Yes. Most e-liquids have a 12–24 month shelf life when stored correctly. Check the bottle’s expiry date. A change in taste, unusual smell, or separation that doesn’t resolve with shaking can indicate it’s time to replace.

E-Liquid

Q: Can I mix different e-liquid flavours together?

Yes. Many vapers mix flavours to create blends. Try to keep VG/PG ratios and nicotine strengths similar to avoid affecting flavour, throat hit, or performance. Popular pairs include strawberry with cream, or tobacco with caramel.

Q: What’s the difference between 10ml bottles and shortfills?

10ml bottles are pre-mixed (up to 20mg nicotine) and ready to vape, ideal for MTL and pod kits. Shortfills are larger bottles (e.g., 50ml or 100ml) with no nicotine, leaving space for nic shots, typically for sub-ohm devices. Shortfills usually offer a lower cost per ml.

Q: Are nicotine salts stronger than regular e-liquid?

Nic salts aren’t stronger by number, but they absorb faster and feel more satisfying at lower mg than freebase. They also deliver a smoother throat hit, which many ex-smokers prefer.

Q: How do you store e-liquids?

Store in a cool, dark place away from heat and direct sunlight. Keep bottles sealed and out of reach of children and pets. Some users refrigerate for long-term storage.

Shop our range of premium e-liquids. Discover more than 2,000 vape juice flavours from the best UK and international brands, including Bar Juice 5000, ELFLIQ, Vampire Vape, IVG and many more. Choose nic salts for smooth satisfaction, 50/50 liquids for starter kits, or high VG blends for big clouds with sub-ohm devices. Enjoy free tracked next day delivery when you spend £20 or more.

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Finding the Perfect E-Liquid for Your Vaping Style

With so many vape liquids to choose from, finding the right one can feel overwhelming. Nicotine salts or freebase? 50/50 or high VG? The good news is that once you understand the basics, choosing the right e-liquid is straightforward.

The key is matching your e-liquid to your device and vaping style. Using the wrong thickness can lead to dry hits or burnt coils, while the right e-liquid will feel smooth, consistent, and satisfying. Choosing a flavour is the final piece, and one of the most exciting parts.

Below, we cover what e-liquids are made of, how VG/PG ratios work, the main formats available, and how to choose the right nicotine strength and flavour for your setup.

What is E-Liquid?

E-liquids, often referred to as vape juice, are the refillable liquids used in vape kits and pod devices. When heated by the coil, the liquid is turned into vapour and inhaled.

Ingredients in E-Liquids

Every e-liquid is made from a small number of core ingredients, each with a clear role in how your vape performs:

Propylene glycol (PG)

A thin liquid that carries flavour well and provides a more noticeable throat hit, similar to smoking.
Vegetable glycerine (VG)

A thicker, slightly sweet liquid that produces denser vapour and a smoother inhale.
Food-grade flavouring

Concentrates used to create flavour profiles ranging from tobacco and menthol to fruit, desserts, and candy.
Nicotine (optional)

Available in strengths from 0mg up to 20mg, using either freebase nicotine or nicotine salts.
Distilled Water

Used in small amounts in some blends to slightly thin the liquid.

Important: Nicotine is an addictive substance. E-liquids containing nicotine are intended for adult smokers and existing vapers only.

How to Choose the Right VG/PG Ratio

The PG/VG ratio is the proportion of Propylene Glycol (PG) and Vegetable Glycerin (VG) in the bottle. The VG/PG ratio affects vapour production, flavour intensity, and which devices a vape liquid works best with. The ratio also plays a key role in determining flavour intensity and vapour production, with different blends offering varying levels of taste potency and cloud density.

When browsing e-liquids online, you’ll see ratios mentioned like 50PG/50VG or 70VG/30PG.

Vaping styles and which e-liquid to use

Different vape kits are designed for different inhale styles, and choosing the right liquid for your vape kit makes all the difference.

