The Best E-Liquids To Buy 2025
- Strawberry Cherry Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Blueberry Sour Raspberry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Blueberry Sour Raspberry Nic Salt E-Liquid by Bar Juice 5000
- Lemon & Lime Nic Salt E-Liquid by Bar Juice 5000
- Ice Menthol E-Liquid by VS Fifty Fifty
- Cherry Cola Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Raspberry Cherry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Watermelon Strawberry Apple E-Liquid by VS Fifty Fifty
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Bar Juice 5000
- Banana Ice Nic Salt E-Liquid by Bar Juice 5000
- Blueberry Cherry Cranberry Nic Salt E-Liquid by Bar Juice 5000
- Berry Mix Breeze Nic Salt E-Liquid by RAD Salts
- Blue Razz Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Grape Nic Salt E-Liquid by Bar Juice 5000
- Blue Razz Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Watermelon Nic Salt E-Liquid by Bar Juice 5000
- Blue Raspberry E-Liquid by Doozy Vapes
- Strawberry Kiwi Nic Salt E-Liquid by Bar Juice 5000
- Kiwi Passionfruit Guava Nic Salt E-Liquid by Elf Bar ELFLIQ
- Red Apple Ice Nic Salt E-Liquid by Bar Juice 5000
- Watermelon Nic Salt E-Liquid by Elf Bar ELFLIQ
- Pink Lemonade Nic Salt E-Liquid by Elf Bar ELFLIQ
- Triple Mango Nic Salt E-Liquid by Bar Juice 5000
- Gummy Bear Nic Salt E-Liquid by Bar Juice 5000
- Fresh Mint Nic Salt E-Liquid by Bar Juice 5000
- Fizzy Cherry Nic Salt E-Liquid by Bar Juice 5000
- Mr Blue Nic Salt E-Liquid by Bar Juice 5000
- Strawberry Ice Nic Salt E-Liquid by Bar Juice 5000
- Apple Peach Nic Salt E-Liquid by Elf Bar ELFLIQ
- Cherry Cola Nic Salt E-Liquid by Elf Bar ELFLIQ
- Grape Nic Salt E-Liquid by Elf Bar ELFLIQ
- Peach Ice Nic Salt E-Liquid by Bar Juice 5000
- Pink Lemonade Nic Salt E-Liquid by Bar Juice 5000
- Blue Razz Ice Nic Salt E-Liquid by Seriously Salty
- Pineapple Mango Orange Nic Salt E-Liquid by Elf Bar ELFLIQ
- Heisenberg E-Liquid by Vampire Vape
- Pineapple Ice Nic Salt E-Liquid by Bar Juice 5000
- Cherry Nic Salt E-Liquid by Elf Bar ELFLIQ
- Straight Tobacco E-Liquid by VS Fifty Fifty
- Menthol E-Liquid by Club Juice
- Strawberry Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Green Apple Barrel Nic Salt E-Liquid by RAD Salts
- Blueberry Pomegranate Nic Salt E-Liquid by Bar Juice 5000
- Bubble Billow Nic Salt E-Liquid by RAD Salts
- Watermelon Breaker Nic Salt E-Liquid by RAD Salts
- Berry Crush Nic Salt E-Liquid by Bar Juice 5000
- Blackcurrant, Raspberry & Lime E-Liquid by VS Fifty Fifty
- Elfbull Ice Nic Salt E-Liquid by Elf Bar ELFLIQ
- Candy Kahuna Nic Salt E-Liquid by RAD Salts
- Energy Ice Nic Salt E-Liquid by Bar Juice 5000
What is E-Liquid?
E-liquid (also known as vape juice or vape liquid) is the flavoured liquid that creates vapour in your device. It typically contains:
-
Food-grade flavouring
Natural and artificial flavours for taste. -
Propylene glycol (PG)
Carries flavour and gives a throat hit. -
Vegetable glycerine (VG)
Creates vapour and adds smoothness. -
Nicotine (optional)
Satisfies cravings – available in various strengths. -
Distilled water
Used in some blends to thin liquid.
You can choose from nicotine salts, freebase nicotine, or nicotine-free blends – each suited to different devices and vaping styles like MTL or DTL. Understanding your needs helps you get the most from every puff.
Understanding PG and VG Ratios
E-liquids are composed primarily of two base ingredients: propylene glycol (PG) and vegetable glycerine (VG). Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine.
Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.
When buying vape juice you'll see that the PG/VG is marked as a ratio.
What is Propylene Glycol (PG)?
Propylene Glycol, or PG, is a key ingredient in vape juices, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.
What is Vegetable Glycerin (VG)?
Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.
Which Vape Juice Works with My Kit?
The best vape juice for you depends on your device and personal preferences. Here's what we'd recommend:
- MTL Kits (pen-style or pod kits with higher resistance coils): Best with nic salts or 50/50 e-liquids for a smooth, cigarette-like inhale.
