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How Social Media Is Influencing Vaping Trends in 2025

How Social Media Is Influencing Vaping Trends in 2025

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Every year, we see new trends within the vaping industry and 2025 has been no exception. This June, 2025, we saw the ban of all single use disposables within the UK. Disposable vape brands have factored in this change and have found an equally low-maintenance solution with the introduction of prefilled pod kit versions of your favourite disposable bars, which brings me to my next point: sustainability is definitely in fashion.

Many vaping manufacturers are also releasing upgraded and improved versions of coils, featuring better cotton and materials that help extend the lifespan of the coil. With the cost of living crisis becoming increasingly pressing, it is understandable why brands are prioritising the need for longevity and expansion.

Another trend at the moment is the release of smarter devices, some devices now even have Bluetooth connection and can notify the user of incoming calls to their phone, for example, the PAVA Horiz Ultra Pod Kit.

Where are these trends coming from, you ask? Typically, it’s social media platforms like TikTok, Instagram and YouTube that drive the buzz, influencing the choice of kits people want and the flavours that sell out instantly.

Every day, viral trends influence customer demand, and Vape Superstore closely observes these shifts. In this blog, we will break down exactly how social media is influencing vaping trends in 2025. Let's dig in.

TikTok and Instagram Are Driving Vape Trends in 2025

Can you post vapes on social media?

This is very much a hot topic when it comes to queries and search-related questions. Let's break down exactly what the big three, TikTok, Instagram and YouTube allow and don't allow.

1. TikTok

✅ ALLOWED

  • Official Public Health Campaigns: anti-smoking and harm reduction educational content.

  • Nicotine-free products or vaping accessories: shown in a non-promotional manner.

  • Depictions in film, TV, gaming: May still be flagged.

❌ NOT ALLOWED

  • Selling: Trading, swapping, or offering vapes in any way.

  • Promotional: Making vaping look cool, fun, or something to try.

  • Underage use: Any footage of under-18s with a vape, let alone using one.

A screenshot of a woman on titkok point to words on screen regarding benefits of making the switchover.

Credits: https://www.tiktok.com/@vapouround/video/7073044247854763269

2. Instagram

✅ ALLOWED

  • Personal experiences: no glamorisation or branding.

❌ NOT ALLOWED

  • Branded content promotion: directly promotes vaping or nicotine pouches.

  • Sponsored content: no affiliate links, paid ads, as well as tags with vape brands.

  • Brand partnerships: no direct collaborations with influencers and vape brands.

Illustration of a man celebrating his vaping journey anniversary on Instagram.

Credits: https://www.instagram.com/tv/CYurirOhF4Q/

3. Youtube

✅ ALLOWED

  • Informative or educational: content allowed is varied as long as it follows this tone.

  • Documentaries and/or news-style content: safety and harm reduction protocols must be followed and included.

❌ NOT ALLOWED

  • Selling: marketing of a product.

  • Promotional videos: product links and shop now featured links.

A screen shot from Youtube of a how to.

Credits: https://www.youtube.com/watch?v=trsUGh6hWYA

Influencer Hauls & Unboxings

Haul content is when a user shares a video of them sampling a product, which spans far and wide from digital to clothing items. Vaping products have now entered the conversation. Users are taking to social media to sample the latest vaping kits or e-liquid flavours.

This is being done in many different formats, from short-form content for Instagram, TikTok and YouTube Shorts to longer-form videos for YouTube. Unboxing videos are also highly praised by consumers and the audience as they give customers a feel and sometimes even a review of a kit before they make a purchase, especially important if you are purchasing online.

a screenshot of Hands holding devices against a white background with instructional text above.

How do Influencer hauls & unboxings influence vaping trends?

  • Viral videos: boost demand and product trends.

  • Exclusive products: generating buzz and curiosity.

  • Influencers recommendations: good or bad, are trusted.

  • Kit functionality: helping users determine suitability.

  • FOMO: trending kits/e-liquids with good reviews increase purchases due to social proof.

Social Media Isn’t Just About Trends – It’s Changing Vaping Habits

A picture of a Woman Vaping In Bed On the Phone

Social media is not just influencing consumers with the products they purchase; it is also changing and shifting notions on vaping, including habits. Let's delve a little deeper.

  • Online resources: reviews, how-to guides, and explanations on switching from disposables, nicotine strength, and kit setup.

  • People trust people: Influences demand by external validation of said product.

  • Online discovery: replacing in-store searches for vaping products.

How Social Media Can Influence Underage Vaping?

  • Underage users can access vaping material through trending videos.

  • Even if content is produced for educational purposes, it still could potentially influence the use of vaping.

  • The ability to bypass restrictions on social media platforms makes vaping content more accessible.

  • Algorithmic content may keep vaping content in constant loops on your social media account if you have interacted once with a vape video, which subconsciously could reinforce the glamorisation of vaping.

  • We at Vape Superstore ensure that we only promote 18+ content and are compliant with all our social media channel requirements.

Staying Responsible in a Social Media World

Social media plays a massive role in influencing trends and building consumers' habits and demands. Here at Vape Superstore, it is essential to us that we market our products ethically, adhering to UK legislation.

Age-Gated Marketing

  • We do not promote vaping products to consumers under 18 years of age.

  • We use 1Account for age verification on our website; no products are shipped out until ID verification has been approved.

  • 18+ policy across all channels. Our website and promotional content clearly state that our products are intended for individuals of legal age and above.

a screenshot of Age verification form for vape purchase with personal information fields.

