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E-Liquids

Looking for the perfect vape juice that matches your preferences? Explore one of the UK’s most comprehensive selections of premium e-liquids, with a huge range of the best flavours, nicotine strengths, and VG/PG ratios to suit every device and preference. Whether you're after smooth nic salts for quick satisfaction, balanced 50/50 blends for everyday vaping, or high VG shortfills when you want dense clouds, our expertly curated range has you covered. Shop bestselling brands such as Bar Juice 5000, ELFLIQ and Vampire Vape to the award-winning Riot Squad and IVG. With prices starting from just £1.20, you'll enjoy unbeatable value with mix & match deals, bulk buy multi-packs, and free next-day UK delivery on orders over £20.

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What is E-Liquid?

E-liquid (also known as vape juice or vape liquid) is the flavoured liquid that creates vapour in your device. It typically contains:

  • Food-grade Flavouring Icon
    Food-grade flavouring
    Natural and artificial flavours for taste.
  • Propylene glycol
    Propylene glycol (PG)
    Carries flavour and gives a throat hit.
  • Vegetable glycerine
    Vegetable glycerine (VG)
    Creates vapour and adds smoothness.
  • Nicotine
    Nicotine (optional)
    Satisfies cravings – available in various strengths.
  • Water
    Distilled water
    Used in some blends to thin liquid.

You can choose from nicotine salts, freebase nicotine, or nicotine-free blends – each suited to different devices and vaping styles like MTL or DTL. Understanding your needs helps you get the most from every puff.

Our E-Liquids Use the Highest Quality Ingredients

Understanding PG and VG Ratios

E-liquids are composed primarily of two base ingredients: propylene glycol (PG) and vegetable glycerine (VG). Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

When buying vape juice you'll see that the PG/VG is marked as a ratio.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, is a key ingredient in vape juices, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.

What E-Liquids to use with which kit

Which Vape Juice Works with My Kit?

The best vape juice for you depends on your device and personal preferences. Here's what we'd recommend:

  • MTL Kits (pen-style or pod kits with higher resistance coils): Best with nic salts or 50/50 e-liquids for a smooth, cigarette-like inhale.
  • Sub-ohm Kits (powerful mods with coils below 0.6Ω): Use high VG shortfills paired with nicotine shots for thick vapour and intense flavour.
  • RDL Kits (restricted airflow, hybrid experience): Compatible with nic salts, freebase, or 50/50 blends depending on your coil resistance and personal preference.

Check out our Beginners Guide to Vape Kits to help you choose the right kit, or check out our Compatibility guide: which liquids work with which devices.

Our Online Vape Shop Offers Over 4,500 E-Liquids

Types of E-Liquid Explained

Understanding the types of e-liquid helps you choose the right one for your vape kit and preferences:

  • 50/50 or 60VG/40PG: A balanced mix ideal for MTL vaping, offering moderate throat hit and flavour.
  • Nic Salts: Designed for faster nicotine absorption with a smoother throat hit, even at higher strengths.
  • High VG Shortfills: These are nicotine-free e-liquids that come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create your desired nicotine strength.
  • Pre-Filled Pods: Convenient, single-use cartridges for closed pod systems - typically filled with nic salts.
  • Nicotine-Free Vape Juice: Zero-nicotine options for flavour-only vaping or those reducing nicotine intake.

Need help choosing the right type for your vape?

Our Beginners Guide to E-Liquid breaks down each type to help you choose.

Popular Vape Liquid Flavours You'll Love

With thousands of options available, you might wonder where to start. Here are the most popular categories our customers enjoy:

Fruit Flavours

Fruit flavours are among the most popular flavours. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured liquid to satisfy your taste buds.

Dessert Flavours

For those with a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.

Menthol Flavours

Menthol and mint flavours provide a cool, refreshing vape that's especially popular among former menthol cigarette smokers. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.

Tobacco Flavours

For vapers looking to replicate the taste of traditional cigarettes, tobacco-flavoured liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.

Explore our A-Z Vape Juice Flavour List to discover your next all-day vape. Or if you need help choosing, read our guide on How to Decide on a Vape Juice Flavour.

Nicotine Strengths

Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Understanding Nicotine Strengths in E-Liquids

Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.

How to Choose Your Nicotine Strength

The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:

MTL Kits:

  • Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
  • Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
  • High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
  • Very High (20 or more cigarettes/day): 18mg Freebase

Sub-Ohm Kits

  • Typically low nicotine (3mg), but 6mg can suit those needing more.

Looking to reduce your nicotine intake?

Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.

Need Your Vape Juice in a Hurry?

Running low on your favourite e-liquid? We've got you covered with free next-day delivery on all UK orders over £20. Place your order by 10pm Monday to Friday or 3pm on weekends and we'll dispatch the same day, so you can get back to enjoying your vape without interruption. Whether you’ve got a favourite flavour or want to try something new, we’ll get it to your door the very next day.

Frequently Asked Questions about E-Liquid

Are your e-liquids safe?

Yes. All our products are TPD-compliant and tested to meet UK regulations. No diacetyl, and full ingredient listings provided.

How much do your E-Liquids cost?

From just £1.20. Get more value with our multi-buy e-liquid deals and clearance liquids.

How long will a bottle last me?

  • 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
  • 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
  • 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.

What is the strongest strength available?

Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.

What VG/PG ratio should I use for clouds vs flavour?

High VG (70/30) delivers thick vapour and is great for cloud chasers. For balanced flavour and vapour, go with a 50/50 blend.

Can I vape without nicotine?

Yes. Many vapers use nicotine-free vape juices for the flavour alone. Available in both 10ml and shortfill formats. Browse nicotine-free e-liquids.

What is the best vape juice brand?

We are extremely fortunate to have some of the best vape brands right here in the UK, including Vampire Vape, IVG and Dinner Lady. As well as many UK made e-liquids, we will also stock brands from further afield such as Elf Bar ELFLIQ, SKE Crystal & ELUX. View our full A-Z vape juice brand list.

Do e-liquids expire?

Yes. Shelf life is around 2 years. Keep them in a cool, dark place to maintain quality. Learn more in our Do E-Liquids Expire? guide.

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