The Best E-Liquids To Buy 2025
- Strawberry Cherry Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Blueberry Sour Raspberry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blueberry Sour Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Lemon & Lime Nic Salt E-Liquid by Bar Juice 5000
- Ice Menthol E-Liquid by VS Fifty Fifty
- Cherry Cola Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Raspberry Cherry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Bar Juice 5000
- Watermelon Strawberry Apple E-Liquid by VS Fifty Fifty
- Banana Ice Nic Salt E-Liquid by Bar Juice 5000
- Blueberry Cherry Cranberry Nic Salt E-Liquid by Bar Juice 5000
- Berry Mix Breeze Nic Salt E-Liquid by RAD Salts
- Blue Razz Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Blue Razz Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Grape Nic Salt E-Liquid by Bar Juice 5000
- Watermelon Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Kiwi Nic Salt E-Liquid by Bar Juice 5000
- Blue Raspberry E-Liquid by Doozy Vapes
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Elf Bar ELFLIQ
- Red Apple Ice Nic Salt E-Liquid by Bar Juice 5000
- Watermelon Nic Salt E-Liquid by Elf Bar ELFLIQ
- Triple Mango Nic Salt E-Liquid by Bar Juice 5000
- Pink Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Gummy Bear Nic Salt E-Liquid by Bar Juice 5000
- Fresh Mint Nic Salt E-Liquid by Bar Juice 5000
- Fizzy Cherry Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Ice Nic Salt E-Liquid by Bar Juice 5000
- Mr Blue Nic Salt E-Liquid by Bar Juice 5000
- Apple Peach Nic Salt E-Liquid by Elf Bar ELFLIQ
- Grape Nic Salt E-Liquid by Elf Bar ELFLIQ
- Cherry Cola Nic Salt E-Liquid by Elf Bar ELFLIQ
- Peach Ice Nic Salt E-Liquid by Bar Juice 5000
- Pink Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Blue Razz Ice Nic Salt E-Liquid by Seriously Salty
- Pineapple Mango Orange Nic Salt E-Liquid by Elf Bar ELFLIQ
- Pineapple Ice Nic Salt E-Liquid by Bar Juice 5000
- Cherry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Green Apple Barrel Nic Salt E-Liquid by RAD Salts
- Strawberry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Heisenberg E-Liquid by Vampire Vape
- Straight Tobacco E-Liquid by VS Fifty Fifty
- Menthol E-Liquid by Club Juice
- Bubble Billow Nic Salt E-Liquid by RAD Salts
- Watermelon Breaker Nic Salt E-Liquid by RAD Salts
- Blueberry Pomegranate Nic Salt E-Liquid by Bar Juice 5000
- Berry Crush Nic Salt E-Liquid by Bar Juice 5000
- Candy Kahuna Nic Salt E-Liquid by RAD Salts
- Elfbull Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Berry Boomer Nic Salt E-Liquid by RAD Salts
- Spearmint Nic Salt E-Liquid by Elf Bar ELFLIQ
What is E-Liquid?
E-Liquid, also known as vape juice, is the flavoured liquid that is added to the vape tank or pod cartridge of your vape kit. When you press the fire button on your device (or inhale, if draw-activated), it heats up and turns into vapour that you inhale.
E-liquids are made up of the following ingredients:
-
Food-grade flavouring
-
Propylene glycol (PG)
-
Vegetable glycerine (VG)
-
Nicotine (optional)
-
Distilled water
Each of these ingredients are safe to be vaped, however the liquids can be dangerous if swallowed directly or if it comes into contact with skin.
Understanding PG and VG Ratios
Two primary ingredients used in making e-liquid are PG and VG. E-liquids typically consist mostly of PG and VG, often around 90-95%, with the rest being flavourings and nicotine.
Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.
What is Propylene Glycol (PG)?
Propylene Glycol, or PG, often referred to as PG, is a clear, flavourless additive that has a similar viscosity to that of water. PG is the ingredient within vapour liquid that gives a throat hit and also serves to carry the flavour.
Higher PG e liquid is usually used in lower powered, mouth to lung pen devices as its thinner consistency is easier to vaporise than VG. High PG liquids are typically higher in nic strength, and will give a closer replication of a traditional cigarette therefore are most popular with first time vapers.
What is Vegetable Glycerin (VG)?
