Brand guide
Everything you need to know about ZYN
Tobacco-free nicotine pouches from Scandinavia, strengths, formats, flavours and how to use them.
About ZYN
ZYN is a Scandinavian-developed nicotine pouch brand created as a tobacco-free alternative to traditional oral nicotine products. Unlike traditional snus, ZYN contains no tobacco leaf. Each pouch is made using nicotine, flavourings and plant-based fillers. Placed discreetly under the upper lip, nicotine is absorbed steadily without combustion, vapour or ash.
ZYN is well suited to adults who want to manage their nicotine intake without smoking or vaping. The range focuses on balanced flavour delivery, slim pouch formats, and a broad range of strengths, from very low doses for occasional or light users through to higher strengths for those with greater nicotine needs.
01
Tobacco-free
ZYN contains no tobacco leaf. It is made with high-quality nicotine, flavourings and plant-based fillers.
02
Discreet and smokeless
No smoke, vapour, spitting or ash. A ZYN pouch sits under the upper lip and works discreetly, suitable for use in any situation where smoking or vaping is not possible or appropriate.
03
Designed for everyday use
ZYN flavours are designed to be smooth rather than overpowering, making them comfortable for extended use. The range is particularly well suited to first-time nicotine pouch users and those stepping down from smoking or vaping. Each can contains 20–21 pre-portioned pouches, making it easy to manage usage throughout the day.
Important: These products are not risk-free and contain nicotine, which is addictive. For use by adults only who would otherwise continue to smoke cigarettes or use other nicotine products.
How to use ZYN nicotine pouches
ZYN pouches are straightforward to use and require no preparation, liquid or accessories. Each can contains 20–21 individual pouches.
01
Place under the upper lip
Take one pouch from the can and place it between your upper lip and gum. Position it comfortably, it should sit flat without needing to be held in place.
02
Allow nicotine and flavour to release
A mild tingling sensation is normal as flavour and nicotine begin to release. This is expected and typically settles within a few minutes. Nicotine and flavour are released steadily, no chewing or sucking required.
03
Use for up to 60 minutes
Each pouch can be used for between 20 and 60 minutes depending on personal preference. There is no fixed duration, remove when you feel ready or when the flavour and nicotine release has subsided.
04
Dispose responsibly
Remove the used pouch and dispose of it using the waste compartment built into the lid of the ZYN can, or place it in a bin. Do not swallow the pouch.
ZYN strengths and pouch formats
ZYN uses a clear dot system (1 to 5 dots) to indicate nicotine strength at a glance. Pouches are available in two formats, each suited to different usage styles and experience levels. Strength guidance below is intended as a general reference, individual experiences vary and users may wish to adjust over time.
Most discreet
Mini Format
- Ultra-slim, barely noticeable under the lip
- Available in 1.5mg, 3mg and 6mg
- 20–21 pouches per can
The most discreet pouch format in the ZYN range. The compact size makes it well suited to lighter users, those new to nicotine pouches, or anyone who prefers a lower-profile experience. Lower strengths make it a natural starting point.
Longer lasting
Slim Format
- Slightly larger pouch for extended use
- Available in 9mg, 11mg and 13.5mg
- 20–21 pouches per can
A slightly larger format that holds more nicotine and flavour for a longer-lasting experience. Well suited to more experienced pouch users or those with higher nicotine needs. The slim shape still sits comfortably under the lip during use.
Which strength should I start with?
New to nicotine pouches
No strong nicotine background
1.5–3mgMini
Light smoker / light vaper
Occasional or low-frequency use
3–6mgMini
Moderate smoker / regular vaper
Daily habitual nicotine use
9–11mgSlim
Heavy smoker / high tolerance
High daily nicotine consumption
11–13.5mgSlim
ZYN’s dot rating system provides a quick visual reference, but the milligram strength per pouch is the most accurate way to compare intensity.
Individual experiences with nicotine pouches can vary depending on strength, pouch format, usage duration and personal tolerance. If in doubt, starting at a lower strength and adjusting is the most sensible approach.
ZYN flavours
ZYN's flavour range is designed for smooth, consistent release over the duration of each pouch. Flavours are balanced rather than intense, the range is intended for comfortable, extended everyday use rather than bold impact. Flavour and nicotine release gradually over approximately 20–60 minutes.
Most popular
Mint & Menthol
Cool Mint, Spearmint and Menthol Ice are the most consistently popular flavours in the ZYN range. Clean, refreshing and easy to use throughout the day, a natural starting point for new users and the most widely available across both Mini and Slim formats.
Fruit Blends
Citrus, Apple Mint, Red Fruits and Blackcurrant Frost bring a lighter, more varied flavour profile. These work well for users who find straight mint too sharp or who want more variety across the day. Often slightly sweeter than the menthol options.
Coffee & Spice
Coffee (Espressino) and Chilli Guava offer more distinctive profiles for users who want something further from the standard mint range. Less common but popular with those who prefer a warmer, richer flavour base during use.
Not sure where to start?
Cool Mint is the most popular and widely stocked ZYN flavour across both formats and strengths. It is the most straightforward recommendation for anyone new to the brand, once you know you like it, branching into fruit or coffee profiles is easy from there.
View all flavours →All ZYN flavours are available in tobacco-free, pre-portioned pouches designed for steady nicotine release.
Frequently asked questions about ZYN
Is ZYN the same as snus?
No. ZYN is a tobacco-free nicotine pouch, it contains no tobacco leaf. Traditional snus is a tobacco-based product. ZYN uses pharmaceutical-grade nicotine alongside flavourings and plant-based fillers.
Are ZYN pouches safer than smoking?
ZYN is tobacco-free and does not involve combustion, making it a cleaner alternative to smoking. However, nicotine is not risk-free and is an addictive substance. These products are intended for adults who would otherwise continue to smoke or use other nicotine products.
Can you swallow ZYN pouches?
No. Pouches should be removed from the mouth after use and disposed of responsibly, either using the waste compartment in the lid of the can or placed in a bin. Do not swallow the pouch.
Can I travel or fly with ZYN?
Generally yes, ZYN pouches are permitted in hand luggage on most airlines and are not subject to liquid restrictions. However, rules vary by country and airline, so it is worth checking local regulations before travelling. Keep pouches in their original sealed can.
How should ZYN be stored?
Store in the original sealed can in a cool, dry place away from direct sunlight. Keep out of reach of children and pets. Once opened, pouches are best used within a reasonable period to maintain freshness and flavour quality.
Do you provide free samples of ZYN?
No, Vape Superstore does not provide free sample cans of ZYN nicotine pouches.