Mouth to lung (MTL):

Uses thinner e-liquids and higher nicotine strengths. Best paired with 50/50 e-liquids or nicotine salts in pod kits and starter devices with higher-resistance coils.

Restricted direct lung (RDL):

A middle ground that can handle either 50/50 or some higher VG liquids, offering more vapour with a slightly tighter draw.

Direct lung (DL or sub-ohm):

Designed for thicker high VG e-liquids in lower nicotine strengths (typically 3mg or 6mg), producing warm vapour and larger clouds.

If you are ever unsure, check the coil resistance and follow the guidance on this page. Pair MTL kits with thinner 50/50 or nic salts, and use high VG shortfills with sub-ohm devices.

Shop by E-Liquid Type

Find the right format for your device and vaping style:

50/50 E-Liquids (Balanced PG/VG)

Classic throat hit
Higher nicotine options
Ideal for starter kits

Thinner liquid for lower-powered MTL kits like pod kits and starter vape kits. Works best with plus-ohm coils (1.0Ω or higher), gives a familiar throat hit, and is usually available up to around 18mg in 10ml bottles.

Recommended for: new vapers who want a cigarette-style inhale and a noticeable throat hit.

Browse 50/50 e-liquids →

High VG E-Liquids (70VG/30PG)

Big vapour / warm inhale
Low nicotine (3mg / 6mg)
Made for direct-to-lung vaping

Thicker, smoother liquid for sub-ohm tanks and higher powered vape kits. Produces warmer vapour, more vapour production and a direct-lung style inhale. Usually 3mg or 6mg nicotine because these kits deliver more vapour per puff.

Recommended for: experienced vapers using sub-ohm vape kits who want who want visible vapour and plenty of flavour.

Browse high VG e-liquids →

Nicotine Salts (Nic Salts)

Example Nic salt Box and e-liquid bottle

Smooth high-strength nicotine
Fast craving relief
Best for MTL kits

Smooth, fast-absorbing nicotine that still feels comfortable at higher strengths, delivering a satisfying vaping experience. Commonly sold in 10mg or 20mg 10ml bottles. Ideal for pod kits and other low-wattage MTL vape kits, especially if you’ve just switched from cigarettes or disposables.

Recommended for: recent smokers and disposable users who need a stronger hit without harshness.

Shop nicotine salt e-liquids →

Best Value

Shortfills (Nicotine-Free)

High VG and High PG Options
Nicotine-Free (Nic Shot Ready)
Lower Cost per ML of Liquid

Larger bottles of nicotine-free vape juice (usually 50ml or 100ml) that are only partially filled, leaving space for a nicotine shot (or two). Most are high VG and made for sub-ohm vape kits, though we also stock some 50/50 shortfills for more versatile use. Great value because you’re buying more liquid per bottle.

Recommended for: sub-ohm vapers who want bigger bottles, lots of flavour and minimal nicotine content, and those looking for the best value e-liquid.

Browse shortfill e-liquids →

Bar Salts (Disposable Style Flavour)

Disposable-style flavours
Salt-based Nicotine
Best for pod vapes / MTL

Nic salt e-liquids blended to taste like popular disposable-style flavours. These e-liquids are designed to replicate the disposable vape experience, offering the same flavour intensity and satisfaction as disposable vapes. Sold in 10ml bottles for use in refillable pod kits, so you get that same style of flavour without buying single-use disposables.

Recommended for: people who want ‘disposable-style’ flavour in a pod vape at a lower running cost.

Shop bar salt e-liquids →

Hybrid Nicotine (Freebase & Salt Mix)

Blend of salt + freebase
Smooth but still a ‘hit’
Use with pod kits / MTL

Hybrid nicotine combines freebase nicotine and nic salt in one bottle. You get a quicker, satisfying throat hit like a nic salt, but with a slightly more noticeable throat hit so it doesn’t feel too smooth or flat. Usually sold in 10ml bottles in mid-to-high strengths.

