Editorial Policy & Standards

At Vape Superstore, we are committed to producing accurate, responsible and transparent content for adult customers. As a specialist retailer operating within a regulated category, we recognise the importance of maintaining high editorial standards across all product, category and educational content published on our website.

This policy explains how our content is created, reviewed, maintained and governed.

Our Editorial Purpose

Our content exists to:

  • Provide clear and factual product information
  • Help adult smokers and vapers make informed purchasing decisions
  • Explain compatibility, features and usage in practical terms
  • Support safe and responsible product understanding
  • Maintain regulatory compliance and responsible communication

Our content is intended exclusively for adults aged 18+.

Our Content Team

Content Writers

Editorial Leadership & Fact Checking

All content is reviewed internally prior to publication.

Content Integrity

We prioritise clarity, accuracy and customer value over promotional language. Content is written to reflect manufacturer specifications, verified product features, real-world compatibility guidance, clear nicotine strength suitability, and accurate battery and technical information.

We do not publish content designed to exaggerate performance, imply health benefits or mislead customers. We do not position vaping as risk-free and do not make medical or smoking cessation claims.

Fact Checking & Review Process

Every product and category page undergoes internal review prior to publication. Our review process verifies:

  • Technical specifications
  • Device compatibility
  • Nicotine strengths and formats
  • E-liquid ratios (PG/VG)
  • Battery capacity and charging details
  • Regulatory positioning where applicable

Fact checking is carried out by:

  • Dan Judd – Head of Digital
  • David Phillips – Lead Content Writer

Content may also be reviewed in collaboration with merchandising and product teams where required.

Accuracy & Corrections

We are committed to maintaining up-to-date and accurate information. If a factual error is identified:

  • The issue is reviewed internally
  • Manufacturer specifications are re-verified
  • The content is corrected promptly

Where a material error has occurred, the correction will be reflected within the updated content. Evergreen product and category pages are reviewed periodically, particularly when manufacturers update specifications, products are reformulated or discontinued, compatibility guidance changes, or regulations are updated.

Sourcing Standards

Our content is based on:

  • Manufacturer documentation
  • Product packaging and inserts
  • Supplier technical specifications
  • UK regulatory guidance where relevant

We avoid anonymous sourcing. All factual claims relating to product features must be verifiable.

Independence & Commercial Transparency

Vape Superstore is a retailer. All products featured on our website are stocked and sold by us. Our editorial content is not influenced by manufacturers in exchange for favourable coverage. We do not publish paid reviews without clear disclosure.

Where promotional pricing, bundles or offers are highlighted, these are clearly stated. We maintain separation between editorial content and advertising content.

Responsible Communication

Nicotine is an addictive substance. Our content is written for adult smokers and vapers. We do not publish content intended for non-smokers and do not target under-18s. We avoid youth-oriented language and avoid medical or therapeutic claims.

For medical-related context, customers should refer to our Medical Information Disclaimer .

Use of Artificial Intelligence (AI)

We may use artificial intelligence tools as part of our internal workflow to support research, drafting efficiency or structural refinement. However, all published content is reviewed and approved by human editors.

  • We do not publish fully automated AI-generated content.
  • Human oversight is applied to all technical, regulatory and product claims.
  • Final accountability rests with our editorial leadership.

If generative AI is used in a material way in the future, we will ensure appropriate transparency.

Our broader approach to responsible technology use is outlined in our AI Policy & Ethical Use Statement.

Originality & Intellectual Property

All content published on Vape Superstore is original and created for our website. We do not permit plagiarism or unauthorised reproduction of third-party material.

Images, graphics and product photography are created internally or supplied by manufacturers under appropriate usage rights. Content must comply with applicable copyright and intellectual property laws.

Reporting Concerns

If you believe any content on our website is inaccurate or unclear, please contact our customer support team so it can be reviewed.

Contact us

Last Updated: 11/02/2026