With so many different vape juices hitting the market, choosing the right e-liquid can feel overwhelming—especially for beginners. Whether you crave a tropical burst of passionfruit, a rich dessert-inspired blend, or a classic tobacco taste, the flavour you choose can make or break your vaping experience.

To choose the right vape juice flavour, consider your nicotine strength, PG/VG ratio, and flavour preferences. Heavy smokers should start with 20mg nic salts for a strong hit, while lighter smokers can opt for 10mg or lower. High-PG e-liquids provide a stronger throat hit, while high-VG blends enhance flavour and vapour production. Exploring tobacco, menthol, or fruity flavours helps match your taste preferences for a satisfying switch.

This guide will help you confidently navigate your options and find the perfect match for your preferences.

Understanding Your Taste Preferences

When it comes to vaping, there are eight taste profiles, when choosing the flavour you want to vape day in and day out.

Do You Have A Sweet Tooth? Breaking Down Sweet Vaping E-Liquid

Sweet flavours are great for users who typically have a sweet tooth in everyday life. These juices are formulated to mimic the experience of your favourite mouth-watering treat, whether dessert-inspired, candy-like or fruit.

Dessert Flavours

Dessert flavours are ideal for users who want to find a flavour which imitates their favourite dessert. If you want to find an all-day flavour, typically dessert flavours won't be your best option due to how cloying they can become over time. Nonetheless, a treat now and then can’t do much harm right?

Benefits

  • Offers users with a sweet tooth a calorie-free way to indulge in their favourite treats.

  • Complex, layered profiles, often combining multiple flavourings i.e. salted caramel cheesecake or strawberries with cream.

  • Delivers a luxurious experience, great for a special occasion or an evening wind down.

  • Have a nostalgic appeal, reminding vapers of their childhood treats.

  • Exceptional when vaped using High VG E-Liquids to provide an even more intense experience with rich flavour and silky clouds.

 

Top Picks from Our Customers: 

Vanilla Custard Nic Salt E-Liquid 
by Doozy
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Strawberry and Cream 100ml Shortfill
E-Liquid by Seriously Donuts
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Raspberry Scone Shortfill E-Liquid
by Donut King Cake
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Candy/Sweet Flavours

Candy/sweet flavours are a great all-day and all-year rounder. Just like some people can get through their favourite pack quickly, sweet candy-flavoured vape juice is no different. I’ve had 50ml juices that seem to drain in no time, being a sweet lover myself.

Benefits

  • Great for beginners as they are familiar, well loved flavours making the switch over easier than ever.

  • Satisfies sweet cravings, guilt-free.

  • Wide variety of options to choose from.

  • It works well in nicotine salts as it maintains the flavour while providing extra smoothness.

  • Memorable flavours that will transport you back to the aisle of pick and mix.

 

Top Picks from Our Customers: 

Blueberry Sour Raspberry Nic Salt
E-Liquid by Elux Legend
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Bubblegum Millions E-Liquid 
by IVG
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Fizzy Lemon Nic Salt E-Liquid
by Doozy
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Fruit/Citrus Flavours

Fruit flavours are another very popular category which our consumers love, maybe even the most popular. Fruit flavours are fantastic come rain or shine, they tend to be profiles that can be vaped all day long. These are my personal go-to flavours as they're familiar and easy to enjoy.

Benefits

  • Great for all-day vaping, not too intense on the palate.

  • Multiple options to choose ensuring the experience is always versatile.

  • Tend to be uplifting and/or refreshing, great for summer and winter months.

  • Less chance of vapers tongue, unlikely to become fatigued from a single flavour.

  • Perfect for beginners and seasoned vapers.

 

Top Picks from Our Customers: 

Strawberry Cherry Raspberry Nic
Salt E-Liquid
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Pineapple Mango Orange Nic Salt
E-Liquid by Elf Bar ELFLIQ
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Lemon and Lime Nic Salt E-Liquid by 
Bar Juice 5000
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Beverage Flavours

There are many beverage flavours on the market that our consumers adore. Coffee flavours are great for vapers who are looking for something a bit more savoury, they are often paired with nut flavours and if you like tobaccos, a coffee flavour is a good option your feeling curious about what else is out there. Coffee-flavoured e-liquids are typically imitations of milk-based coffees i.e. macchiatos and lattes, providing users with a moreish and satisfying experience. Soda flavoured e-liquids offer a sweet and effervescent experience with familiar flavours such as cola, lemonade, pink lemonade and energy drinks. Soda flavoured e-liquids tend to blend sweet and citrus notes that are more refreshing and uplifting on the palate.

Benefits

  • Beverage inspired e-liquids are great for users who enjoy familar experiences, makes the switchover a lot easier for beginners.

  • Users can enjoy a guilt-free vape without the worry of the extra calories.

  • Versatile and can be blended with dessert flavouring and sweet flavours.

  • Vapour clouds deliver familiar scents, less disruptive in social settings.