Recommended for: vapers who find pure nic salts a bit too soft, but still want fast craving relief.

Shop hybrid nicotine e-liquids →

Most Popular E-Liquid Type for Beginners

Most new vapers switching from disposables start with bar salt ranges such as Bar Juice 5000, ELFLIQ or MaryLiq, because the flavours feel familiar. If you want a more classic cigarette style inhale, 50/50 liquids from brands like Vampire Vape and Riot are a common first pick in MTL vaping devices. Sub-ohm users often choose shortfills from brands like Nasty or Dinner Lady in 3mg or 6mg.

Nic-salts were a game changer when I was trying to quit smoking. They feel smooth, have the best flavour and satisfy my cravings quickly. If you’re unsure what nicotine strength to use, start high and get off cigarettes first, then you can start to work your way down if you wish. I started on 20mg salts and I'm now on 5mg.

David Phillips — Lead Content Writer at Vape Superstore

Choosing the Right Nicotine Type and Strength

Choosing the right nicotine type and strength will have a big impact on how satisfied you feel and how easily you can move away from smoking.

The Two Types of Nicotine

Nicotine found within the vape liquid is available in two forms; freebase and salt-based.

Freebase Nicotine:

Conventional (freebase) is what you would typically find in classic e-liquids. Freebase nicotine provides a stronger throat hit and is favoured in lower nicotine strengths.

Freebase nicotine e-liquids tend to suit vapers who specifically want the classic, harsher throat sensation that feels closer to a cigarette.

Salt-Based:

Nicotine salt e-liquids contain nicotine combined with organic acids, such as benzoic acid. This lowers the pH of the liquid, which makes the vape smoother and allows you to comfortably use higher strengths.

Nic salts often work well for new vapers and heavier smokers who need higher nicotine content delivered more comfortably in their vape kit.

Freebase vs Salt-Based: Comparison

Factor	Nicotine Salts	Freebase Nicotine (50:50)
Absorption Speed	Fast (similar to cigarettes)	Slower
Throat Hit	Smooth at high strengths	Harsh at 12mg+
Available Strengths	5mg, 10mg, 20mg	3mg, 6mg, 12mg, 18mg
Best For	Heavy ex-smokers, quick satisfaction	Gradual nicotine reduction, longer sessions
Cloud Production	Low to Moderate	Variable (can be high)

Choosing the Right Strength

The right strength depends on your previous smoking habit and the kit you use. Higher strengths suit heavier smokers and recent switchers. Lower strengths suit lighter smokers or people using higher powered kits.

MTL Kits (Pods, Pens, Starter Kits):

Low (1-5 cigarettes/day): 5mg Nic Salts or 3mg Freebase
Medium (6-14 cigarettes/day): 10mg Nic Salts or 6mg Freebase
High (15 cigarettes/day): 20mg Nic Salts or 12mg Freebase
Very High (20 or more cigarettes/day): 18mg Freebase

Sub-Ohm Vape Kits

Typically low nicotine (3mg), but 6mg can suit those needing more.

Sub-ohm devices produce a lot more vapour per puff, so even a low number like 3mg can feel quite strong. Going above 6mg in a powerful sub-ohm kit is often uncomfortable for most people.

If you are new to vaping, it is usually better to start slightly higher than too low so your cravings are covered, then step down over time.

Can’t decide on a vape juice flavour? Think about what you like to eat and drink. If you love sweet coffees or colas, try dessert or soda notes. Like citrus? Go for lemon, lime or mixed berry. If you smoked menthols, start with tobacco menthol or straight menthol. My current go-to flavour is Strawberry Cherry Raspberry.

Nicole Akpata — Content & Marketing Executive at Vape Superstore

Shop by Flavour

Once you know your type and strength, flavour is where you can really personalise your vape. Our online vape shop offers over 2,000 vape juice options across tobacco, menthol, fruit, dessert and candy flavours, so you will be able to find something that suits your taste:

Tobacco

Rich, earthy, and often nutty blends designed to mimic traditional cigarette taste.

