E-Liquid

Explore our extensive collection of over 4,500 e-liquids, available in various strengths, flavours and sizes to suit every vaper's preference. We offer the best premium vape juices from top UK and worldwide vape brands like RIOT Squad, Elf Bar ELFLIQ, Vampire Vape, Bar Juice 5000 and many more. Wheter you prefer high VG e-liquids for sub-ohm devices, balanced 50/50 e-liquids for MTL vaping, or nicotine-free shortfills, you'll find the perfect option here. Browse our wide variety of pocket-sized 10ml, nic salts, and larger shortfill bottles, all at unbeatable prices starting from just £1.95 per bottle, with free next-day delivery on orders over £20.

What is E-Liquid?

E-Liquid, also known as vape juice, is the flavoured liquid used in e-cigarettes or disposable vapes, offering a customisable vaping experience tailored to individual preferences in flavour and nicotine strength. The e-cig liquid is added to your vape tank or pod, and when you activate your device, either by pressing a button or drawing on the mouthpiece, the flavoured liquid is drawn into the atomiser (coil) or heating element. The coil heats up, converting the liquid into vapour, which is then inhaled, delivering the flavour and nicotine.

E-Liquid consists of four main ingredients, rising to five with the addition of nicotine:

Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water

All ingredients are carefully blended to ensure safety and quality. However, while safe for vaping, they should not be ingested directly or come into contact with the skin.

Ingredients displayed on a bottle of e-liquid

Understanding PG and VG Ratios

PG and VG ratios in e-liquids influence everything from throat hit to vapour production. Whether you prefer a sharp, flavour-focused hit with a higher PG content or love thick, cloud-producing VG-heavy juices, our extensive range offers the perfect mix for your vaping style. Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), with the remaining 5% made up of the flavouring and nicotine.

Most e-liquids are a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

What is Propylene Glycol (PG)?

Propylene Glycol, or PG, is a key ingredient in e-liquids, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.

What is Vegetable Glycerin (VG)?

Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.

E-Liquid bottles displayed on a shelf in a Vape Shop

Different Types of E-Liquid

Finding the right e-liquid for your device and preferences can be challenging with so many options available. Here’s a breakdown of the main types:

50/50 or 60VG/40PG (Freebase): Ideal for MTL devices and vapers looking for a strong throat hit similar to smoking. Available in nicotine strengths up to 18mg.
70VG/30PG: Designed for sub-ohm tanks and higher-powered devices, offering dense vapor clouds and richer flavour. Typically available in lower nicotine strengths (3-6mg).
Nic Salts: Nic salts provide a smoother throat hit even at higher strengths, making them perfect for those using MTL devices and seeking quicker nicotine satisfaction.
Disposable Bar Salts: Specifically formulated to mimic the flavours of disposable vapes, available in 10ml bottles with nicotine salts, suitable for MTL vape kits.
Shortfills: Nicotine-free e-liquids in larger bottles with space to add nicotine shots, allowing users to customise their nicotine levels.
Pre-Filled Pods: For closed pod systems, these pods come pre-filled with your chosen flavour and typically contain nicotine salt-based liquid.
Concentrates: For DIY enthusiasts who like to mix their own e-liquids, offering a customisable vaping experience.

E-Liquid Flavours

Our collection includes over 4,500 premium vape juice flavours, from classic tobacco and refreshing menthol to fruity and dessert-inspired options. Using both natural and artificial food-grade flavourings, each e-liquid offers a consistent and satisfying taste experience. Explore our E-Liquid Flavour Page to find everything from rich tobacco to sweet treats and beyond.

How to Choose An E-Liquid Flavour

If you're transitioning from smoking, start with tobacco and menthol flavours. For more adventurous vapers, explore fruit flavours like raspberry, pineapple, and mango, or try something indulgent like dessert-inspired options. If you need help finding the perfect flavour, our experienced support team is available for personalised recommendations send us an email or speak to our team on live chat.

