• NEVER BEATEN ON PRICE At Vape Superstore we will never be beaten on price

  • FREE UK DELIVERY On all orders over £20

  • CLICK & COLLECT To over 4000 locations in the UK


E-Liquid is an integral part of your vaping experience, therefore finding an e-liquid that is right for you is one of the biggest yet most exciting choices you'll have to make as a vaper. With one of the largest tpd compliant ranges of e-liquids in the UK and worldwide, you’ve come to the right place. Find your favourite liquid below, view by type, flavour, brand or discover what's popular right now.


Our range of e-liquid consists of over 1000 mouth-watering flavours available in tpd compliant 10ml bottles and larger shortfill bottles, so no matter what your taste buds crave we’ll have a vape liquid for you.


When it comes to choosing e-liquid, there are no limitations due to the wide variety of mouth-watering flavours available on the market. New flavours are released all of the time, so you’re no longer limited to just tobacco or menthol alone. The most top rated e-liquid among current vapers and ex-smokers tend to be fruity blends. Within our range of over 1000 e-liquid flavours, from premium UK and overseas brands you'll be sure to find a juice to suit your preference.


Discover what e-liquids are popular in our store right now. Unsure what e-liquid to try? Here you'll find a selection of bestselling e-liquids, based on what our customers are purchasing online today.



We understand, especially if you're new to vaping, that you will have questions regarding the e-liquids that we sell. Below you'll find some of the most commonly asked questions, but if your question hasn't been answered below don't forget you can contact us via live chat, give us a call or email us.

Is there a difference between e-liquid and e-juice?

No there isn't. The two terms, along with vape liquid, are one and the same thing. They are just different names for the flavoured mixture that is added to your e-cigarette, and turns to vapour when heated.

How much are e-liquids?

E-Liquids we sell start from £2.95 RRP for a standard 10ml bottle, as the volume of e-liquid increases as does the price. However, often if purchasing higher volumes e.g. Shortfills, the cost per ml will reduce.

Are e-liquids harmful?

All e-liquids sold on this website have been submitted and approved by the MHRA. The MHRA sets the minimum standards for the safety and quality of all e-liquids. They’re also all diacetyl free, an ingredient that there has been concern over causing popcorn lung. All of the ingredients used in e-liquids are listed on their packaging and all of them will come with a nicotine warning too.

What does strength refer to?

Strength refers to the level of nicotine content within the e-liquid. You will find the strength labelled in milligrams (mg), which is per millilitre of juice e.g. 3mg/ml.

Will any e-liquid work in my device?

Two core ingredients used within e-liquids are Propylene Glycol (PG) and Vegetable Glycerin (VG). These are added to the mixture at different proportions, most commonly 50% VG / 50% PG and 70% VG / 30% PG.

Dependant on the device you are using, a certain PG/VG ratio will be best suited. For a mouth to lung starter kit use a 50/50 mix and for a sub-ohm device use a 70VG/30PG mix. Using the wrong consistency of e-liquid in your device will affect the performance of the device and can lead to a poor vaping experience.

Are zero-nicotine e-liquids safe?

Vaping nicotine free e-liquids does not make them less or more safe.

If you're an ex-smoker that is looking to start to vaping, therefore likely still requiring nicotine, we would recommend you begin with an e-liquid that does contain nicotine. Otherwise, due to you not receiving your nicotine hit you are at risk of smoking traditional cigarettes to get your fix. Start with nicotine containing e-liquids, you can then gradually lower the nicotine content over time.

How many cigarettes are equivalent of 1ml of e-liquid?

It is an extremely difficult question to give an accurate answer to, as this will depend on a number of factors including the length of drag you used to take with a cigarette and the type of vape kit you're now using. As a rough indication, 2ml of e-liquid would equate to approximately one packet of cigarettes.

How long do e-liquids last?

This will vary from person to person. 10ml e-liquids will give you approximately 1000 puffs per bottle - however this again depends on the type of device you are using. If using a pen kit/pod kit the e-liquid is heated at a lower temperature therefore would last longer than if vaped in a higher powered sub-ohm device.

Nicotine salt e-liquids tend to last longer than standard freebase e-liquid. The addition of benzoic acid to nicotine, gives the nicotine a chemical structure which is more readily absorbed by your body. This will give you a nicotine hit far quicker and in turn reduce the amount you need to vape.

What is the best e-liquid?

Ensuring you purchase from a reputable reseller, it is very hard to find a bad e-liquid. On this site you will only find premium e-liquids manufactured by leading brands in the industry, these brands only use the highest quality pharmaceutical-grade ingredients.

