Best Vape Juice UK 2026: Top Selling E-Liquids

Best Fruity E-Liquid Flavour

Strawberry Cherry Raspberry Nic Salt E-Liquid by Bar Juice 5000

“The best vape juice for flavour”

Review & Experience

After a few refills in my OXVA Xlim Pro 3, Bar Juice 5000 Strawberry Cherry Raspberry stood out straight away as one I couldn't put down. It's a vibrant and fruity nic salt. The first puff hits with a bright strawberry top note, then the cherry comes through deeper and slightly syrupy, and it all finishes with a sharp raspberry edge that keeps it from tasting flat or overly sweet. It’s got that bold, disposable-style intensity people look for, but it still feels clean and smooth in a refillable pod.

What I liked most is how consistent it stays from the first pull to the last. Some fruit salts start strong and fade, but this one keeps the same layered profile without turning harsh or perfumey. If you want a fruity vape that’s sweet but not sickly, and you like flavours that pop with every puff, this is an easy recommendation and it makes sense it’s a bestseller.

Best Dessert Vape Juice 2026

Lemon Tart Nic Salt E-Liquid by Dinner Lady

“No idea how they have managed to create this! Just like eating Lemon Tart, great stuff.”

Review & Experience

Dinner Lady’s Lemon Tart combines a sweet, candy-like lemon curd with a moreish meringue dished up in a perfectly buttered pastry base. The first inhale delivered a sherbet lemon vibe which I was pleasantly surprised about, it was soft and light. I wondered where the pastry was only to be greeted by it heavily on the exhale - it outweighed the lemon that's for sure. I enjoyed this flavour myself, it was light and moreish but not too overpowering. As a person who typically opts for more candy or fruit flavours, this liquid works as a nice treat once in a while.

Best Menthol Flavour

Menthol Nic Salt E-Liquid by Elf Bar ELFLIQ

“This is a great menthol and tastes like double mint gum”

Review & Experience

Combining menacing menthol and refreshing mint the initial puff of Elfliq Menthol delivers an intense serving of frosted menthol that sent shivers down my spine. Half-way through the inhale a subtle spearmint sweetness merges with a bright peppermint note. Half an hour later I still felt like I had just brushed my teeth.

I really did enjoy this e-liquid and although it may not be my go-to taste profile, the accuracy of the mint was impressive and it was very refreshing.

Best Tobacco Salt Flavour

Snoow Tobacco Nic Salt E-Liquid by Elf Bar ELFLIQ

“Great taste. Just the perfect sweetness to the tobacco”

Review & Experience

Snoow Tobacco is a comfort-style tobacco. You get a rich, slightly smoky base, then a smooth vanilla-cream finish that rounds everything off. It’s designed for MTL vaping, so it shines in refillable pod kits where you want steady flavour and a clean, consistent draw. While single note tobacco flavours are a great place to start if you're new to vaping, they can be a bit boring to use all day. A flavour like Elfliq Snoow adds a smooth sweetness that is't sickly but serves to keep your tastebuds entertained with an extra layer of complexity. If you enjoy the taste of flat white coffee, you'll be in a similar ball park.

Best Tobacco E-Liquid

Straight Tobacco E-Liquid by VS Fifty Fifty

“Smooth taste, virtually no smell. Easy transition from cigarettes to vape”

Review & Experience

Though we are shamelessly plugging our own brand - VS Fifty Fifty - the sales data speaks for itself. Straight Tobacco is our best selling tobacco vape by a wide margin, even beating the popular Elfliq Snoow Tobacco. Fifty Fifty Straight Tobacco delivers a simple, earthy tobacco leaf that provides a clean, cigarette flavour vape. I used a plain tobacco flavour when I first quit smoking, so I can see the appeal of a cigarette-tobacco flavour. This one gets it right with a no nonsense cigarette flavour vape that does the job. I filled up my Xlim Pro 3 with this liquid at a 6mg strength that delivered a good throat hit and reacted really well with my coils. If you're trying to switch from smoking to vaping but not sure which fruit flavour to pick, VS Fifty Fifty Straight Tobacco is a safe pick.

Top Selling Fruit Vape 50/50

Raspberry & Apple 50-50 E-Liquid by Double Drip

"Great value for money, great flavour."

Review & Experience

Raspberry & Apple by Double Drip is a consistent customer favourite and does exactly what it says on the bottle. A light raspberry sweetness upfront, followed by that crisp green-apple edge that keeps the flavour sharp and refreshing. The overall profile stays fruity from start to finish, with a nice tart-sweet balance that works well as an all-day pick.

Because it’s a 50:50 freebase liquid, it pairs best with lower-wattage MTL vape pens. You’ll get a clear throat hit that scales with strength, without the flavour turning heavy or syrupy.

Best Fruit 50 50 Vape Juice Shortfill

Mad Blue 100ml (50/50) Shortfill E-Liquid by Drifter

“Best vape juice I've ever tried”

Review & Experience

From the first puff, I tasted the intensely sweet notes of the blueberries and blackberries, followed by a sour raspberrys sharpness that helped tone down the overall sweetness. It's rich in berry flavour and reminds me very much of blackcurrant Ribena pre-sugar tax - very nostalgic! Drifter Mad Blue has held top spot for best selling 50/50 shortfill for over a year and it's popularity remains strong. If you're not sure where to start with all the fruit flavours on offer, a good berry mix like this is an easy winner. If you're still not sure, check out the reviews our customers leave on the products page, they're very enthusiastic!