- Sub-ohm Kits (powerful mods with coils below 0.6Ω): Use high VG shortfills paired with nicotine shots for thick vapour and intense flavour.
- RDL Kits (restricted airflow, hybrid experience): Compatible with nic salts, freebase, or 50/50 blends depending on your coil resistance and personal preference.
Check out our Beginners Guide to Vape Kits to help you choose the right kit, or check out our Compatibility guide: which liquids work with which devices.
Types of E-Liquid Explained
Understanding the types of e-liquid helps you choose the right one for your vape kit and preferences:
- 50/50 or 60VG/40PG: A balanced mix ideal for MTL vaping, offering moderate throat hit and flavour.
- Nic Salts: Designed for faster nicotine absorption with a smoother throat hit, even at higher strengths.
- High VG Shortfills: These are nicotine-free e-liquids that come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create your desired nicotine strength.
- Pre-Filled Pods: Convenient, single-use cartridges for closed pod systems - typically filled with nic salts.
- Nicotine-Free Vape Juice: Zero-nicotine options for flavour-only vaping or those reducing nicotine intake.
Need help choosing the right type for your vape?
Our Beginners Guide to E-Liquid breaks down each type to help you choose.
Popular Vape Liquid Flavours You'll Love
With thousands of options available, you might wonder where to start. Here are the most popular categories our customers enjoy:
Fruit Flavours
Fruit flavours are among the most popular flavours. Whether you're craving the sweetness of strawberries, the tartness of apples, or the tropical notes of mango, there's a fruit-flavoured liquid to satisfy your taste buds.
Dessert Flavours
For those with a sweet tooth, dessert flavours offer a guilt-free way to indulge. Imagine vaping a cloud that tastes like freshly baked cookies, creamy custard, or rich chocolate cake.
Menthol Flavours
Menthol and mint flavours provide a cool, refreshing vape that's especially popular among former menthol cigarette smokers. These flavours can range from subtle hints of peppermint to intense ice menthol blasts.
Tobacco Flavours
For vapers looking to replicate the taste of traditional cigarettes, tobacco-flavoured liquids offer a familiar experience, ranging from straightforward tobacco to blends with caramel, vanilla, or nuts.
Explore our A-Z Vape Juice Flavour List to discover your next all-day vape. Or if you need help choosing, read our guide on How to Decide on a Vape Juice Flavour.
Nicotine Strengths
Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.
Understanding Nicotine Strengths in E-Liquids
Nicotine strength in e-liquids is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.
How to Choose Your Nicotine Strength
The first step in selecting your nicotine strength is to assess your current or past smoking habits. See below for a general guideline based on the number of cigarettes you smoked per day:
MTL Kits:
- Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
- Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
- High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
- Very High (20 or more cigarettes/day): 18mg Freebase
Sub-Ohm Kits
- Typically low nicotine (3mg), but 6mg can suit those needing more.
Looking to reduce your nicotine intake?
Our Guide to Reducing Your Nicotine Level provides step-by-step guidance for a smooth transition.
Need Your Vape Juice in a Hurry?
Running low on your favourite e-liquid? We've got you covered with free next-day delivery on all UK orders over £20. Place your order by 10pm Monday to Friday or 3pm on weekends and we'll dispatch the same day, so you can get back to enjoying your vape without interruption. Whether you’ve got a favourite flavour or want to try something new, we’ll get it to your door the very next day.
Frequently Asked Questions about E-Liquid
Are your e-liquids safe?
Yes. All our products are TPD-compliant and tested to meet UK regulations. No diacetyl, and full ingredient listings provided.
How much do your E-Liquids cost?
From just £1.20. Get more value with our multi-buy e-liquid deals and clearance liquids.
How long will a bottle last me?
- 10ml bottles: Around 3,000 puffs, refilling a 2ml tank five times.
- 50ml bottles: Up to 15,000 puffs, refilling a tank 25 times.
- 100ml bottles: Between 20,000 and 30,000 puffs, refilling 50 times.
What is the strongest strength available?
Our maximum strength is 20mg (2%), TPD (Tobacco Products Directive) compliant for UK regulations.
What VG/PG ratio should I use for clouds vs flavour?
High VG (70/30) delivers thick vapour and is great for cloud chasers. For balanced flavour and vapour, go with a 50/50 blend.
Can I vape without nicotine?
Yes. Many vapers use nicotine-free vape juices for the flavour alone. Available in both 10ml and shortfill formats. Browse nicotine-free e-liquids.
What is the best vape juice brand?
We are extremely fortunate to have some of the best vape brands right here in the UK, including Vampire Vape, IVG and Dinner Lady. As well as many UK made e-liquids, we will also stock brands from further afield such as Elf Bar ELFLIQ, SKE Crystal & ELUX. View our full A-Z vape juice brand list.
Do e-liquids expire?
Yes. Shelf life is around 2 years. Keep them in a cool, dark place to maintain quality. Learn more in our Do E-Liquids Expire? guide.
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