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E-Liquids

Explore the UK's largest range of premium e-liquids, with over 2,500 different vape juice flavours from the best brands, including ELFLIQ, Bar Juice 5000, RIOT and IVG. Whether you prefer smooth nic salts, balanced 50/50 blends or high VG shortfills, we've got plenty of flavours and strengths to suit every style of vape kit. Whether you're just starting out or know exactly what vape juice you're looking for, you’ll find quality, variety and value all in one place, with bottles starting from just £1.20 with mix & match deals and free next-day delivery over £20.

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What is E-Liquid?

E-Liquid, also known as vape juice or vape liquid, is the essential fluid that is added to the tank or pod cartridge of your e-cig kit. When you press the fire button (or inhale, if it's draw-activated), the coil heats the vape juice and turns it into flavoured vapour that you inhale.

E liquid is made up of the following ingredients:

  • Food-grade Flavouring Icon
    Food-grade flavouring
  • Propylene glycol
    Propylene glycol (PG)
  • Vegetable glycerine
    Vegetable glycerine (VG)
  • Nicotine
    Nicotine (optional)
  • Water
    Distilled water

Each of these ingredients are safe to be vaped in e-cigarettes, however the vape oil can be dangerous if swallowed directly or if it comes into contact with skin.

Our E-Liquids Use the Highest Quality Ingredients

Understanding PG and VG Ratios

Two primary ingredients used in making e-liquid are PG and VG. E-liquids typically consist mostly of PG and VG, often around 90-95%, with the rest being flavourings and nicotine.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, often referred to as PG, is a clear, flavourless additive that has a similar viscosity to that of water. PG is the ingredient within vapour liquid that gives a throat hit and also serves to carry the flavour.

Higher PG e liquid is usually used in lower powered, mouth to lung pen devices as its thinner consistency is easier to vaporise than VG. High PG liquids are typically higher in nic strength, and will give a closer replication of a traditional cigarette therefore are most popular with first time vapers.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, commonly known as VG, is a much thicker consistency and is made from a vegetable base. Non toxic, VG has a sweet taste and is the ingredient within the liquid mixture that’s responsible for producing the vapour itself.

High VG e liquid is designed for more powerful e-cig kits, as the thicker liquid consistency means it takes more heat to evaporate. Vaping a high VG e-liquid will give you much larger and denser clouds of vapour.

What E-Liquids to use with which kit

Choose the Right PG/VG Ratio for Your Vaping Style

Different vaping styles require different PG/VG ratios. Here's a quick guide to help you pick the right e-liquid blend based on your vaping style:

  • Mouth-to-Lung (MTL): If you are new to vaping or transitioning from smoking, MTL vaping is ideal. This vaping style mimics the sensation of smoking a cigarette, offering a tight draw and smooth throat hit. Use a 50/50 PG/VG blend or nicotine salts for a balanced experience that closely replicates smoking.
  • Direct-to-Lung (DTL): DTL vaping is for more experienced vapers who enjoy larger vapor clouds and deeper inhalation. Use high VG vape juice (70% VG or higher) with sub-ohm kits to achieve maximum vapour production.
  • Restricted Direct-to-Lung (RDL): For those who enjoy a looser and airier MTL experience, RDL offers a more open draw. You can still use nic salts or 50/50 mixes but with a more relaxed airflow for a unique experience.
Our Online Vape Shop Offers Over 4,500 E-Liquids

E-Liquid Types Explained

  • Freebase Nicotine E-Liquids: Give a stronger throat hit, better for moderate-to-heavy vapers. Often used in 3mg, 6mg, 12mg or 18mg strengths.
  • Nicotine Salt E-Liquids: Smooth on the throat and fast-acting, ideal for newer vapers or those after a quick nicotine hit. Typically available in 5mg, 10mg and 20mg strengths.
  • Shortfill E-Liquids: Nicotine-free bottles that leave room to add your own nic shots. Perfect for sub-ohm kits and customising strength.
  • Hybrid Nicotine E-Liquids: Combine nic salt and freebase benefits. Smoother than freebase, with more of a kick than salts alone.

Need help choosing the right type for your vape?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Popular E-Liquid Flavours

There is a huge array of mouth-watering flavours available to accomodate for the varying tastes of vapers. Finding your all time favourite flavour is one of the best and most exciting parts of vaping. There are a huge variety of vape liquids available in flavours ranging from tobacco to menthol and fruity to dessert flavours. Ultimately which is the best flavour is down to personal preference, a flavour that someone may enjoy might not necessarily be enjoyed by someone else.

Whilst you may begin with a tobacco or menthol vape flavour, as these will be a closer taste to what you’re used to, you can now really branch out and try some unique flavour blends.

E-liquids will generally fall into one of these flavour groups;

Fruit Flavours

Fruit flavours are among the most popular flavours with our customers. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured liquid to satisfy your taste buds.

Dessert Flavours

If you have a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.

Menthol Flavours

Menthol and mint flavours provide a cool, refreshing vape that we recommend if you were a menthol cigarette smoker. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.

Tobacco Flavours

If you are looking to replicate the taste of traditional cigarettes, tobacco-flavoured liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.

Looking for a specific flavour? Browse our A-Z E-Liquid Flavour List to find your favourites or discover something new.

Nicotine Strengths

Choosing the right nicotine strength is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

What Strength Should I Choose?

The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:

MTL Kits:

  • Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
  • Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
  • High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
  • Very High (20 or more cigarettes/day): 18mg Freebase

Sub-Ohm Kits

  • Typically low nicotine (3mg), but 6mg can suit those needing more.

Looking to reduce your nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Why buy from Vape Superstore?

As one of the UK’s leading vape retailers, we stock only the highest quality e-liquids from trusted UK and international brands. Every vape juice we sell is fully TPD compliant and MHRA registered.

At Vape Superstore, you’ll find great value on your favourites with money-saving multi-buy deals, free tracked next-day delivery, and our price match promise.

Frequently Asked Questions

How much do your E-Liquids cost?

Our 10ml bottles start at £1.20. For even better value, check out our multi-buy e-liquid deals and clearance section.

How long will a bottle last me?

  • 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
  • 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
  • 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.

What is the strongest strength available?

Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.

Can I vape without nicotine?

Absolutely. We offer a range of nicotine-free e-liquids, so you can enjoy the flavour without the nicotine.

What is the best vape juice brand?

We are extremely fortunate to have some of the best vape brands right here in the UK, including Vampire Vape, IVG and Dinner Lady. As well as many UK made e-liquids, we will also stock brands from further afield such as Elf Bar ELFLIQ, SKE Crystal & ELUX.

Do e-liquids expire?

Yes, most e-liquids have a shelf life of two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.

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