 

Top Picks from Our Customers: 

Berry Bull Nic Salt E-Liquid
by Nasty Liq
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Cherry Cola Nic Salt E-Liquid 
by Bard
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Caramel Frappe Double Brew
Bar Series 100ml (55/45) by Ohm Brew
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Tobacco Flavours

Tobacco flavours are a great option for users just starting as they deliver an experience akin to cigarettes. Some users even after the switch over may stick to tobacco-flavoured e-liquid due to its subtleness and familiarity. Tobacco e-liquid comes in many different varieties and blends from vanilla tobacco to caramel tobacco and even menthol.

Benefits

  • Ideal for smokers making the transition over to vaping.

  • Great for anyone not interested in sweet flavours.

  • Often combined with other flavour notes, whether that be menthol or nuts/fruit.

  • Less chance of flavour fatigue due to the simple flavour notes.

 

Top Picks from Our Customers: 

Straight Tobacco E-Liquid
by VS Fifty Fifty
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Snoow Tobacco Nic Salt E-Liquid
by Elf Bar ELFLIQ
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Cherry Tobacco 80ml Shortfill E-Liquid
by No Frills Tobak
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Mint & Menthol Blends

Mint & menthol flavours are an ideal option for vapers who are looking for flavours that imitate the distant memory of menthol cigarettes. Mint and menthols are a great palate cleanser and have a flavour profile that you won't get sick of - any time soon. Mint and menthol come in a wide variety of different blends and varieties - ice, peppermint, menthol, spearmint, heisenberg and mint. Mint and menthol/ice are also sometimes combined with a wide array of other flavour groups i.e. fruit and tobacco.

Benefits

  • Works as both a palate cleanser as well as nicotine satisfaction.

  • Delivers a soothing sensation that works at soothing the throat.

  • Easy flavour to transition over, especially for those who smoked menthol cigarettes before.

  • Helps alleviate vapers tongue, and refreshes and revitalises a tired palate.

  • Can be added to a wide range of flavour groups.

 

Top Picks from Our Customers: 

Ice Menthol E-Liquid 
by VS Fifty Fifty
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Triple Mint Hybrid Salt E-Liquid 
by Riot Squad
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Spearmint Menthol Nic Salt E-Liquid
by Dinner Lady
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Nuts & Spices

Nut and spiced e-liquids appeal massively to a more mature palate with often complex, layered profiles. These types of e-liquids come in many different tastes: almond, nuts, aniseed, peanut butter, cinnamon, vanilla, coconut and hazelnut are what we stock and boy oh boy do our customers love them!

Benefits

  • Complex, layered profiles that create a satisfying and fulfilling experience.

  • Balanced flavours decrease the chance of vapers tongue.

  • Deliver a smooth and warm experience.

  • Great for ex-smokers as they mimic the intensity of traditional tobacco products.

  • Unique experience catered to a more mature taste preference.

 

Top Picks from Our Customers: 

Castle Long 100ml Shortfill (50/50)
E-Liquid by Five Pawns
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Peanut Butter Banana Nic Salt
E-Liquid by Pod Salt
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Black Jack Nic Salt E-Liquid
by Vampire Vape
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Beginner’s Guide to Choosing the Right Flavour

A picture of a woman holding two pink donuts.

Step 1 - Reflect on Your Taste Preferences

Think about your everyday preferences. Consider what flavours and tastes you typically like on an everyday basis. Are you normally a savoury person over the more sweeter indulgences in life, if so a savoury vape juice may be suited more to your preferences.

A picture of strawberries.

Step 2 - Start with Simple Flavours of E-Liquid

We would suggest that if you are new to vaping it may be best to start with flavours of e-liquid that are more plain in taste profile. Simple flavours with one flavour note like strawberry, blueberry or apple make the switchover an easier process. Tobacco e-liquids are also a great go-to for users who want the closest experience possible without the nasties.

A picture of a nicotine formula.

Step 3 - Consider Nicotine Strength

The type and strength of nicotine you use may impact the flavour. Consider how much nicotine you need first.

  • Freebase nicotine impairs vape juice flavour at higher strength and is better for lower strength requirements.

  • Nic salts can be vaped at max strength (20mg/ml) with no negative impact on flavour hit.
A picture of a pod kit.

Step 4 - Consider Your Device

The device that you have can also impact the flavour of your desired e-liquid. For example, MTL kits/pod systems are great when paired with fruit, mint and tobacco e-liquids. Whereas sub-ohm kits work especially well with more complex flavours i.e. desserts.

A photo of text that says 'Everyday'.

Step 5 - Think About All-Day Use

If you are looking for an all-day flavour that you won't get sick of, it is advisable to opt for a light and/or refreshing flavour i.e. fruit or mint that isn't complex. However, if there is a flavour that sounds great i.e. lemon butter cookie it may be best to reserve these types of flavours as occasional treats.

What Vape Juice Brands Have the Best Flavour?

