designed for sub-ohm tanks and higher-powered devices, offering dense vapor clouds and richer flavour. Typically available in lower nicotine strengths (3-6mg).
Nic Salts: Nic salts provide a smoother throat hit even at higher strengths, making them perfect for those using MTL devices and seeking quicker nicotine satisfaction.
Disposable Bar Salts: Specifically formulated to mimic the flavours of disposable vapes, available in 10ml bottles with nicotine salts, suitable for MTL vape kits.
Shortfills: Nicotine-free e-liquids in larger bottles with space to add nicotine shots, allowing users to customise their nicotine levels.
Pre-Filled Pods: For closed pod systems, these pods come pre-filled with your chosen flavour and typically contain nicotine salt-based liquid.
Concentrates: For DIY enthusiasts who like to mix their own e-liquids, offering a customisable vaping experience.

E-Liquid Flavours

Our collection includes over 4,500 premium vape juice flavours, from classic tobacco and refreshing menthol to fruity and dessert-inspired options. Using both natural and artificial food-grade flavourings, each e-liquid offers a consistent and satisfying taste experience. Explore our E-Liquid Flavour Page to find everything from rich tobacco to sweet treats and beyond.

Choosing Your Flavour

If you're transitioning from smoking, start with tobacco and menthol flavours. For more adventurous vapers, explore fruit flavours like raspberry, pineapple, and mango, or try something indulgent like dessert-inspired options. If you need help finding the perfect flavour, our experienced support team is available for personalised recommendations send us an email or speak to our team on live chat.

Nicotine Strengths

Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Nicotine strength in vape liquid is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.

Guidelines for Nicotine Strengths:

The first step in selecting your nicotine strength is to assess your current or past smoking habits. Here is a general guideline based on the number of cigarettes you smoked per day:

For Mouth to Lung Vape Kits:

CIGARETTES A DAY 1 to 5

Low

5mg
Nicotine Salts

3mg
50-50 Freebase

CIGARETTES A DAY 6 to 14

Medium

10mg
Nicotine Salts

6mg
50-50 Freebase

CIGARETTES A DAY 15 or more

High

20mg
Nicotine Salts

12mg
50-50 Freebase

For Sub-Ohm Vape Kits

Sub-ohm devices produce more vapour and typically use more e-liquid. This increased vapour production means you can often opt for a lower nicotine strength compared to MTL setups. For most vapers, including those who smoked around 20 cigarettes a day, a 3mg e-liquid strength is sufficient. If you find you need a bit more, try not to exceed 6mg to avoid an overly harsh throat hit.

Remember, the goal is to find a nicotine strength that provides a satisfying experience without overdoing it. By starting with these guidelines and adjusting based on your personal needs and reactions, you'll find the perfect nicotine strength for your vaping journey.

Why Buy E-Liquid from Vape Superstore?

At Vape Superstore, we offer only the highest quality, TPD-compliant e-liquids from top brands. Enjoy best deals, multi-buy discounts, and FREE next-day tracked delivery on orders over £20. Join our rewards club for 5% cashback on every purchase, ensuring you get the best value every time you shop.

More FAQs

What are the best e-liquid options for quitting smoking?

When choosing the best e-liquid to help you quit smoking, consider options that closely mimic the taste and sensation of traditional cigarettes. Tobacco and menthol flavours are popular among those transitioning from smoking. Additionally, look for e-liquids with a nicotine level that matches your current cigarette consumption; you can gradually decrease this level over time. We highly recommend nic salts, as they provide a smoother throat hit and faster nicotine delivery, making the switch easier and more satisfying.

Can I use any type of e-liquid in my vape?

Not all e-liquids are compatible with every type of vape device. The sort of e-liquid you should use is determined by the design of your device as well as the coil used. For example:

Mouth-to-Lung (MTL) Devices: These work best with high-PG e-liquids (such as 50/50 or 60VG/40PG) or nicotine salts. They provide a heavier throat hit and are suitable for ex-smokers or people who seek a vaping experience that is similar to cigarettes.
Sub-Ohm Devices: These are intended for direct-to-lung (DTL) vaping and require high-VG e-liquids (such as 70VG/30PG). High-VG liquids provide larger vapour clouds and smoother hits, making them ideal for cloud chasers and flavour connoisseurs.

Using the wrong e-liquid for your device might cause leaks, a burnt flavour, and poor vapour production. For the best vaping experience, always check your device's and/or coil specification and use a vape juice that meets those requirements.

Read our guide on can I use any e-liquid in any vape for further information.

How much does e-liquid cost?

Prices start at just £1.95 per bottle, with additional savings on multi-buy offers and clearance items.

How long does a bottle of e-liquid last?

The duration a bottle of e-liquid lasts depends on the bottle size, how frequently you vape, and your device type. Here's a quick guide:

10ml: Approximately 3000 puffs, refills a 2ml vape tank 5 times.
50ml: Approximately 10,000 to 15,000 puffs, refills a vape tank 25 times.
100ml: Approximately 20,000 to 30,000 puffs, refills a vape tank 50 times.

High-wattage devices and longer puffs consume more e-liquid, so actual duration may vary.

What are the different types of nicotine?

E-liquids are available with two types of nicotine: traditional freebase nicotine, known for its purity and intensity, and nicotine salts, which offer a smoother inhale at higher strengths, making them ideal for beginners or those looking for a less harsh throat hit.

Can you mix different liquids together?

Mixing vape liquids can create unique flavour profiles and is a fun way to customise your vaping experience. Be mindful of the PG/VG ratios and nicotine strengths to ensure compatibility and desired effects. Start with small quantities when experimenting with new blends.

Do vape liquids expire?

Most e-liquids have a shelf life of about 2 years. Over time, flavour and nicotine strength may diminish. To learn more about how long e-liquids last and what signs to look for if they are past their prime, check out this comprehensive guide on Do E-Liquids Expire.

How do you store e-liquids?

Store in a cool, dark place with tightly sealed caps to maintain flavour and quality. Proper storage of e-liquids helps maintain the flavour integrity over time.

What is TPD Compliance?

TPD compliance ensures e-liquids meet strict safety and quality standards set by the EU and UK. All e-liquids sold at Vape Superstore are TPD compliant, ensuring safe and regulated products.