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E Liquids

Finding an e liquid that is just right for you is one of the biggest choices you'll have to make when taking up vaping. But with one of the largest ranges of vape liquid available online in the UK and worldwide you’ve come to the right place. Our range consists of over 800 e liquid flavours, all from leading brands, so no matter what your taste buds crave we have a flavoured e liquid for you. From fruity and yummy bakery, to tobacco and menthol (often popular with ex-smokers), we have a whole world of choice available. We stock 10ml vape liquids from leading brands such as Nasty Juice and Dinner Lady, available in single or multi-packs, or for those looking for higher quantities take a look through our range of short fill e-liquids, available in 50ml through to 200ml bottles.

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E Liquids are the most important component of an e-cigarette, once heated it is what forms the vapour and flavour that is inhaled when vaping. Vaping liquids are made up of three ingredients (rising to 4 with the addition of nicotine); flavour concentrates, propylene glycol and vegetable glycerine. The liquid is poured into a vape tank (or dripped directly onto a rebuildable atomiser) and is absorbed into the organic cotton that surrounds the coils. The coils within the atomiser will then be heated up when hitting the fire button on the vaping battery device. As the coils heat up, the cotton will begin to evaporate the absorbed juice, producing vapour. It is this vapour that gets inhaled and exhaled. How much vapour gets produced, as well as the density of the vapour, will depend on the ratio of PG to VG. Designed to closely replicate the sensation of smoking a cigarette, but without the harmful toxins and chemicals found in combustible tobacco. You will not only benefit from a health point of view, but you’ll also be able to experience a world of flavours. Vapers are able to customise their vaping experience using a juice that suits their needs, whether that be 18 milligram (mg) nicotine strength, all the way down to nicotine free.


Two of the ingredients vape liquids are made from are PG (Propylene Glycol) and VG (Vegetable Glycerine), when you buy e liquids, you'll see that the PG/VG is marked as a ratio.

Propylene Glycol is a clear liquid that has a similar viscosity to that of water, and is flavourless. PG is the ingredient that gives its user the throat hit, and it's also the ingredient that carries the overall flavour of the completed mix. PG is used in a variety of different day-to-day items, including food products and even some medicines, and is non-toxic.

Vegetable Glycerine is a much more thicker liquid that is primarily a vegetable base, making it non-toxic and suitable for vegetarians. It has a rather sweet taste and is the portion of the e-juice mix that is responsible for producing the thick plumes of vapour. Common items that VG can be found in include toothpaste, pet food and even beauty products.

High VG E Liquids

When you see an e-juice marked as having a 70/30 VG/PG ratio this means that there is 70% VG and 30% PG, this is known as a high VG e liquid or sub-ohm e-liquid. Due to the denser properties of VG it is advised that high VG e liquid is used only with coils with a ohm resistance of less than 1 (sub ohm), anything higher and the e-juice will not be absorbed. Therefore, High VG e liquids should only be used in advanced vape kits such as box mods. Manufacturers have specifically developed some e-liquids to accommodate low resistance, sub-ohm devices. The Vape Dinner Lady range are perfect for sub-ohm vaping. Also coming highly recommended, are the trustworthy US made Element and our in-house 70/30 flavours like Watermelon Candy Coconut, Apricot Mango and Caramel Coffee Custard. With sub-ohm vaping and high vg e liquids the clouds and the flavour take priority over the quitting smoker's desperate need for nicotine. You may also find you get less of a throat hit from higher vg juices.

50/50 E Liquids

50/50 E Liquids have an even 50/50 ratio of PG and VG and are the perfect balance between vapour and flavour. If you are a beginner and are using a starter kit like a mouth to lung pen style device or refillable pod system only a 50/50 VG/PG e-liquid should be vaped. We stock a fantastic selection of 50/50 vape liquids, including the likes of Nasty Juice and Vampire Vapes as well as our range of in house 50/50 liquids.