Best for: People making the direct switch who want the most familiar experience.

Browse Tobacco e-liquids

Menthol / Mint

Fresh, cooling, or icy sensations. Includes simple mint blends and icy fruits like watermelon ice and grape ice.

Best for: palate cleansing and simple, low-maintenance vaping.

Browse Menthol e-liquids

Fruits

Simple single-note fruits (Apple, Strawberry) or complex blends (Tropical Medleys). Customer favourites include Blue Razz Lemonade, Lemon & Lime and Strawberry & Kiwi.

Best for: a fresh, satisfying all-day option.

Browse Fruity e-liquids

Sweet / Candy

Sweet, intense, sugary flavours (e.g., Blue Raspberry, Cherry Cola, Gummy Candy).

Best for: occasional use due to intense sweetness.

Browse Candy e-liquids

Desserts

Rich, complex blends (Custard, Doughnut, Cheesecake, Vanilla).

Best for: when you crave a sweet, comforting, warm flavour.

Browse Dessert e-liquids

If you enjoy variety, you can also browse our A-Z Vape Juice Flavour List to explore everything in one place.

Flavour intensity & coil life

Sweeter flavours such as desserts, candy blends and some disposable-style bar salts can wear coils faster due to their flavouring profile. Fruit and menthol flavours are generally lighter on coils. This is normal and simply part of choosing between maximum flavour intensity and coil longevity.

Ten years in, I can say nic salts changed everything for me. Shortfills in a sub-ohm kit never fully hit the spot, but a 20mg salt with a pod kit helped me quit for good. I’m now at 5mg, and my go-to flavour is Strawberry & Cream. I’ve never liked icy vapes, so I steer clear of bar salts.

Dan Judd — Head of Digital at Vape Superstore

Why Buy E-Liquids from Vape Superstore?

We stock thousands of e-liquids across nicotine salts, 50/50 10ml bottles, bar salts, and high VG shortfills - covering everything from everyday pod vape liquids to high-VG options for sub-ohm kits.

With money-saving multi-buys, free tracked next-day delivery over £20, and over 25,000 five-star Trustpilot reviews, Vape Superstore makes it easy to shop e-liquids online at great value.

Frequently Asked Questions

How much do vape juices cost?

Vape juice prices vary by brand, bottle size and mix. At Vape Superstore, 10ml e-liquids start from £1.20 for ranges like 88Vape, with most premium 10ml bottles typically around £2.95 RRP and up. Larger shortfill bottles cost more upfront but usually work out cheaper per ml, especially if you add your own nic shots. Our Multi-buy deals are one of the easiest ways to bring the cost down if you’ve already found flavours you enjoy.

How long does a 10ml bottle of e-liquid last?

It depends on your device and how much you vape. As a rough guide, a 10ml bottle gives around 2,000–3,000 puffs. If you’re using a pod kit and go through about 1–2ml a day, a bottle should last around 5–7 days. Sub-ohm vapers who use thicker, high-VG liquids might get through 5–10ml a day because of the bigger clouds.

Can I mix different e-liquid flavours together?

Yes, you can! Lots of vapers enjoy mixing flavours to create their own blends. Just make sure the liquids have a similar VG/PG ratio and nicotine strength. Mixing very different ones can affect flavour, throat hit, or performance. Try pairing flavours that go well together, like strawberry and cream, or tobacco with a touch of caramel.

What’s the difference between 10ml bottles and shortfills?

10ml bottles are pre-mixed with nicotine (up to 20mg) and ready to vape straight away. They’re fully TPD-compliant and work best with pod kits or mouth-to-lung devices. Shortfills, on the other hand, come in larger bottles such as 50ml or 100ml and don’t contain nicotine. They're designed to have space to add nicotine shots and are typically used with sub-ohm devices that handle thicker, high-VG liquids. Because of their size, shortfills usually offer better value and can work out up to around 60 percent cheaper per millilitre than smaller bottles.

