Buying the right e-liquid comes down to the device you’re using, the nicotine strength you prefer, and the type of flavour you enjoy vaping regularly.
With so many formats available, it’s easy to feel unsure at first. Nicotine salts, freebase, 50/50 blends and high VG e-liquids are all designed for different devices and inhale styles. Once you focus on matching the liquid to how your vape is built to perform, the decision becomes far more straightforward, and satisfaction improves more than flavour choice alone.
Using the wrong type of e-liquid in your vape kit can lead to muted flavour, burnt coils, or a vape that just doesn’t feel right. Matching the liquid to your device first is what helps prevent those issues; thinner 10ml e-liquids for low-power pod kits, and thicker high-VG blends for more powerful setups. When that foundation is right, performance feels smoother and more consistent, and flavour choice becomes simply about what you enjoy most.
The best e-liquid for you depends on your device, nicotine preference, and how you like to vape. Pod kits are best paired with nicotine salts or balanced 50/50 e-liquids, while sub-ohm kits require thicker high-VG liquids and lower nicotine strengths. Even e-liquids with the same nicotine strength can feel very different in use, depending on the nicotine type, PG/VG ratio, and the power of your device.
When you activate your vape, the battery sends power to the coil, which heats up the e-liquid soaked into the cotton. As the liquid reaches the correct temperature, it turns into vapour, carrying flavour and (if present) nicotine, which is then inhaled.
Different e-liquids behave differently when heated. Thinner liquids absorb more quickly into the coil and are better suited to lower-powered devices, while thicker, high VG blends require more power and airflow to vapourise effectively. Using the right e-liquid for your device helps ensure consistent flavour, smooth vapour, and longer coil life.
If you’re fitting a new coil, allowing the cotton to fully soak after filling before vaping helps prevent dry hits and burnt flavour.
E-liquids are made from a small number of core components; a base liquid, flavourings, and optional nicotine, each playing a clear role in how your vape performs and feels in use.
A thin liquid that carries flavour well and provides a more noticeable throat hit, commonly used in food and pharmaceutical products.
A thicker, slightly sweet liquid that produces denser vapour and a smoother inhale, widely used in food and cosmetic applications.
Used to create flavour profiles ranging from tobacco and menthol to fruit, desserts, and candy.
Available in strengths from 0mg up to 20mg, using either freebase nicotine or nicotine salts.
Used in small amounts in some blends to slightly thin the liquid.
The balance between these ingredients is what determines how a liquid feels to vape, how much vapour it produces, and how strong the flavour comes through.
Important: All nicotine-containing e-liquids we sell meet UK regulatory requirements and are notified to the MHRA.
Nicotine is an addictive substance. E-liquids containing nicotine are intended for adult smokers and existing vapers only.
The VG/PG ratio is the balance of vegetable glycerine (VG) and propylene glycol (PG) in an e-liquid, and it directly affects vapour production, flavour intensity, throat hit, and how well the liquid performs in your device.
Higher PG blends, such as 50/50 e-liquids, are thinner and better suited to lower-powered devices. Higher VG blends are thicker and designed for sub-ohm kits with larger coils and increased airflow.
Choosing the right ratio early on can help avoid wasted coils and frustration later.
Different vape kits are built around different inhale styles, and the vaping liquid you choose plays a big role in how satisfying a vape feels.
Coil resistance plays a key role here. Higher-resistance coils (usually 0.8Ω and above) work best with thinner e-liquids, while lower-resistance coils (below 0.6Ω) are designed for high VG liquids used in sub-ohm vaping. Matching coil resistance to the correct e-liquid helps avoid dry hits, burnt coils, and poor flavour performance.
If you’re unsure, check your coil resistance and follow device guidance. MTL kits work best with thinner liquids, while sub-ohm kits are designed for high VG shortfills.
A balanced PG/VG ratio makes these suitable for most starter kits and refillable pods, offering good flavour clarity with moderate vapour production.
Browse 50/50 vape liquids →
High-VG e-liquids are thicker blends made for sub-ohm kits and higher wattages, producing warmer vapour and bigger clouds. They’re typically used in lower nicotine strengths and work best with lower-resistance coils.
Browse high VG vape liquids →
Designed for lower-power devices and pod kits, nicotine salts deliver a smoother throat hit at higher strengths. They’re popular with ex-smokers and those who prefer a discreet, mouth-to-lung inhale.
Shop nicotine salts →
High-VG, nicotine-free liquids supplied in larger bottles, designed for sub-ohm vaping. Users add nicotine shots separately, giving more control over strength.
If you’re unsure how many nicotine shots to add, our nic shot calculator can help you reach your desired strength.
Browse shortfill vape liquids →
Bar salts are nicotine salt e-liquids that focus on bold, disposable-style flavour profiles. They’re designed for everyday pod vaping and mouth-to-lung inhale styles, usually in higher nicotine strengths.
Shop bar salt liquids →
Hybrid nicotine blends combine freebase and nicotine salts to balance smoothness with a more noticeable throat hit. They’re typically used in pod kits and mouth-to-lung devices, offering a middle ground between standard salts and freebase.
Shop hybrid nicotine liquids →Vape liquids are made in a wide range of formats because people vape in very different ways. Some vapers take a few puffs here and there on a pod kit, while others use higher-powered devices that go through more vaping liquid and prioritise vapour production. Having different bottle sizes, nicotine types, and blends allows each setup to perform as intended rather than forcing everyone into the same experience.
