Nicotine Strength Guide: Finding Your Level
Choosing the right nicotine strength is key to getting the best experience from your pouches. Nicotine strength is measured either in milligrams per pouch (mg/pouch) or per gram (mg/g), with most UK products displaying mg per pouch for clarity. Unlike e-liquids, which show nicotine per millilitre, pouch strength refers to the total amount of nicotine contained in each individual pouch.
If you’re switching from smoking, your ideal pouch strength depends on how much you used to smoke. Light smokers (1–10 cigarettes per day) should start around 6–8mg, moderate smokers (10–20 daily) around 10–12mg, and heavy smokers (20+ daily) between 14–20mg.
Vapers can use a similar comparison, those who vape 3–6mg e-liquids might prefer 6–8mg pouches, while users of 10–12mg nic salts often find 10–12mg pouches satisfying. Keep in mind that nicotine pouches release nicotine more slowly and steadily compared to vaping, which delivers quicker peaks.
Popular Nicotine Pouch Flavours
Nicotine pouches come in a wide range of flavours. Here are the most popular categories:
Mint & Menthol flavours like ZYN Cool Mint, Nordic Spirit Mint, and VELO Freeze remain bestsellers for their clean, refreshing feel. Spearmint options offer a sweeter, gentler taste, while icy varieties such as VELO Freeze Max and Nordic Spirit Frosty Mint deliver an intense cooling hit for experienced users.
Fruit are a great choice if you prefer something sweet or zesty. Citrus blends like ZYN Citrus and VELO Citrus are bright and refreshing, berry mixes such as VELO Berry Frost and Nordic Spirit Frosty Berry offer a juicy sweetness, and tropical options like VELO Tropic Breeze bring hints of mango, pineapple, and passion fruit.
For something richer, coffee and dessert flavours such as Zyn Coffee, and Pablo Mocca provide a smooth, indulgent taste, perfect for mornings or after meals.