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E Liquid

For an absolutely huge collection of the finest e liquid available in the UK and worldwide you’ve come to the right place. With a range of over 800 lines to choose from, all from leading brands, no matter what your taste buds crave we have a flavoured e-liquid for you. Our collection of delectable vape juices include a wide range of fruity to donut or dessert flavours, and if you’re seeking a juice to closely replicate a cigarette we have a fabulous choice of tobacco and menthol flavours. For those that still require their nicotine hit, we have liquids from 3mg right through to 24mg strengths, or alternatively opt for our nicotine free range.

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Flavours



Most popular brands

  • Vape Superstore E-Liquids
  • Attitude Vapes
  • Beard Vape Co
  • Charlies Chalk Dust
  • Cheap Thrills
  • Cosmic Fog
  • Dinner Lady
  • Double Drip
  • Electric Dew
  • Element
  • Miami Drip Club
  • Mont Blanc Vapes
  • Nasty Juice
  • Twelve Monkeys

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About E-Liquid

E-Juice is the most important component of an e-cigarette, comprising of three ingredients (rising to 4 with the addition of nicotine); flavour concentrates, propylene glycol and vegetable glycerine. The liquid is poured into a vape tank (or dripped directly onto a rebuildable atomiser) and is absorbed into the organic cotton that surrounds the coils. The coils within the atomiser will then be heated up when hitting the fire button on the vaping battery device. As the coils heat up, the cotton will begin to evaporate the absorbed liquid, producing vapour. It is this vapour that gets inhaled and exhaled. How much vapour gets produced, as well as the density of the vapour, will depend on the ratio of PG to VG. Designed to closely replicate the sensation of smoking a cigarette, but without the harmful toxins and chemicals found in combustible tobacco. You will not only benefit from a health point of view, but you’ll also be able to experience a world of vape liquid flavours. Vapers are able to customise their vaping experience using a juice that suits their needs, whether that be 18 milligram (mg) nicotine strength, all the way down to nicotine free e liquids.

What is PG and VG?

Propylene Glycol is a clear liquid that has a similar viscosity to that of water, and is flavourless. PG is the ingredient that gives its user the throat hit, and it’s also the ingredient that carries the overall flavour of the completed mix. PG is used in a variety of different day-to-day items, including food products and even some medicines, and is non-toxic.

Vegetable Glycerine is a much more thicker liquid that is primarily a vegetable base, making it non-toxic and suitable for vegetarians. It has a rather sweet taste and is the portion of the vape juice mix that is responsible for producing the thick plumes of vapour. Common items that VG can be found in include toothpaste, pet food and even beauty products.

When you see an e-juice marked as having a 70/30 VG/PG ratio this means that there is 70% VG and 30% PG, this is known as a high VG or sub-ohm e-liquid. Due to the denser properties of ‘VG’ it is advised that anything with a higher VG ratio is used only with coils with a ohm resistance of less than 1, anything higher and the juice will not be absorbed. These juices are recommended to be used in more advanced vaping devices such as box mods. If you are a beginner and are using a starter kit like a pen style device or refillable pod system only a 50/50 VG/PG liquid should be vaped.

Vape Superstore stock a wide range of e liquid in various VG/PG ratios, so no matter what electronic cigarette device you are using there will be a juice that is suitable to match your kit. We are always happy to help if you are unsure which e-juice is best for you.

Flavour Choices

We offer vast collection of high quality vape juice in a range of flavour profiles. Some of which are pretty standard, like tobacco flavours and menthol, others a bit more complex flavours like a Custard Tart, Sherbet and Candy or Fruity flavours. Vapers who have recently made the transition from smoking will often stick to standard tobacco or minty vapes, but in time become more adventurous and try mixed blends. Our juices are available in single or multi pack 10ml bottles, or more recently a number of lines have been introduced in zero nicotine short fill form. Short Fills are supplied in larger bottles, commonly 60ml, containing 50ml of liquid allowing you to add a nicotine shot if required.

Nicotine Strengths

Once you have found the right juice for your device and flavour profile you desire, the decision will then be the strength of nicotine. Our e-cig liquids are available in nicotine free all the way up to 24mg of nicotine. If you are an ex-smoker a strength of 16mg (12mg for light cigarettes) will be a similar dosage to a regular strength cigarette, in higher strengths the number of flavours will however be lower. As you vape more you will find yourself gradually reducing your nicotine level, with all day vapers commonly on a 3mg or 6mg level – here you will find a greater collection of flavours.

E-Liquid at Vape Superstore UK

All of the e-juices sold at Vape Superstore are of the highest quality and TPD compliant, with only pharmaceutical grade nicotine used. Sourced from reputable manufacturers and leading brands you can shop with confidence knowing that you are buying fully regulated and safe products.

Individually selected by our dedicated staff, if a vape isn't absolutely phenomenal it simply doesn't make it into our lineup. Vape Superstore carries vape juices from such world famous manufacturers like Beard Vape Co., Dinner Lady, Attitude Vapes, and Twelve Monkey to name just a few. When it comes to our selection of over a hundred different flavours from more than a dozen manufacturers, there's virtually no limit to your ability to mix and match your favourites to create your perfect all day juice. Give any one of them a try and we're certain you'll find yourself coming back to our curated collection again and again.

Our experienced team are always on hand if you are unsure on type of e liquid is right for you, so if you have any questions feel free to send us an email, live chat, or pop in to one of stores.