Price Match

Free UK Delivery - On orders over £20

Free Uk Delivery

Lowest price guaranteed - Always!


Our Liquid Range

Browse our leading range of liquids, bringing you over 1000 varieties to choose from. We have sourced popular vape juice from top brands across the globe, including UK made liquids. From high VG to nic salts, we have vape liquid flavours for every type of kit. Find your favourite liquid below, view by type, flavour, brand or discover what's popular with our customers right now.







We understand, especially if you're new to vaping, that you will have questions regarding our range of vape liquid. Below you'll find some of the most commonly asked questions - just click to expand the answer. If your question hasn't been answered below don't forget you can contact us via live chat, give us a call or email us.

Is there a difference between e-liquid and e-juice?

No there isn't. The two terms, along with vape liquid, are one and the same thing. They are just different names for the flavoured mixture that is added to your e-cigarette, and turns to vapour when heated.

How much are e-liquids?

The e-liquids we sell start from £2.95 RRP for a standard 10ml bottle, as the volume increases as does the price. However, often if purchasing higher volumes e.g. Shortfills, the cost per ml will reduce.

Are e-liquids harmful?

All e-liquids sold on this website have been submitted and approved by the MHRA. The MHRA sets the minimum standards for the safety and quality of all e-cig liquids in the UK. They’re also all diacetyl free, an ingredient that there has been concern over causing popcorn lung. All of the ingredients used in the making of vape liquids are listed on their packaging and all of them will come with a nicotine warning too.

For further information regarding the safety of eliquid and e-cigarettes and for some helpful advise please visit

What does strength refer to?

Strength refers to the level of nicotine content within the eliquid. You will find the strength labelled in milligrams (mg), which is per millilitre of juice e.g. 3mg/ml.

Deciding on what strength is right for you, will depend on your previous smoking habits. We've created a guide to help you select the right strength - which you can view here.

Will any e-liquid work in my vape kit

Two core ingredients used within e-liquids are Propylene Glycol (PG) and Vegetable Glycerin (VG). These are added to the mixture at different proportions, most commonly 50% VG / 50% PG and 70% VG / 30% PG.

Dependent on the device you are using, a certain PG/VG ratio will be best suited. For a mouth to lung starter kit use a 50/50 mix and for a sub-ohm device use a 70VG/30PG mix. Using the wrong consistency of e-juice in your device will affect the performance of the device and can lead to a poor vaping experience.

Are vaping zero-nicotine e-liquids safe?

Vaping nicotine free liquids does not make them less or more safe.

If you're an ex-smoker that is looking to start to vaping, therefore likely still requiring nicotine, we would recommend you begin with an eliquid that does contain nicotine. Otherwise, due to you not receiving your hit you are at risk of smoking traditional cigarettes to get your fix. Start with nicotine containing liquids, you can then gradually lower the strength over time.

How many cigarettes are equivalent of 1ml of e-liquid?

It is an extremely difficult question to give an accurate answer to, as this will depend on a number of factors including the length of drag you used to take with a cigarette and the type of vape kit you're now using. As a rough indication, 2ml of vaping liquid would equate to approximately one packet of cigarettes.

How long do e-liquids last?

This will vary from person to person. 10ml e-liquids will give you approximately 1000 puffs per bottle - however this again depends on the type of device you are using. If using a pen kit/pod kit the e-liquid is heated at a lower temperature therefore would last longer than if vaped in a higher powered sub-ohm device.

Nicotine salt liquids tend to last longer than standard freebase liquids. The addition of benzoic acid to nicotine, gives it a chemical structure which is more readily absorbed by your body. This will give you a hit far quicker and in turn reduce the amount you need to vape.

What is the best e-liquid?

Ensuring you purchase from a reputable reseller, it is very hard to find bad vape liquids. On this site you will only find premium e-liquids manufactured by leading UK and worldwide brands in the industry, these brands only use the highest quality pharmaceutical-grade ingredients.

What is the best e-liquid flavour?

We stock over 1000 varieties of e cig liquids in flavours ranging from tobacco to menthol and fruity to dessert flavours. Ultimately which is the best flavour is down to personal preference, a flavour that someone may enjoy might not necessarily be enjoyed by someone else. You can visit any one of our stores where you can sample all the e-liquids we sell before you buy, or with our mix & match offers you can select a few different flavours to find one you enjoy.

What is a Shortfill?

These are nicotine free liquids sold in larger bottles. The bottle is only filled to 80% capacity, allowing you to add a nic shot if you wish. These were designed due to TPD regulations which meant that eliquid with nicotine could no longer be sold in a bottle larger than 10ml.


E-Liquid is the flavoured mixture that is added to your e-cigarette. The mixture is added to the vape tank component of your kit, and when heated the e-liquid evaporates and creates a water based vapour that is inhaled and exhaled.

The mixture is made up of three ingredients (rising to 4 with the addition of nicotine); these are flavouring, propylene glycol (PG) and vegetable glycerine (VG).

Each of these ingredients are safe for human consumption, however the liquids can be dangerous if swallowed or if it comes into contact with skin.