Vape Superstore stock a wide range of e-juice in various VG/PG ratios, so no matter what vape kit you are using there will be a liquid that is suitable to match your device. We are always happy to help if you are unsure which vape juice is best for you.


Flavour will always be a deciding factor when choosing your e-liquid. We offer a vast high quality collection in a range of flavour profiles. Some of which are pretty standard, like tobacco flavours and menthol, others a bit more complex flavours like a Custard Tart, Sherbet and Candy or Fruity flavours. Vapers who have recently made the transition from smoking will often stick to standard tobacco or minty vapes, but in time become more adventurous and try mixed blends. Our vape liquid range is available in single or multi pack 10ml bottles, or more recently a number of lines have been introduced in zero nicotine short fill form. Short Fills are supplied in larger bottles, commonly 60ml, containing 50ml of liquid allowing you to add a nicotine shot if required.


Once you have found the right liquid for your device and flavour profile you desire, if you require e liquids with nicotine the decision will then be the strength of nicotine you require. We have e-cig liquids are available in nicotine free all the way up to 20mg of nicotine. The maximum legal strength under our TPD-compliant liquids is 20mg.

To select the nicotine strength for you, think about how many cigarettes you're frequenting a day. If you're a social smoker or a light smoker you should try a nicotine strength of 3mg - 6mg. Regular smokers who get through up to a pack a day should look at a 12mg strength and for heavy smokers who are more than a pack a day, go for the 18-20mg concentration of nicotine. As you vape more you will find yourself gradually reducing your nicotine level, with all day vapers commonly on a 3mg or 6mg level – here you will find a greater collection of vape juice flavours. With Short Fills, your free nic shot mixed into a 60ml bottle will give a 3mg strength. The beauty of the Short Fill? You can tweak your own nicotine strength.


Freebase Nicotine

The most common form of nicotine, and what has traditionally been used in e liquids, it is a method than tobacco companies have been using since the 1960's to make cigarettes more addictive. In e liquids, freebase nicotine works on a buildup basis, literally building up in your bloodstream. Considered to be the most optimum form of nicotine and is more effectively absorbed in vapour form.

Nicotine Salts

A relatively new phenomenon that has become increasingly popular in the vaping world. Still from the naturally occurring nicotine salt found in tobacco, nicotine salts deliver nicotine at the approximate level as cigarettes, giving more of an instant rush compared to freebase. The use of nic salts in vape liquids also deliver a smoother throat hit, and is loved for this reason. The likes of Dinner Lady have now released their much loved juice range such as Lemon Tart with nic salts.


For maximum flavour and to ensure the longevity of your e liquid, always store your juices in a cool, dark place. Keep away from direct sunlight and heat. Likewise, don't go too cold, although for long-term storage, some vapers stock theirs in the fridge. Always keep the product sealed and away from children or pets.


All of the e liquids sold at Vape Superstore are of the highest quality and are all TPD compliant, with only pharmaceutical grade nicotine used. Sourced from reputable manufacturers and leading brands you can shop with confidence knowing that you are buying fully regulated and safe products.

Individually selected by our dedicated staff, if an e liquid isn't absolutely phenomenal it simply doesn't make it into our lineup. Vape Superstore carries vape juices from such world famous manufacturers like Beard Vape Co., Dinner Lady, Attitude, and Twelve Monkey to name just a few. When it comes to our selection of over a hundred different flavours from more than a dozen manufacturers, there's virtually no limit to your ability to mix and match your favourites to create your perfect all day juice. Give any one of them a try and we're certain you'll find yourself coming back to our curated collection again and again.

Our experienced team are always on hand if you are unsure on type of vape liquid is right for you, so if you have any questions feel free to send us an email, live chat, or pop in to one of our stores.

As with all products sold at Vape Superstore, our motto is that we'll never be beaten on price, so if you do find a vape liquid cheaper elsewhere we'll not only match it but beat it by 5%. As well as our price match promise, with all orders over £20 you will receive your e liquid with free UK delivery and a free gift.