IVG Brand Overview: Vape Products, Flavours & More
By: Nicole AkpataIVG is a well established UK-based vaping brand known it's large selection of award-winning flavours, reliable prefilled vape products, and a wide range of options for both new and experienced vapers. Since launching in 2016, it has grown globally by focusing on quality, compliance, and helping smokers transition through easy-to-use devices and consistent vape juice quality.
Table of contents
I Vape Great (IVG) was founded in 2016 in Preston, UK, with the ambition to become the world's leading vaping brand. To be known for excellence, innovation and trust was their original goal starting, and they sure have lived up to that.
Their mission is to help smokers make the switchover by providing users with the best in flavour, quality and state-of-the-art products. Over the years, IVG has evolved largely and consistently. In 2016, they launched their brand with their first-ever flavour, Summer Blaze. 2017-2018, the brand not only led the UK vaping market but also started expansion into the European market, scaling across sixty countries. By 2019, IVG was now globally established, reaching over 100 countries with a record amount of 50 million bottles sold.
In 2020, IVG were now recognised as a well-renowned global vaping brand, winning awards such as “Game Changer of the Year” and “Best UK Brand”. Innovation soon followed in 2021 when they launched the “IVG Bar”, which led to even more growth alongside the reinforcement of their leadership as a homegrown UK brand.
2022-2023, the brand cemented itself even more with viral campaigns and a prominent influencer event, which saw the brand soar even further. In the same time period, they released the UK’s first big-puff disposable bar, the IVG 2400 4-in-1. From 2025 - now, post-disposable ban, IVG continue to stay compliant and competitive with the release of several reusable prefilled pod kit options.
Why IVG Is One of the UK’s Most Popular Vape Brands
There is no surprise that IVG is one of the leading brands within the UK, but also globally; their flavour production and quality of products are simply astonishing. Not only that, but IVG also boasts a wide range of different products for vapers; Shortfills, 50/50 E-Liquids, Nicotine Salts, a wide range of vape kits, to name a few.
Let’s break down exactly why the brand is so championed amongst consumers:
1. Award-Winning Choice of Flavours
-
Riberry Lemonade - Runner-up at the 2021 Ecigclick Awards (Best Beverage)
-
Vanilla Biscuit - Runner-up for the 2021 Ecigclick Awards (Best Dessert Flavour)
-
Wide Choice of Flavours - 68+ profiles across fruit, dessert, candy, menthol & drinks.
-
Consistency & Quality - Vapers can count on IVG flavours to be consistent in taste & quality provided. All products are made in the UK + registered with the MHRA and are TPD compliant.
2. A Wide Range Of Vape Products
-
Big Puff Prefilled Pod Kits - IVG sell a wide and growing range of prefilled pod kits meeting the market's demand; IVG Pro 12 (0mg,10mg + 20mg), IVG Savr, IVG 2400, IVG Air 4-in-1, IVG Smart Max (20mg + 10mg), XL 35 and the Reload Mini, to name a few. Customers love their closed-pod kits because not only are they filled with IVG’s award-winning flavours, they also boast large puff counts.
-
Prefilled Pods - They also, of course, sell all their closed-pod kits’ compatible pods and refills, which come in a variety of strengths (depending on the model).
-
Nicotine Salts - IVG also have available their own line of nicotine salts, IVG Intense, which are great for users who want the same great flavours but in a refillable format. They come in both 10mg and 20mg in 10ml bottles.
-
IVG 50-50 E-Liquid - For MTL vapers who are looking for a vaping experience akin to smoking cigarettes (a throat kick), this range is perfect due to its 50/50 PG/VG blend. Available in 3mg, 6mg and 12mg in 10ml bottles.
3. Safety, Compliance, and Reliability
-
Compliant with TPD - IVG products, which are sold in the UK, are all compliant with current regulations regarding vaping, which help ensure customers are only supplied with safe and legal products.
-
Strict Quality Control - The brand carries out thorough checks on its products to ensure their devices work reliably, with a strong emphasis on preventing leakage.
-
Safety Focus - IVG does not use harmful ingredients such as diacetyl. All products sold by IVG are also child-resistant and tamper-evident.
IVG Product Range Explained
As mentioned above, IVG stocks a wide array of prefilled pod kits that deliver a huge slection of rich flavours for minimal effort.
IVG Prefilled Pod Kits
Although IVG originally started as strictly an E-Liquid brand, they have expanded into also crafting IVG vapes. Closed-pod kits have become more and more popular ever since the disposable ban took place on June 1st 2025.
Let's take a look at their range:
- IVG Pro 12 Prefilled Pod Vape Kit - Ideal for users who are looking for a simplistic MTL closed-pod kit with a high-capacity battery (1000mAh).
