The NHS advises using e-cigarettes as a tool to quit smoking, so out of the estimated 4.7 million vapers, 2.7 million are ex-smokers, which shows the decline in tobacco consumption and the positive effect vapes can have in being a deterrent.

So, with vapes on the rise, we decided to find out where the UK’s vaping hotspots are and which brands are the most popular.

We analysed the search volume of the most popular vape brands to determine where in the UK are searching the most, per 100,000 residents.

Where in the UK is searching for vapes the most?

Glasgow was found to be the UK’s vaping hotspot, with 973 vape brand searches per 100,000 residents and 2,530 average monthly searches.

This is closely followed by Norwich, with 943, and Milton Keynes with 930 searches per 100,000 residents.

Unsurprisingly, London has the highest number of vape-associated searches, with an average of 38,830 monthly searches.

Rank Area Searches No. Searches Per 100,000 Residents
1 Glasgow 2,530 973
2 Norwich 780 948
3 Milton Keynes 950 930
4 Sunderland 260 620
5 Leeds 2,330 591
6 Birmingham 5,530 562
7 Stoke-on-Trent 480 544
8 Brighton 700 542
9 London 38,830 514
10 Manchester 3,850 512
11 Nottingham 410 504
12 Belfast 1,200 437
13 Liverpool 2,860 428
14 Cardiff 670 413
15 Sheffield 2,000 394
16 Wakefield 490 366
17 Southampton 640 346
18 Plymouth 1,410 342
19 Bristol 2,430 331
20 Middlesbrough 410 304
21 Edinburgh 2,750 292
22 Doncaster 480 287
23 Swansea 710 260
24 Bournemouth 890 241
25 Aberdeen 680 236
26 Newcastle 1,790 155
27 Coventry 1,230 150
28 Salford 690 129
29 Bradford 720 78
30 Leicester 790 56

Where in the UK is searching for vapes the least?

Leicester is searching for vapes the least with just 56 searches per 100,000 residents, followed by Bradford and Salford with 78 and 129 searches respectively.

However, Sunderland was found to have 260 overall average monthly searches, the least in the UK.

What are the UK’s most popular vape brands?

We then analysed the top vape brands, finding that Elfbar was the most popular brand, with almost 50,000 average monthly searches.

Smok was found to be the second most popular vape brand, followed by Vaporesso, both known for their vape kits.

Rank Vape Brand UK Average Monthly Searches
1 Elfbar 49,600
2 Smok 49,500
3 Vaporesso 49,500
4 Lost Mary 27,100
5 Crystal Bar 14,800
6 Dinner Lady 9,900
7 Geek Bar 9,900
8 VooPoo 8,100
9 OXVA 6,600
10 Ploom 4,400
11 SKE 2,900
12 Uwell 1,300
13 Juul bar 70

Which UK cities are searching for Elfbars the most?

In terms of search volumes, the disposable vape Elfbar is the most popular brand in the UK. But some cities are searching for the brand more than others.

The data shows that Elfbar is the most popular in Manchester, with 182 searches per 100,000 residents, closely followed by Newcastle, then Salford with 166 and 151 searches, respectively.

Rank Area “Elfbar” Searches Per 100,000 Residents
1 Manchester 182
2 Newcastle 166
3 Salford 151
4 Bournemouth 128
5 Edinburgh 127
6 London 107
7 Birmingham 102
8 Brighton 101
9 Plymouth 100
10 Glasgow 100

What are the UK’s most popular sustainable vape options?

Under the Labour government, disposable vapes are set to be banned by June 2025. We expect vapers to lean more on sustainable options like refillable vape kits, e-liquids or investing in a vape tank.

Other than disposable vapes, our research found that Smok, Vaporesso, and VooPoo are the most popular, sustainable vape brands, all being a vape kit or using e-liquids.

Not only are these kinds of vapes going to become the new norm post-June 2025, but they also are more sustainable, and convenient and come at a much lower cost than disposables.

Methodology
 

Internal and external sources were used to list the most popular vape brands.

Google Keyword Planner was then used to identify the average monthly search volume of the top vape brands in the UK’s biggest cities, which was then combined to find the overall UK average monthly searches.

World Population Review was used to identify the population size of each UK city and therefore find the number of searches per 100,000 people.

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