Vegetable Glycerin, commonly known as VG, is a much thicker consistency and is made from a vegetable base. Non toxic, VG has a sweet taste and is the ingredient within the liquid mixture that’s responsible for producing the vapour itself.
High VG e liquid is designed for more powerful e-cig kits, as the thicker liquid consistency means it takes more heat to evaporate. Vaping a high VG e-liquid will give you much larger and denser clouds of vapour.
Choose the Right PG/VG Ratio for Your Vaping Style
Different vaping styles require different PG/VG ratios. Here's a quick guide to help you pick the right e-liquid blend based on your vaping style:
- Mouth-to-Lung (MTL): If you are new to vaping or transitioning from smoking, MTL vaping is ideal. It mimics the sensation of smoking a cigarette, offering a tight draw and smooth throat hit. Use a 50/50 PG/VG blend or nicotine salts for a balanced experience that closely replicates smoking.
- Direct-to-Lung (DTL): DTL vaping is for more experienced vapers who enjoy larger vapor clouds and deeper inhalation. Use high VG vape juice (70% VG or higher) with sub-ohm kits to achieve maximum vapour production.
- Restricted Direct-to-Lung (RDL): For those who enjoy a looser and airier MTL experience, RDL offers a more open draw. You can still use nic salts or 50/50 mixes but with a more relaxed airflow for a unique experience.
Types of E-Liquid Explained
Understanding the types of e-liquid helps you choose the right one for your vape kit and preferences:
- 50/50 or 60VG/40PG: A balanced mix ideal for MTL vaping, offering moderate throat hit and flavour.
- Nic Salts: Designed for faster nicotine absorption with a smoother throat hit, even at higher strengths.
- High VG Shortfills: These are nicotine-free e-liquids that come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create your desired nicotine strength.
- Pre-Filled Pods: Convenient, single-use cartridges for closed pod systems - typically filled with nic salts.
Need help choosing the right type for your vape?
Our Beginners Guide to E-Liquid breaks down each type to help you choose.
Popular E-Liquid Flavours
With thousands of vape juice flavours to choose from, here are four of the most popular flavour groups:
Fruit Flavours
Fruit flavours are among the most popular vape juice flavours. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured liquid to satisfy your taste buds.
Dessert Flavours
For those with a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.
Menthol Flavours
Menthol and mint flavours provide a cool, refreshing vape that's especially popular among former menthol cigarette smokers. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.
Tobacco Flavours
For vapers looking to replicate the taste of traditional cigarettes, tobacco-flavoured liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.
Explore our A-Z Vape Juice Flavour List to discover your next all-day vape.
Nicotine Strengths
Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.
Understanding Nicotine Strengths in E-Liquids
Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.
How to Choose Your Nicotine Strength
The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:
MTL Kits:
- Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
- Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
- Very High (20 or more cigarettes/day): 18mg Freebase
Sub-Ohm Kits
- Typically low nicotine (3mg), but 6mg can suit those needing more.
Looking to reduce your nicotine intake?
Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.
Frequently Asked Questions about E-Liquid
How much do your E-Liquids cost?
Our 10ml bottles start at £1.20. For even better value, check out our multi-buy e-liquid deals and clearance section.
How long will a bottle last me?
- 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
- 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
- 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.
What is the strongest strength available?
Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.
Can I vape without nicotine?
Absolutely. We offer a range of nicotine-free e-liquids, so you can enjoy the flavour without the nicotine.
What is the best vape juice brand?
We are extremely fortunate to have some of the best vape brands right here in the UK, including Vampire Vape, IVG and Dinner Lady. As well as many UK made e-liquids, we will also stock brands from further afield such as Elf Bar ELFLIQ, SKE Crystal & ELUX.
Do your vape juices contain diacetyl?
No, our vape juices do not contain diacetyl. All e-liquids sold on our website comply with UK regulations, which strictly ban diacetyl under the Tobacco and Related Products Regulations 2016.
Are all of your e-liquids TPD Compliant?
All our e-liquids comply with TPD regulations, ensuring they meet the highest safety and quality standards. Learn more about what TPD compliance is and how it safeguards your vaping experience.
Do e-liquids expire?
Yes, most e-liquids have a shelf life of two years. Proper storage in a cool, dark place helps maintain quality. Learn more in our Do E-Liquids Expire? guide.
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