Our e-liquid prices start from just £2.00 RRP, offering exceptional value across our extensive range. Whether you're looking for an everyday vape juice or the best premium e-liquid, our multi-buy offers provide even greater savings, especially on larger volumes like shortfills. Check out our e-liquid clearance page for even bigger bargains, with e-liquids as low as £1.
What is E-Liquid?
E-Liquid, also known as vape liquid or vape juice, is the flavoured substance used in e-cigarettes or disposable vapes, offering a customisable vaping experience tailored to individual preferences in flavour and nicotine strength. The vape juice is added to your vape tank or pod, and when you activate your device, either by pressing a button or drawing on the mouthpiece, the flavoured liquid is drawn into the atomiser (coil) or heating element. The coil heats up, converting the liquid into vapour, which is then inhaled, delivering the flavour and nicotine.
Vape juice consists of four main ingredients rising to 5 with the addition of nicotine:
Food-grade flavouring
Propylene glycol (PG)
Vegetable glycerine (VG)
Nicotine (optional)
Distilled Water
The quality of e-cig liquid hinges on these ingredients: food-grade flavourings for taste, propylene glycol (PG) and vegetable glycerine (VG) for the base, and optionally, nicotine. These ingredients are meticulously blended to create the ideal vaping experience, with each ingredient's safety and quality assured.
It's essential to note that while these ingredients are safe to vape, they can be dangerous if swallowed directly or if they come into contact with skin. Each ingredient used is listed on the packaging.
Understanding PG and VG Ratios
PG and VG ratios in e-liquids influence everything from throat hit to vapour production. Whether you prefer a sharp, flavour-focused hit with a higher PG content or love thick, cloud-producing VG-heavy juices, our extensive range offers the perfect mix for your vaping style. Within each bottle, 95% of the liquid solution is glycerin/glycol (PG & VG), with the remaining 5% made up of the flavouring and nicotine.
Most e-liquids are a mix of PG and VG in different proportions, with common mixtures including 80 percent PG and 20 percent VG, 70 percent PG and 30 percent VG, and 50/50.
What is Propylene Glycol (PG)?
Propylene Glycol, or PG, is a key ingredient in e-liquids, known for delivering the throat hit that many vapers, especially ex-smokers, find satisfying. It's a thin, flavourless liquid that carries flavours effectively in lower-powered devices, like MTL (Mouth to Lung) pen devices. PG is common in food products and medicine, highlighting its safety for everyday use.
What is Vegetable Glycerin (VG)?
Vegetable Glycerin, VG, is a thicker liquid derived from vegetable oils. It's responsible for producing large, dense clouds of vapour, ideal for sub-ohm vaping. VG is also found in everyday products like toothpaste and beauty products, emphasising its non-toxic nature.
Different types of E-Liquid
There are a wide range of e-liquid types, and with so many to choose from it can sometimes prove difficult to decide which type is right for you and, best for the vape kit you’re using. The types available are:
50/50 or 60VG/40PG (Freebase)
- Best suited to lower powered MTL style kits, like pod kits or MTL vape pens. For plus ohm MTL coils (1 ohm or more), we recommend using a high PG ratio e-liquid. These vape juices with freebase nicotine are ideal for beginner vapers, closely replicate the sensation of a cigarette and are available in strengths of up to 18mg.70VG/30PG
- Designed for use with sub-ohm tanks and higher-powered vape kits. High VG liquids provide denser clouds of vapour and intense flavour. The thicker consistency of high VG liquids means that a plus-ohm (MTL) coil cannot properly absorb the liquid, resulting in a poor vaping experience. Sub-ohm liquids generally do not come in strengths higher than 6mg.Nic Salts
- Salts vaporise at a lower temperature, making them great in lower-powered MTL kits. Nic salts are made with salt-based nicotine in place of conventional freebase nicotine, providing a much softer throat hit even at higher strengths.Disposable Bar Salts
- Disposable bar liquids are specifically designed to replicate the taste of disposable vapes. Available in 10ml bottles and using nicotine salts, they are best suited for use in MTL vape kits.Shortfills
- Nicotine-free e-liquids that come in larger bottles, only 80% filled with liquid. The remaining space allows you to add a nicotine shot to the bottle to create your desired nicotine strength. Nic shots are an easy and convenient way to customise your vaping experience, allowing you to adjust the nicotine level to suit your preferences.Pre-Filled Pods
- Designed for use with closed pod kits and come pre-filled with your chosen flavour. These typically contain a nicotine salt-based liquid.Concentrates
- For vapers who like to mix their own e-liquids. These need to be combined with a base liquid (VG/PG) and optionally nicotine, allowing for customised flavour and VG/PG ratios.. Typically, 10-20% concentrate is mixed with the base liquid, offering a cost-effective and personalised vaping experience.
E-Liquid Flavours
Vape juice flavours are created using a precise mix of natural and artificial food-grade flavourings. These flavourings are dissolved in propylene glycol (PG), which acts as a carrier to evenly distribute the flavour throughout the e-liquid. This technique guarantees that each puff provides a consistent and vibrant taste experience.
The combination of natural and synthetic flavours enables a wide variety of taste profiles, ranging from realistic fruit flavours to rich, creamy desserts.