- IVG SAVR Starter Kit - A straightforward option for those looking for an easy transition into vaping.
- IVG 2400 Prefilled Pod Kit - Great for users making the switch over, its 4-in-1 system allows for full versatility.
- IVG Air 4-in-1 Pod Kit - Crafted for users who crave flavour choice in a compact and portable set-up. Its rotating flavour options are all inspired by the late disposable flavours.
- IVG Smart Max Prefilled Pod Kit - For vapers who are looking for longevity and for newbies and MTL vapers who desire a no-fuss device.
- IVG XL35 Prefilled Pod Kit - Aimed at regular to heavy vapers who are looking for a long-lasting pod kit with minimal upkeep.
- IVG Reload Mini Prefilled Pod Kit - Vapers who want a lightweight and portable closed-pod kit without the worry of being weighed down when out and about.
IVG Prefilled Pods and Refills
IVG also sells a wide range of prefilled pods, which are compatible with the specific model of kit. The model of the paired kit is typically listed within the pod's name and/or stated on the product page to prevent confusion.
Most of the prefilled pod + refills by IVG are filled with 20mg of nicotine salt, which is a great starting point for anyone making the switchover from cigarettes. Nicotine Salts are smooth and satisfy nicotine cravings almost instantly. There are, however, two ranges which have different nicotine strengths available - the Pro 12 & Smart Max. For users with different nicotine habits, this opens up the option for them.
Here’s how nicotine options vary across the IVG pod ranges:
-
IVG Air Pro Pods - 20mg
-
Pro 12 Prefilled Pod + Refill - 0mg, 10mg and 20mg
-
IVG 2400 Reload Replacement Pods - 20mg
-
Smart Max Prefilled Pod + Refill by IVG - 10mg and 20mg
-
XL35 Prefilled Pod + Refills by IVG - 20mg
-
SAVR Prefilled Pod + Refill by IVG - 20mg
For convenience and ease of use, all IVG prefilled pods are prefilled and easy to swap out and replace when the e-liquid runs out. Flavour is consistent from the first to the last puff.
IVG Nicotine Salts
IVG Nicotine Salts range delivers IVG’s great flavour range in a refillable vape juice form, which is designed with the MTL vaper in mind.
Key Features
-
Nicotine salt formulation
-
PG/VG 50/50
-
Sold in 10ml bottles
-
To be paired with MTL vaping kits
-
10mg or 20mg
Vaping Experience
-
Throat hit is smooth, practically non-existent
-
Nicotine is absorbed faster, satisfying cravings quickly
-
Flavour is consistent even at low power settings
-
Great for vaping in stealth mode
Nicotine Strength Options
-
Available in 10mg and 20mg
-
Meets customers where they are on their journey
Who IVG Nic Salts Are Best For
-
Users of refillable pod kits
-
MTL vapers who want smooth nicotine delivery
-
Flavour chasers
-
Those looking for a more economical option vs. prefilled pod kits
IVG 50/50 E-Liquids
IVG 50/50 E-Liquids are perfect for vapers who crave an experience akin to smoking cigarettes, think minimal vapour and an intense throat hit.
Key Features
-
Freebase nicotine
-
PG/VG 50/50
-
Available in 10ml bottles
-
Compatible with MTL vaping devices
-
Choose between 3mg (low), 6mg (medium) or 12mg (high)
Vaping Experience
-
Intense throat hit, which is amplified by the strength of the nicotine chosen
-
Greater flavour and vapour production
-
Nicotine is absorbed more slowly than salts
Nicotine Strength Options
- Available in 3mg, 5mg or 12mg
Who IVG 50/50 E-Liquids Are Best For
-
Beginner/experienced vapers who are using an MTL starter kit
-
Vapers who are looking for a balance of intense flavour, throat hit and minimal vapour
-
Ideal for smokers transitioning from cigarettes, as they provide the most similar experience
IVG Shortfills
IVG Shortfill vape juices are ideal for vapers using a sub-ohm device due to their High VG blend. Expect substantial amounts of vapour and flavour!
Key Features
-
Freebase nicotine formula
-
PG/VG 30/70
-
Available in 100ml bottles
-
0mg - nic shot to be added separately
Vaping Experience
-
They deliver thick clouds and immense flavour
-
Although freebase, due to the high level of VG, expect smooth hits
-
Consistent flavour from the first to the last puff
Nicotine Strength Options
-
Available only in 0mg due to TPD regulations, the nicotine shot is to be added separately
-
2 x nic shots to make 100ml with a 3mg nicotine content
Who IVG Shortfils Are Best For
-
Hobbyist/experienced vapers
-
Those who are looking for big clouds of vapour
-
Vapers who use a sub-ohm (DTL) vaping kit
Best IVG Flavours to Try
We couldn’t close off this blog without a deeper dive into what IVG are well known and loved for, their flavours. We’ve compiled a top 5 best IVG flavours list to make it easier for you. Let’s dive in.