What is the best e-liquid flavour?

We stock over 1000 e-liquids in flavours ranging from tobacco to menthol and fruits to dessert flavours. Ultimately which is the best flavour is down to personal preference, a flavour that someone may enjoy might not necessarily be enjoyed by someone else. You can visit any one of our stores where you can sample all the e-liquids we sell before you buy, or with our mix & match offers you can select a few different flavours to find one you enjoy.

What is shortfill e-liquid?

These are nicotine free e-liquids sold in larger bottles. The bottle is only filled to 80% capacity, allowing you to add nicotine if you wish. These were designed due to TPD regulations which meant that e-liquids with nicotine could no longer be sold in a bottle larger than 10ml.


E-Liquid is the flavoured mixture that is added to your e-cigarette. The mixture is added to the tank component of your vape kit, and when heated the e-liquid evaporates and creates a water based vapour that is inhaled and exhaled.

E-Liquid is made up of three ingredients (rising to 4 with the addition of nicotine); these are flavouring, propylene glycol (PG) and vegetable glycerin (VG). Each of these ingredients are safe for human consumption, however the liquid can be dangerous if swallowed or if it comes into contact with skin.

Nicotine Warning

E-Liquid may contain nicotine which is a highly addictive substance. Not suitable for use by: minors under the age of 18; pregnant or lactating women; people who suffer from cardio-vascular diseases; persons suffering from seizure disorders; or any persons who should avoid using nicotine products for medical reasons.


Two core ingredients used in making e-liquid are PG (Propylene Glycol) and VG (Vegetable Glycerin). Within each bottle of e-liquid 95% of the mixture is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine. So what is PG and VG?

Propylene Glycol (PG)

PG is a clear, flavourless liquid that has a similar viscosity to that of water. PG is the ingredient within e-liquid that gives a throat hit and also serves to carry the flavour.

Higher PG liquids are usually used in lower powered, mouth to lung devices as its thinner consistency is easier to vaporise than VG. High PG liquids are typically higher in nicotine strength, and will give a closer replication of a traditional cigarette therefore are most popular with first time vapers.

PG is used in a variety of different day-to-day items, including food products and medicine.

Vegetable Glycerin (VG)

Vegetable Glycerin is a much thicker consistency and is made from a vegetable base. Non toxic, VG has a sweet taste and is the ingredient within e-liquid that’s responsible for producing the vapour itself.

High VG liquids is designed for more powerful e-cig kits, as the thicker consistency means it takes more heat to evaporate. Vaping a high VG e-liquid will give you much larger and denser clouds of vapour.

Common items that VG can be found in include toothpaste, pet food and even beauty products.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

When buying e-liquid you'll see that the PG/VG is marked as a ratio.


50/50 or 60VG/40PG e-liquid is best suited to lower powered MTL style kits, for instance pod kits or MTL starter kits.

70VG/30PG or higher VG liquids are best suited to higher powered sub-ohm vape kits.


Another of the ingredients used within e-liquid is nicotine, this is the most well known chemical found in tobacco and is added to e-liquid at a variety of strengths.

The majority of vapers will opt to vape with nicotine, with the most popular e-liquid being either a 3mg or 6mg strength. However, strengths up to 20mg are available.

Choosing the right nicotine strength is an important decision when buying e-liquid for the first time.

To choose the right nicotine strength, you need to consider your smoking habit. Light smokers who only have a few cigarettes a day should go for a 3mg or 6mg strength. Moderate smokers who get through up to a pack a day should start at a 12mg nicotine level. Anyone going through a pack a day and over should look at 18-20mg strengths.


Nicotine found in e-liquid is available in two forms; freebase and salt based.

Conventional nicotine (freebase) is what you would typically find in your standard e-liquid, it is nicotine in it's purest form making it more potent when heated.

Nicotine Salts not only contain nicotine but various other organic components, such as Benzoic acid. The addition of benzoic acid reduces the pH level, which means when vaping the nicotine is less harsh and in turn allows you to vape at higher nicotine strengths.


For maximum flavour and to ensure the longevity of your e-liquid, store in a cool, dark place. Keeping the bottles away from direct sunlight and heat. Likewise, don't go too cold. However for long-term storage some vapers store their e-liquid in the fridge. Always keep the bottle sealed and away from children or pets.


Unsure on what is the best e-liquid to buy? Discover what other vapers are buying in our top 20 vape liquid best-sellers or check out our beginners guide for helpful tips and information.