Nicotine Strengths

Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.

Understanding Nicotine Strengths in Vape Liquids

Nicotine strength in vape liquid is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.

How to Choose Your Nicotine Strength

The first step in selecting your nicotine strength is to assess your current or past smoking habits. Here is a general guideline based on the number of cigarettes you smoked per day:

If You're Using an MTL (Mouth-to-Lung) Kit:

1 - 5 cigarettes/day: Opt for e-liquid strengths between 3 - 6mg.
5 - 10 cigarettes/day: A range of 6 - 12mg is recommended.
10 - 20 cigarettes/day: Consider stronger e-liquids, between 12 - 20mg.

For Sub-Ohm Vaping:

Sub-ohm devices produce more vapour and typically use more e-liquid. This increased vapour production means you can often opt for a lower nicotine strength compared to MTL setups. For most vapers, including those who smoked around 20 cigarettes a day, a 3mg e-liquid strength is sufficient. If you find you need a bit more, try not to exceed 6mg to avoid an overly harsh throat hit.

Remember, the goal is to find a nicotine strength that provides a satisfying experience without overdoing it. By starting with these guidelines and adjusting based on your personal needs and reactions, you'll find the perfect nicotine strength for your vaping journey.

Why Buy E-Liquid from Vape Superstore?

At Vape Superstore, we offer only the highest quality, TPD-compliant e-liquids from top brands. Enjoy best deals, multi-buy discounts, and FREE next-day tracked delivery on orders over £20. Join our rewards club for 5% cashback on every purchase, ensuring you get the best value every time you shop.

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More Frequently Asked Questions

What are the best e-liquid options for quitting smoking?

When choosing the best e-liquid to help you quit smoking, consider options that closely mimic the taste and sensation of traditional cigarettes. Tobacco and menthol flavours are popular among those transitioning from smoking. Additionally, look for e-liquids with a nicotine level that matches your current cigarette consumption; you can gradually decrease this level over time. We highly recommend nic salts, as they provide a smoother throat hit and faster nicotine delivery, making the switch easier and more satisfying.

How much does e-liquid cost?

Prices start at just £1.95 per bottle, with additional savings on multi-buy offers and clearance items.

How long does a bottle of e-liquid last?

The duration a bottle of e-liquid lasts depends on the bottle size, how frequently you vape, and your device type. Here's a quick guide:

10ml: Approximately 3000 puffs, refills a 2ml vape tank 5 times.
50ml: Approximately 10,000 to 15,000 puffs, refills a vape tank 25 times.
100ml: Approximately 20,000 to 30,000 puffs, refills a vape tank 50 times.

High-wattage devices and longer puffs consume more e-liquid, so actual duration may vary.

What are the different types of nicotine?

E-liquids are available with two types of nicotine: traditional freebase nicotine, known for its purity and intensity, and nicotine salts, which offer a smoother inhale at higher strengths, making them ideal for beginners or those looking for a less harsh throat hit.

Can you mix different liquids together?

Mixing vape liquids can create unique flavour profiles and is a fun way to customise your vaping experience. Be mindful of the PG/VG ratios and nicotine strengths to ensure compatibility and desired effects. Start with small quantities when experimenting with new blends.

Do vape liquids expire?

Most e-liquids have a shelf life of about 2 years. Over time, flavour and nicotine strength may diminish. To learn more about how long e-liquids last and what signs to look for if they are past their prime, check out this comprehensive guide on Do E-Liquids Expire.

How do you store e-liquids?

Store in a cool, dark place with tightly sealed caps to maintain flavour and quality. Proper storage of e-liquids helps maintain the flavour integrity over time.

What is TPD Compliance?

TPD compliance ensures e-liquids meet strict safety and quality standards set by the EU and UK. All e-liquids sold at Vape Superstore are TPD compliant, ensuring safe and regulated products.