Are nicotine salts stronger than regular e-liquid?

Not exactly stronger, but they tend to feel more satisfying. Nic salts absorb into your bloodstream more efficiently, so even a 10mg nic salt can feel as satisfying as a higher strength freebase e-liquid for some people. They also give a smoother throat hit, which is why many ex-smokers prefer them.

Can I vape e-liquid with no nicotine?

Yes. you can vape e-liquid with no nicotine at all. We stock a wide choice of nicotine free e liquid, including nicotine free shortfills and selected 10ml bottles, so you can enjoy the flavour and vapour without any nicotine. Nicotine free vape juice is ideal if you have already cut down your nicotine strength and want to remove it completely, or if you simply enjoy vaping for the taste and hand to mouth habit. You can filter by strength to find 0mg options quickly, or browse our nicotine free e-liquids range.

What are the best e-liquid flavours?

Flavour is personal, but most e-liquids fall into a few main families. tobacco, menthol and mint, fruits, sweets and candy, and rich desserts. For new vapers, tobacco and menthol blends can feel most familiar, while many disposable users prefer bold fruit or candy flavours like blue raspberry or mixed berry. The best flavour for you is the one that stops you craving a cigarette and that you are happy to vape all day. If you are not sure where to start, our Best E-Liquids To Buy 2025 guide is a great place to explore customer favourites and top rated options.

What are the best e-liquid brands?

The best e-liquid brand is the one that keeps you away from cigarettes and fits your taste and budget. Some of our most popular ranges include Bar Juice 5000, ELFLIQ by Elf Bar, Vampire Vape, Riot Squad and Dinner Lady, covering everything from disposable style fruit blends to classic tobacco and menthol. Different brands specialise in different things, such as nic salt ranges, shortfills or 50/50 blends, so it is worth trying a few to see what suits you. For more ideas, take a look at our Best Vape Juice Brands 2025 guide, where we highlight the brands our customers come back to again and again.

Do e-liquids expire?

Yes, e-liquids have a shelf life, usually 12 to 24 months if stored properly. You will find the expiry date on the bottle. A change in taste, strange smell or liquid separation that does not improve with shaking can mean it is time to replace it. Do not worry if the liquid darkens slightly over time, this is usually just oxidation and is normal, but always check the date and use your judgment.

How do you store e-liquids?

For maximum flavour and to help your e-liquid last as long as possible, store bottles in a cool, dark place. Keep them away from direct sunlight and heat, and avoid extremes of cold. For long term storage, some vapers keep e-liquids in the fridge, but this is not essential for everyday use.

Always keep the bottle sealed and away from children or pets.

Are all your e-liquids TPD compliant?

Yes. Every e-liquid we stock meets the requirements of the UK Tobacco and Related Products Regulations (TRPR 2016). That means they have been submitted and notified to the MHRA, comply with limits of 10ml per bottle and 20mg per millilitre nicotine strength where applicable, and avoid ingredients that are not permitted under UK law. Our products come in child-resistant, tamper-evident packaging and include full ingredient lists, batch numbers and traceability, and we do not sell e-liquids that contain diacetyl or vitamin E acetate.

Are e-liquids safe?

E-liquids are designed for adult smokers and vapers, and should always be used as directed. Every e-liquid we sell meets the requirements of the UK Tobacco and Related Products Regulations (TRPR 2016) and is notified to the MHRA, with child resistant, tamper evident packaging, full ingredient lists and batch traceability. We do not sell e-liquids that contain diacetyl or vitamin E acetate, and we only work with reputable UK and international manufacturers. While no nicotine product is completely risk free, choosing legal, compliant vape liquid from a trusted retailer is the safest way to vape if you already smoke.