1. Vanilla Biscuit
Vanilla Biscuit 100ml Shortfill by IVG
Vanilla Biscuit Nic Salt E-Liquid by IVG Intense Salts
This flavour combines creamy custard with moreish vanilla and a biscuit base; it’s no surprise the flavour has been awarded in previous vaping ceremonies. Available in a 10ml nicotine salt or a 100ml High VG bottle.
2. Blue Raspberry Ice
Blue Raspberry Ice 100ml Shortfill by IVG
Blue Raspberry E-Liquid by IVG
Blue Raspberry Ice IVG 2400 Reload Replacement Pods - 2 Pack
Blue Raspberry Ice SAVR Prefilled Pod + Refill by IVG
Blue Raspberry Ice Smart Max Prefilled Pod + Refill by IVG
Blue Raspberry Ice XL35 Prefilled Pod + Refills by IVG
Combining bold and sweet blue raspberries with menacing ice, this flavour is highly sought and favoured by consumers. Available in a 100ml high VG bottle, 2400 reload, SAVR, 35K, Pro 12 & Smart Max pods.
3. Strawberry Sensation
Strawberry Sensation 100ml Shortfill by IVG
Strawberry Sensation Nic Salt E-Liquid by IVG Intense Salts
Strawberry Sensation E-Liquid by IVG
Strawberry Sensation blends the natural sweetness of strawberries with candy and refreshing ice. Again, a popular flavour amongst IVG clientele, especially when it comes to the candy flavour group. Available in a 10ml nicotine salt, high VG 100ml shortfill + a 10ml freebase 50-50 e-liquid.
4. Summer Blaze
Summer Blaze 100ml Shortfill by IVG
Summer Blaze Nic Salt E-Liquid by IVG Intense Salts
Summer Blaze E-Liquid by IVG
This e-liquid merges sweet and fruity mixed berries with the tantalising serving of sparkling lemonade. When it comes to beverage flavours in the market, Summer Blaze is often cited. Available in a 10ml nicotine salt, a 10ml 50/50, as well as a 100ml High VG E-Liquid.
5. Sour Green Apple
Sour Green Apple Nic Salt E-Liquid by IVG Intense Salts
Sour Green Apple E-Liquid by IVG
This e-liquid flavour features a punchy, crisp and refreshing apple flavour throughout with a sour edge. There’s a reason this flavour is often mentioned in discussions. Available in 10ml nicotine salts or 10ml freebase nicotine e-liquid.
Conclusion
IVG has firmly established itself as one of the UK's most trusted vape brands, and it's easy to see why. From their roots as an e-liquid company to a full vaping products brand, the IVG brand continues to deliver on every front.
Whether you're drawn to their iconic IVG flavours like Vanilla Biscuit, Blue Raspberry Ice, or Summer Blaze, or you're shopping for a reliable device, there's something here for every type of vaper. Beginners will find the IVG SAVR and IVG Pro 12 prefilled pod kits an effortless entry point, while seasoned vapers can reach for the IVG 2400 or IVG XL35 for longevity and versatility.
Their liquid range is equally well-rounded. IVG nicotine salts suit refillable pod kit users who want smooth, fast-acting nicotine delivery, while IVG 50/50 e-liquids replicate the throat hit of a cigarette for those making the switch. Cloud chasers and sub-ohm users are covered too, with IVG shortfills available in 100ml bottles across their most popular profiles.
Post-disposable ban, they have expanded their lineup of IVG prefilled pod kits, that proves the brand's ability to adapt without compromising on the quality and consistency vapers have come to expect.
If you're looking for a brand that combines flavour excellence, regulatory compliance, and genuine variety, IVG vapes remain one of the strongest choices on the market today.
FAQs
What is IVG best known for?
IVG is best known for its wide range of award-winning flavours and selection of beginner-friendly prefilled pod kits.
Who are IVG products suitable for?
IVG offers options for everyone, from smokers switching to vaping to experienced users looking for more flavour variety and consistent performance.
What types of products does IVG sell?
The brand produces prefilled pod kits, replacement pods, nicotine salts, 50/50 e-liquids, and high-VG shortfills designed for different vaping styles.
Are IVG products compliant with UK regulations?
Yes. IVG products sold in the UK are TPD-compliant and follow strict quality and safety standards.
Why do vapers choose IVG?
Many users choose IVG for consistent flavour quality and variety, easy-to-use devices, and a product range that supports both beginners and long-term vapers looking for something new to try.
