The Custard Company

With roots in the Midlands, The Custard Company is a UK-based brand with a passion for flavour, mastering creamy and velvety custard profiles. Their e-liquids offer thick clouds, smooth throat hits, and coil‑friendly performance. TPD‑compliant and made with premium, traceable ingredients, The Custard Company delivers rich, creamy satisfaction with each puff.

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Free Next Day UK Delivery.

Get your orders delivered fast, free on orders over £20.

Same Day Dispatch Up To 10PM.

Place your order by 10 PM Mon-Fri for same-day dispatch.

Delivery & Dispatch 7 Days A Week.

We’ve got you covered every day of the week!

Rewards Club.

Earn up to 7% cashback on every purchase.

Customer Support.

We’re here 7 days a week to help with any questions or advice you need.

Lowest Price Guarantee.

Found it cheaper? We’ll match it to ensure you get the best value.