Over time, many vapers also change how they vape. It’s common to start with a simple setup and higher nicotine, then gradually move towards lower strengths or different formats as preferences shift. That’s why you’ll see everything from ready-to-use 10ml bottles to larger, customisable options designed for heavier use.
The extensive variety of vape juices isn’t about complexity for its own sake, the volume of liquids available exists to give vapers control. Whether you want something convenient, cost-effective, smooth, or bold, the range of e-liquids available means you can adjust your setup without having to change how you vape altogether.
Nic-salts were a game changer for me when I was switching from disposables. They feel smooth, deliver consistent flavour, and work well in everyday pod kits. If you’re unsure what nicotine strength to use, starting higher can feel more satisfying before gradually stepping down if you choose. I started on 20mg salts and now use 5mg.
Nicotine in e-liquids is available as either freebase nicotine or nicotine salts, each offering a slightly different experience.
Choosing the right strength depends on your previous smoking habits and the device you use. Many switchers find a slightly higher strength more satisfying at first, then step down over time if they choose.
Vape juices are also available in nicotine-free (0mg) options for vapers who no longer want nicotine or prefer to vape purely for flavour and vapour.
Can’t decide on a vape juice flavour? Think about what you like to eat and drink. If you love sweet coffees or colas, try dessert or soda notes. Like citrus? Go for lemon, lime or mixed berry. If you smoked menthols, start with tobacco menthol or straight menthol. My current go-to flavour is Strawberry Cherry Raspberry.
With over 2,000 vape juice options available, flavour is where you can personalise your vape:
Rich, earthy, and often nutty blends designed to mimic traditional cigarette taste.
Browse Tobacco e-liquidsFresh, cooling, or icy sensations.
Browse Menthol e-liquidsSimple single-note fruits or more complex fruity blends.
Browse Fruity e-liquidsSweet, intense, sugary flavours .
Browse Candy e-liquidsRich, complex bakery and dessert style blends.
Browse Dessert e-liquidsYou can also browse our A-Z Vape Juice Flavour List to explore everything in one place.
E-liquids should be stored in a cool, dark place with the cap tightly closed. It’s normal for some liquids to darken over time, especially those containing nicotine. Flavourings can also settle, so giving the bottle a quick shake before refilling usually helps restore consistency.
We stock thousands of e-liquids across nicotine salts, 50/50 10ml bottles, bar salts, and high VG shortfills - covering everything from everyday pod vape liquids to high-VG options for sub-ohm kits.
With money-saving multi-buys, free tracked next-day delivery over £20, and thousands of 5-star Trustpilot reviews, Vape Superstore makes it easy to buy e-liquids online in the UK with confidence.
Vape juice prices vary by brand, bottle size and mix. At Vape Superstore, 10ml e-liquids start from £1.20 for ranges like 88Vape, with most premium 10ml bottles typically priced around £2.95 RRP and up. Larger shortfill bottles cost more upfront but usually work out cheaper per ml, especially if you add your own nic shots. Multi-buy deals are one of the easiest ways to reduce the cost once you’ve found flavours you enjoy.
This depends on your device and how often you vape. Many pod kit users go through around 1–2ml per day, meaning a 10ml bottle can last roughly 5–10 days. Sub-ohm devices typically use more liquid due to higher vapour production.
10ml bottles are pre-mixed with nicotine (up to 20mg) and are ready to vape straight away. They are best suited to pod kits and mouth-to-lung devices. Shortfills come in larger bottles, such as 50ml or 100ml, and do not contain nicotine. They are designed to leave space for adding nicotine shots and are typically used with sub-ohm kits that handle thicker, high VG liquids. Shortfills usually offer better value per ml.
Nicotine salts are not stronger in terms of nicotine content, but they often feel more satisfying. Nic salts absorb more efficiently than freebase nicotine, so a 10mg nic salt can feel similar to a higher-strength freebase e-liquid for some users. They also provide a smoother throat hit, which is why many ex-smokers prefer them.
Yes, you can vape e-liquid with no nicotine at all. We stock a wide range of nicotine-free e-liquids, including 0mg shortfills and selected 10ml bottles. Nicotine free vape juice is ideal if you’ve already reduced your nicotine intake or simply enjoy vaping for flavour and vapour without nicotine.
Flavour choice is personal, but most e-liquids fall into a few main categories: tobacco, menthol and mint, fruit, sweets and candy, and desserts. New vapers often start with tobacco or menthol flavours, while many disposable users prefer bold fruit or candy blends like blue raspberry or mixed berry. The best flavour is one you enjoy vaping consistently and that helps keep you away from cigarettes.
The best e-liquid brand is the one that suits your taste, device and budget. Popular choices include Bar Juice 5000, ELFLIQ by Elf Bar, Vampire Vape, Riot Squad and Dinner Lady, covering everything from disposable-style fruit blends to classic tobacco and menthol. Different brands specialise in different formats, such as nic salts, shortfills or 50/50 blends, so it’s worth trying a few to find what works best for you.
Yes, e-liquids have a shelf life, typically between 12 and 24 months if stored correctly. You’ll find the expiry date on the bottle. A change in taste, an unusual smell, or separation that doesn’t improve after shaking can indicate it’s time to replace the liquid. Slight darkening over time is normal and usually caused by oxidation, especially in nicotine-containing liquids exposed to light or air.
Yes. All e-liquids we sell comply with the UK Tobacco and Related Products Regulations (TRPR 2016) and are notified to the MHRA. This includes limits on bottle size and nicotine strength, child-resistant and tamper-evident packaging, and full ingredient and batch traceability. We only stock legal, compliant e-liquids from reputable UK and international manufacturers.
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