This is a subjective answer, however, we have compiled five of the most popular and highly recommended e-liquid brands that our customers love.

A picture of Doozy's logo.

Doozy is a brand that was founded in the United Kingdom in 2015. Doozy crafts high-quality e-liquids that provide exceptional flavour and a perfect overall balanced blend from fruit to dessert and even tobacco and ice flavours. Doozy’s dedicated attention to detail in branding and packaging set them apart from the competition by far.

Doozy offers three different formulas for their e-liquids, ensuring accessibility for all. Here are some examples.

 

A pcture of a Vampire Vape Logo

Vampire Vape is another UK homegrown champion when it comes to the vaping game. They are largely known for their iconic flavour profiles that linger on your taste buds. Vampire Vape has created a substantial place in the market with its signature blends - Heisenberg & Pinkman, to name a few. A lot of their best-selling e-liquids include a cooling effect (Heisbenberg) or a candied finish (Pinkman). They also offer tobacco and standard menthol flavours for the more traditional vaper. They are available in nic salts, 50/50 & also High VG Shortfills. Here are some examples of some of their best-selling liquids:

 

 

A picture of the dinner lady logo.

Dinner Lady is one of the most renowned e-liquid brands around the world, who are known for their popular flavours “Lemon Tart & Strawberry Custard”. As a brand they understand the customer's needs are at the heart of creating e-liquid, they often carry out customer surveys and research to ensure the flavours they manufacture are what the people want. Using the highest quality ingredients and pharmaceutical-grade nicotine, Dinner Lady doesn’t skimp when it comes to ensuring the brand's high standards. With fruit, dessert, tobacco and ice flavours to choose from in nic salts, 50/50 or high vg, Dinner Lady appeals to all vapers:

 

A picture of the Bar Juice 5000 logo.

Bar Juice 5000 is crafted right here in the UK, ensuring all liquids are TPD stamped and that the ingredients are of the highest quality. This brand specialises specifically in nicotine salt e-liquids, which are suitable for MTL users/beginners. With 41 flavour profiles, this brand is always trying its best to cater for all taste preferences. They have also now released a 15mg nicotine strength catering to users who want to wean themselves down in their nicotine intake. Here are some of their best sellers:

A picture of the IVG Logo.

 

IVG of course had to be included here. Again, manufactured in the UK, IVG has a vast range of e-liquid and also disposables. They are known for their accurate and flavour-packed juices, whether that's their nic salt line, High VG liquids or 50-50 liquids, the strong flavour remains as prominent. They also have a vast amount of vape juices that cater to ALL preferences, fruit, ice/methol, dessert and tobacco. Selling in over 100 countries, IVG is a global leader in the vaping world. Here are some of our best picks:

FAQs

Are there vape juices with no nicotine?

Yes, some e-liquids do not contain nicotine. Typically 10ml bottles will be premixed with nicotine, however, there are some ranges on the market that now offer 10ml nicotine-free juices. 50mls and 100mls will always be nicotine-free on the other hand due to TPD requirements. You will need to add nicotine into your larger bottles, nicotine shots are a free addition when purchasing any shortfill from us.

How can I test vape juice flavours before buying?

Vape juice can be tested in many different ways. You can opt to visit our store and sample our flavours. Alternatively, you can read reviews online via our website or blog for a detailed, honest review of the product of interest.

How do PG/VG ratios affect vape juice flavour?

The PG/VG ratio does have a significant impact on the taste and flavour of your E-Liquid. High PG E-Liquids or 50-50 E-liquids typically deliver minimal vapour and great flavour because PG is the component which carries the flavour. On the other hand, High VG E-Liquids deliver a slightly more muted flavour profile due to the lower PG however, as they are vaped typically through sub-ohm devices and at high power, the thick vaper clouds mrry much more volume and flavour, which makes up for the liquid's low PG.

Are there discounts or bundles for vape juice purchases?

Once you've zeroed in on the flavours you want to try, buying in bulk is the smart way to shop as it can save you over 15%. We offer many discounts on the E-Liquids that we sell.

Summary

Selecting the correct e-liquid flavour is down to knowing your likes and dislikes, choosing a flavour that compliments your device, and essentially foreseeing the future but leaving a gap for awarding your tastebuds from time to time. With so many different flavours and sub-categories to choose from, knowing the benefits of each should help minimise the time spent in wonder.

For those still not sure where they should start, why not browse our collection here at Vape Superstore, we sell over 4,500 different e-liquids. There isn’t a doubt in our mind that you will close your browser without a single liquid purchased. Could you do with some more help? no worries. We also have a helpful and patient customer services team to assist you with any more queries you may have. Contact us here.

www.vapesuperstore.co.uk contains general information about vaping and vapour products. The information provided is not medical advice, and should not be relied upon unless explicity cited. We do not make any warranties surrounding the health benefits, reliability and accuracy of written copy across all pages on our website, including blog content and content posted on social media.

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