Two core ingredients used in making e-liquid are PG and VG. Within each bottle of e-liquid 95% of the liquid mixture is glycerin/glycol (PG & VG), the remaining 5% is made up of the flavouring and nicotine. So what is PG and VG?

Propylene Glycol (PG)

PG is a clear, flavourless liquid that has a similar viscosity to that of water. PG is the ingredient within e-liquid that gives a throat hit and also serves to carry the flavour.

Higher PG e liquid is usually used in lower powered, mouth to lung devices as its thinner consistency is easier to vaporise than VG. High PG liquids are typically higher in nic strength, and will give a closer replication of a traditional cigarette therefore are most popular with first time vapers.

PG is used in a variety of different day-to-day items, including food products and medicine.

Vegetable Glycerin (VG)

Vegetable Glycerin is a much thicker consistency and is made from a vegetable base. Non toxic, VG has a sweet taste and is the ingredient within e-liquid that’s responsible for producing the vapour itself.

High VG e liquid is designed for more powerful e-cig kits, as the thicker liquid consistency means it takes more heat to evaporate. Vaping a high VG e-liquid will give you much larger and denser clouds of vapour.

Common items that VG can be found in include toothpaste, pet food and even beauty products.

Most e-liquid is a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.

When buying e-liquid you'll see that the PG/VG is marked as a ratio.


We offer a wide range of e-liquids, with so many to choose from it can sometimes prove difficult to decide which type is right for you, and best for the vape kit you’re using. The main types of e-liquid we offer are:

50/50 or 60VG/40PG - (or High PG e liquids) is best suited to lower powered MTL style kits, for instance pod kits or MTL starter kits. For plus ohm MTL coils (1 ohm or more), we recommend to always use a high PG ratio e-liquid. These are the most popular types of e-liquid for beginner vapers, as they closely replicate the sensation of a cigarette and are available in strengths of up to 18mg. 50/50 liquids are sold in a 10ml bottle size only.

70VG/30PG (or higher VG liquids) are designed to be used with sub-ohm tanks and higher powered vape kits. VG is a thick, sweet liquid and will provide you with denser clouds of vapour and intense flavour. The thicker consistency of high VG liquids means that a plus ohm (MTL) coil cannot properly absorb the liquid, and in turn will give a poor vaping experience. Sub-ohm liquids generally will not come in a strength higher than 6mg.

Nic Salts, these vaporise at a lower temperature, so are also great in lower powered MTL kits. Nic salts are made with using nicotine salts in place of conventional freebase nicotine. The salts help to give a much softer throat hit even at higher strengths. Nic salts are commonly available in either 10mg or 20mg strengths, and in a 10ml bottle size.

Shortfills, these are nicotine free e-liquids and come in larger bottles which are only 80% filled with liquid. With the remaining space, you can add a nicotine shot to the bottle to create a nicotine e-liquid.


Another of the ingredients used within e-liquid is nicotine, this is the most well known chemical found in tobacco and is added to e-liquid at a variety of strengths.

The majority of vapers will opt to vape with nicotine, with the most popular e-liquids being either a 3mg or 6mg strength. However, strengths up to 20mg are available which is the maximum legal limit within the UK.

Choosing the right nic strength is an important decision when buying e-liquid for the first time. To choose the right strength, you need to consider your smoking habit.

Light smokers who only have a few cigarettes a day should go for a 3mg or 6mg strength. Moderate smokers who get through up to a pack a day should start at a 12mg level. Anyone going through a pack a day and over should look at 18-20mg strengths.


Nicotine found in e-liquid is available in two forms; freebase and salt based.

Conventional (freebase) is what you would typically find in your standard e-liquid, it is nicotine in it's purest form making it more potent when heated.

Nic Salts not only contain nicotine but various other organic components, such as Benzoic acid. The addition of benzoic acid reduces the pH level, which means when vaping the liquid is less harsh and in turn allows you to vape at higher strengths.


There is a huge array of mouth-watering e-liquid flavours available to accomodate for the varying tastes of vapers. Finding your all time favourite flavour is one of the best and most exciting parts of vaping.

Whilst you may begin with a tobacco or menthol flavour, as these will be a closer taste to what you’re used to, you can now really branch out and try some unique flavour blends. E-liquids will generally fall into one of these flavour groups; Tobacco, Menthol, Fruit, Dessert or Sweet/Candy. Once you’re more experienced, you can also mix your own complimentary flavours to find the perfect flavour for your taste.


For maximum flavour and to ensure the longevity of your e-liquid, store in a cool, dark place. Keeping the bottles away from direct sunlight and heat. Likewise, don't go too cold. However for long-term storage some vapers store their e-liquids in the fridge. Always keep the bottle sealed and away from children or pets.

TPD Compliance

All e-liquids sold on Vape Superstore UK comply with TPD regulations, and have been submitted to the MHRA for approval. Discover what TPD compliance is and how we comply.

Nicotine Warning

E-Liquids may contain nicotine which is a highly addictive substance. Not suitable for use by: minors under the age of 18; pregnant or lactating women; people who suffer from cardio-vascular diseases; persons suffering from seizure disorders; or any persons who should avoid using nicotine products for medical reasons.