How to Choose An E-Liquid Flavour
Finding your perfect e-liquid flavour is an adventure. With over 4500 premium vape juice flavours, including the best picks from both UK and global brands, we make it easy to discover your next all-day vape. Explore our E-Liquid Flavour Page to find everything from rich tobacco to sweet treats and beyond.
Choosing the right flavour is entirely up to personal preference. If you're new to vaping and transitioning from cigarettes, you might find comfort our tobacco and menthol flavours. For those feeling more adventurous, our fresh and fruity flavours like raspberry, strawberry, cherry, pineapple, lime, and mango might be what you're looking for. No matter your preference, thanks to our extensive range of different flavours, we are confident you'll find that perfect e-liquid.
If you're struggling to make a choice, our experienced support team is always available to give you some personalised recommendations. Either send us an email or speak to our team on live chat.
Nicotine Strengths
Choosing the right nicotine strength for your e-liquid is crucial to ensuring a satisfying vaping experience, especially if you're transitioning from smoking cigarettes. The amount of nicotine you require depends on your previous smoking habits and how your body reacts to vaping.
Understanding Nicotine Strengths in Vape Liquids
Nicotine strength in vape liquid is measured in milligrams per milliliter (mg/mL), indicating the amount of nicotine in a given volume of e-liquid. Selecting the appropriate nicotine strength is essential for a smooth transition to vaping, as it can affect your satisfaction levels and how enjoyable your vaping experience is.
How to Choose Your Nicotine Strength
The first step in selecting your nicotine strength is to assess your current or past smoking habits. Here is a general guideline based on the number of cigarettes you smoked per day:
If You're Using an MTL (Mouth-to-Lung) Kit:
- 1 - 5 cigarettes/day: Opt for e-liquid strengths between 3 - 6mg.
- 5 - 10 cigarettes/day: A range of 6 - 12mg is recommended.
- 10 - 20 cigarettes/day: Consider stronger e-liquids, between 12 - 20mg.
For Sub-Ohm Vaping:
Sub-ohm devices produce more vapour and typically use more e-liquid. This increased vapour production means you can often opt for a lower nicotine strength compared to MTL setups. For most vapers, including those who smoked around 20 cigarettes a day, a 3mg e-liquid strength is sufficient. If you find you need a bit more, try not to exceed 6mg to avoid an overly harsh throat hit.
Remember, the goal is to find a nicotine strength that provides a satisfying experience without overdoing it. By starting with these guidelines and adjusting based on your personal needs and reactions, you'll find the perfect nicotine strength for your vaping journey. For more information, see our guide on Choosing The Right Nicotine Strength.
Why Buy E-Liquid from Vape Superstore?
As a leading UK vape shop, we pride ourselves on offering only the highest quality e-liquids, all TPD compliant and MHRA approved. Shop with confidence at Vapesuperstore.co.uk, where you'll find the best deals on vape juices, along with our unmatched customer service and FREE Next Day Tracked delivery on orders over £20. To save even more on your vape juice purchases, join our rewards club and earn 5% cashback on every bottle.
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More Frequently Asked Questions
How much does e-liquid cost?
How long does a bottle of e-liquid last?
The duration a bottle of e-liquid lasts depends on the bottle size, how frequently you vape, and your device type. Here's a quick guide:
- 10ml E-Liquids: Approximately 3000 puffs, refills a 2ml vape tank 5 times.
- 50ml E-Liquids: Approximately 10,000 to 15,000 puffs, refills a vape tank 25 times.
- 100ml E-Liquids: Approximately 20,000 to 30,000 puffs, refills a vape tank 50 times.
High-wattage devices and longer puffs consume more e-liquid, so actual duration may vary.
What are the different types of nicotine?
Our e-liquids are available with two types of nicotine: traditional freebase nicotine, known for its purity and intensity, and nicotine salts, which offer a smoother inhale at higher strengths, making them ideal for beginners or those looking for a less harsh throat hit.
Can you mix different liquids together?
Mixing vape liquids can create unique flavour profiles and is a fun way to customize your vaping experience. Be mindful of the PG/VG ratios and nicotine strengths to ensure compatibility and desired effects. Start with small quantities when experimenting with new blends.
Do vape liquids expire?
Vaping liquids typically have a shelf life of around 2 years from the date of manufacture. This shelf life is influenced by the quality of the ingredients, the type of packaging, and how the liquid is stored. Over time, the flavours can degrade, and the nicotine strength may diminish, which can affect the overall vaping experience. To get the best quality and performance of your vape liquid, please ensure it is stored correctly.
How do you store e-liquids?
To preserve the quality and flavour of your e-liquids, store them in a cool, dark place away from direct sunlight and extreme temperatures. Ensure the caps are tightly sealed to prevent leaks and oxidation. Proper storage of e-liquids helps maintain the flavour integrity over time.
What is TPD Compliance?
TPD compliance refers to the Tobacco Products Directive, a regulatory standard set by the European Union to ensure the safety and quality of vaping products sold within the EU and UK. TPD-compliant e-liquids meet strict guidelines on nicotine strength, packaging, and labelling to ensure consumer safety. All e-liquids we sell are TPD compliant, giving you peace of mind with every purchase.
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