Are Disposable Vapes Legal in the UK?

Are Disposable Vapes Legal in the UK?

Since its inception nearly a decade ago, the vaping industry has thrived within the UK. With the risks and costs of smoking traditional cigarettes, vapes have emerged as a better and safer alternative. After assimilating into society and culture, the UK government has accordingly adapted the laws governing the use of vaping devices and e-liquids.

The TPD directive went into effect on May 20, 2016, limiting tank sizes, maximum nicotine strengths, and bottle sizes. It also meant that any vaping product sold in the UK market had to be submitted to the MHRA to guarantee the quality and safety of these products.

Although the vaping market has grown in size, the devices themselves have shrunk, and we've seen a new trend in the last two years: the incredibly easy to use disposable vapes. As a result of their enormous popularity, we are seeing a flurry of disposable vape releases, and retailers are stocking them without hesitation.

In addition to specialist vape shops and supermarkets selling these devices, they are now being sold in your local corner shop, cafe/fast food store and marketplaces such as Ebay and Gumtree. While the majority of these stores adhere to the regulations, there are a few rogues who disregard the health of their customers by selling Black market vapes.

News reports of shops having their stock seized are becoming more common, but with so many stores now selling these devices, it is becoming nearly impossible to police.

There are a few things you can look out for as a consumer to ensure you're buying legitimate and regulated products.

Purchasing from a reputable retailer

Although it may appear obvious, purchasing your device from a legitimate and reputable seller or manufacturer is critical. Vape Superstore like most, care about their consumers health and their business.

Having said that, there are many websites that appear to be reputable but are selling non-compliant products. So make sure to…

Check the website listing or ask the seller

If purchasing online be sure to check the description and imagery of the products first. They should state the following:

  • A maximum 2ml e-liquid capacity
  • A maximum of 20mg nicotine
  • A nicotine warning label


The majority of the devices allow 550 to 600 puffs of 2% nicotine e-liquid, which equates to 40 to 50 cigarettes per vape. As a general rule, if the listing states more than 600 puffs*, they will not be suitable for the UK market, as they will have a capacity greater than 2ml and, most likely, a higher nicotine content than is permitted.

We are aware of the following products being sold illegally in the UK:

  • Geek Bar Pro - 1500 Puffs & 45mg nicotine
  • Elux Legend Pro - 3500 Puffs & 10ml of e-liquid
  • Elf Bar 1500 - 1500 Puffs, 4.8ml capacity & 50mg nicotine

*There are a few devices that are 800 puffs which are TPD compliant; Dinner Lady V800 and IVG Plus Bar.

Check the product has been submitted and approved by MHRA

You can check the legitimacy of any vaping product on the Medicines and Healthcare Regulation Authority (MHRA) website. All products sold to the UK market must be listed on the MHRA. Just type the name of the brand and product in the available field and it will be displayed if they are authorised.

Check the packaging

If you've already purchased your product but aren't sure if it's safe to vape, check the packaging for a nicotine health warning and nicotine content information (max 20mg or 2%).

The manufacturer's information, such as address and phone number, or website address, should also be included on the packaging. Many companies, including Elf Bar and Lost Mary, place a holographic sticker on the box that allows you to check the authenticity on their websites.

A word on unregulated products

Unfortunately, illicit or unregulated products will always be a problem, not just in the vaping industry. Despite the fact that Trading Standards is doing an excellent job of seizing illegal stock from sellers, it is a never-ending battle.

We understand that regulations are a barrier for many vapers, and perhaps higher nicotine levels and larger tank/pod capacities would be more effective in assisting smokers in quitting. However, while these laws are in effect, Vape Superstore will always abide by the rules and ensure that the products we sell are safe for the consumer.


If you have any questions about any of the products you have purchased from our website or elsewhere, please contact our support team via phone or email. You can also contact a member of our team via live chat. contains general information about vaping and vapour products. The information provided is not medical advice, and should not be relied upon unless explicitly cited. We do not make any warranties surrounding the health benefits, reliability and accuracy of written copy across all pages on our website, including blog content and content posted on social media.

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Author Image: Dan Judd
About the Author: Dan Judd
Dan Judd, Head of Digital at Vape Superstore, has been a pivotal figure in the company since joining in 2018. Beginning his personal vaping journey in 2015 as a means to quit smoking, Dan not only understands the products but also the transformative power of vaping. Armed with a Bachelor's Degree in Business Management & Marketing from Leeds Beckett University, Dan seamlessly blends academic prowess with real-world experience. Dan is committed to educating the wider community about the benefits of vaping and its potential in leading a smoke-free life.


Hey @Toyha,

Thank you for reaching out with your question! The nicotine strength listed on vape products, like your Gold Bar vape, is expressed in milligrams per milliliter (mg/ml). In your case, the vape is labeled as 20mg/ml and has a 2ml capacity. This means the total nicotine content in the vape is 40mg, which matches the maximum nicotine statement on the packaging.

Please do not hesitate to contact us if you have any questions.

Many thanks,


I’ve purchased a Gold Bsr vape in a store and noticed that although it states 20mg/2ml but also states maximum nicotine as 40mg. Is this legal as I’m very much confused now. Many thanks in advance.


@Jim Nisbet

That could be the IVG 2400 device – which is a TPD compliant device due to having 4 × 2ml separate tanks, and revolves the user switching the tanks manually. – Please feel free to give our customer services team a call or speak to us on live chat, if you are unsure about any device before purchasing.


I’m trying to stop smoking,I was in a local shop recently and noticed they had a device with 2.400 puffs various flavours. Does this sound ok

Jim nisbet

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