Freebase at 12mg to 18mg gives a distinct, very sharp catch at the back of the throat. Now, that might sound unpleasant to some people, but to many, it is a highly desirable, sought after sensation, as it echoes a cigarette. Nic salt at 20mg feels much smoother than 18mg freebase taken the same way, which is the benzoic acid at work on the pH.
To put it in terms that are probably more useful to anyone who might be new to vaping, if your first vape felt harsh, nic salts are usually the answer (or at least worth trying).
If you miss the firm draw of a cigarette, 12mg to 18mg freebase or 20mg salt is probably worth a go. Coil resistance changes harshness too, though, as a 1.2ohm-plus coil gives a tighter draw. To that end, if a vape feels off, it may be the coil rather than the juice.
Which brings us neatly round to our next point - the different devices available for nic salts vs freebase.