Ethical Messaging

  • We ensure that all content and material listed on our website and social media channels purely focuses on functionality, safety and performance.

  • We always list nicotine strengths clearly, and an age certification stamp alongside TPD information.

  • Here at Vape Superstore, we refrain from designs and copy that may be perceived as appealing to a younger audience.

  • No direct health claims; instead, we focus on harm reduction for adults transitioning from cigarettes to vaping.

  • Our aim is always to inform as opposed to glamorise vaping.

A picture of wooden blocks each with an icon on.

Social Media Awareness

  • Our social media team ensures we follow the guidelines reinforced by all social media channels.

  • Monitors our social media channels closely, checking comments and reshares aren't promoting underage or inappropriate use.

  • We use an informative tone as opposed to a trendy or youth-focused tone.

  • No use of banners or ads that include cartoon-style art or themes that could be perceived as appealing to a younger audience.

A picture of a hand resting on a laptop keyboard.

Vape Kits Worth the Hype

A screenshot of tiktok with

With the government cracking down on legislation regarding vaping, some social media platforms such as TikTok and Instagram have rules in place to not directly promote vaping. However, users on these platforms have found workarounds to indirectly create and share content for the vaping community.

Users on social media platforms often replace letters with punctuation or numbers in order not to be flagged by regulators on these platforms. Here is an example of TikTok users using ‘V@pe’ to create a community. Even with these workarounds, it is still hard to find a lot of material that isn’t against vaping.

As discussed earlier in the blog, it remains difficult to find the content you may want to find with ease. So we have decided to compile a list of what’s hot on our website. Let's delve in.

1. Uwell Caliburn G4 Pod Kit

A picture of Uwell Caliburn G4 Pod Kit - Glacier Blue

Why is it popular?

  • Sleek, photogenic design.

  • Available in a choice of 8 standout colour ways.

  • The included pod utilises Pro-FOCS Flavour Technology, which helps enhance the flavour production.

  • Known for its anti-leak attribute, prevents e-liquid mess.

2. Elf Bar 4 in 1 Prefilled Pod Kit

A picture of Elf Bar 4 in 1 Prefilled Pod Kit Device

Why is it popular?

  • First of its kind to allow for four pods to be inserted at the same time in a reusable and rechargeable format.

  • Elf Bar was the main brand which pioneered the surge and popularity of disposables.

  • Often praised for its design.

3. OXVA Xlim Pro 2 Pod Kit

A picture of a OXVA Xlim Pro 2 Pod Kit - Amber Orange

Why was it widely spread?

  • Again, this pod kit is a visually appealing device.

  • It is a kit that is often praised for its flavour production.

  • The OXVA Xlim Pro 2 is the second edition of the Xlim Pro, which was a highly rated and sought-after product.

  • Coming in at just £18.95, the Xlim Pro 2 is a great price point.

Flavours Loved By Our Customers

Flavours are no exception when it comes to being hard to find on social media. Here is a list of popular flavours that our customers adore. We did the hard work, so you don’t have to.

1. Iced Fruit Flavours

When disposable flavours first took off in 2020, the majority of best-selling bars all contained ice, so it’s no surprise that iced fruity flavours are highly sought after.

A picture of fruit in ice cubes.

2. Nostalgic Sweet Flavours

We all love nostalgia for many reasons, and in many ways, vaping e-liquid flavours are no exception.

A picture of sweets.

3. Beverage-Inspired Flavours

Last but not least, beverage flavours also seem to be a favourite amongst our customers, likely for the familiarity they provide.

A variety of colorful cocktails with fruits on a blue background.

The Government Have The Last Say

In the UK, the Tobacco and Related Products Regulations 2016 (TRPRs) and the Communications Act 2003 regulate the use of vaping and advertising. Here’s what they have to say:

Big Ben and the Houses of Parliament beside the River Thames in London.

  • Marketing shared online should not be aimed towards people under 18 years of age.

  • Promotional materials online are banned.

  • The UK does not allow paid online ads/sponsorships for vaping.

  • Facts and blogs are allowed.

  • All retailers must comply with age verification protocols.

Final Words - Stay Ahead of the Trends

Social media continues to shape and reinvent the vaping industry, influencing not just the products we buy but also how we vape day to day. From trending kits to must-try flavours, platforms like YouTube in particular often set the pace for what’s next.

If you’ve seen a device or flavour making waves online, there’s a good chance we’ve already got it in stock.

👉 Explore our latest vape kits
👉 Shop trending e-liquids
👉 View current vape deals

Stay ahead. Stay stocked. Stay on trend.

www.vapesuperstore.co.uk contains general information about vaping and vapour products. The information provided is not medical advice, and should not be relied upon unless explicity cited. We do not make any warranties surrounding the health benefits, reliability and accuracy of written copy across all pages on our website, including blog content and content posted on social media.

Medical Information Disclaimer

Author Image: Nicole Akpata
About the Author: Nicole Akpata
Nicole Akpata is a content writer at Vape Superstore with a passion for writing across all mediums. Equipped with a Bachelor's Degree in Creative & Professional Writing and over five years of experience in the vaping industry, Nicole writes in an informed and articulate manner. As a former smoker and current vaper, she brings her own experience and knowledge to the table. Nicole is dedicated to writing for the user and prides herself on honesty and realism in her work.
Read all articles by Nicole Akpata
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