Best Dessert 50/50 flavour

Caramel Coffee 100ml (50/50) Shortfill by Seriously Pod Fill 2

Review & Experience

Perfectly balanced tones of roasted coffee beans and velvety caramel create a swirl of luxuriously creamy flavour that I found surprisingly enjoyable. I'm not overly keen on dessert flavours, but Seriously Pod Fill 2 Caramel Coffee is hard to put down. It is a rich flavour and I personally couldn't vape it all day, but it is a supurb partner to a morning coffee and pastry. If you are an MTL vaper who likes dessert flavours, I highly recommend this and any of the Seriously Pod Fill flavours.

Best Beverage Flavour

Wild Cherry Cola Double Brew Bar Series 100ml (55/45) by Ohm Brew

“Lovely taste. Well worth the money 👍”

Review & Experience

Wild Cherry Cola by Double Brew Bar Series captures a popular soda flavour that is a very popular choice with our customer base. The distinctive notes of cherry and cola are admittedly quite delicious and well balanced. There are hints of vanilla and caramel from the cola which complements the bold sweet/tart cherry flavour really well. If you are on the hunt for an e-liquid that is sweet and refreshing, this is a beverage is a lipsmacking delight that I highly recommend.

Best Fruit Flavour Vape Juice

Blue Razz Berry 100ml Shortfill E-Liquid by Seriously Fruity

“By far closest I've come to the blue razz disposables”

Review & Experience

If you were ever a fan of blue raspberry disposables or cinema slushies, then this is one to try, Seriously Fruity have an impressive lineup of fruity flavours and their take on Blue Raspberry is an instant classic. It is a punchy blend of blue rapsberries wrapped in a tongue tingling hard candy note that makes it tvery hard to put this flavour down. I haven't tasted a more accurate rendition and our customer base agrees with me, just read the reviews.

Best Dessert Vape Juice

Vanilla Custard Waffle 100ml Shortfill E-Liquid by Flavour Treats

“Taste is good. If you like the sweet flavour of vanilla then it will suit you well.”

Review & Experience

As soon as you inhale this e-liquid, you are greeted with a punchy hit of creamy vanilla custard that is both comforting and moreish as the dessert itself. The undertone of warm toasted waffle adds a savoury pastry note to the sweet and creamy vanilla custard. This e-liquid was a pleasant surprise to me, the vanilla custard flavour is so comforting and tastes like the real thing.

Best Menthol E-Liquid

Heisenberg 100ml Shortfill E-Liquid by Vampire Vape

“Simply the best.”

Review & Experience

Heisenberg 100ml Shortfill by Vampire Vape is one of the oldest unique vape flavours around. It serves up a classic mixed berry blend with an icy edge and a twist of aniseed. The inhale tastes sweet and juicy, then the exhale brings the cooling menthol finish, with aniseed adding a delectable aftertaste that will make you want to another hit. There are many versions of this flavour but only Vampire Vape have truly nailed it in my opinion, and it's easy to see why Heisenberg has remained one of the most popular all-day vape flavours for over 10 years. You can also buy the Heisenberg vape juice in a nic salt for your MTL pod kit.

Factors to Consider When Choosing the Best Vape Juice Flavours (UK)

When choosing the best vape juice flavours, starting with what you already enjoy can make the process much easier. Think about the foods and drinks you naturally reach for. If fruit sweets, fizzy drinks, or desserts are your go-to, a sweet or fruity e-liquid will usually feel familiar and satisfying. Many vapers prefer to begin with recognisable flavours before branching out into more complex blends.

If you’re new to vaping or have a more savoury palate, a tobacco-flavoured e-liquid can be a comfortable starting point, especially for recent ex-smokers. From there, it’s easy to experiment over time, moving into smoother coffee flavours, refreshing menthols, or layered fruit combinations once your taste buds adjust.

Make sure the vape liquid suits your device

Not every vape liquid works well in every kit, so matching the liquid to your device is essential when choosing the best e-liquids for your setup.

Starter pod kits and vape pens deliver a MTL (mouth-to-lung) inhale similar to smoking. These work best with:

• 10ml nic salt vape liquids
• 50/50 freebase e-liquids

Sub-ohm and high-powered kits are designed for DTL vaping (direct-to-lung) and larger vapour production. These require:

• Thicker high VG e-liquids
• Shortfill bottles, typically 70% VG

Choosing the right ratio helps avoid coil issues and ensures the vape juice performs as intended.

Make sure the vape liquid suits your device

The PG/VG ratio affects flavour strength, vapour production, and how well the liquid soaks into your coil.

• 50/50 PG/VG vape liquids - Best for pod kits and vape pens, offering a balanced flavour and smooth inhale.

• 30/70 PG/VG high VG e-liquids - Ideal for sub-ohm vaping, producing denser vapour with a smoother draw.

   

Choosing the right ratio helps avoid coil issues and ensures the vape juice performs as intended.

Choose the right nicotine strength

Nicotine strength plays a big role in finding the best vape liquid for your needs.

• Nicotine salts (5mg, 10mg, 20mg) - Smooth and fast-acting, making them popular with beginners, ex-smokers, and users switching from disposables.

   

• Freebase nicotine (3mg, 6mg) - Better suited to lighter smokers or sub-ohm vapers who prefer lower nicotine levels.

   

Higher strengths such as 12mg or 18mg freebase nicotine can produce a very strong throat hit and are usually less suitable for most modern pod or sub-ohm setups.

Taking the time to match flavour, device type, PG/VG ratio, and nicotine strength will make it much easier to find a vape juice you genuinely enjoy and can use comfortably all day.

FAQs

Found a flavour you can’t resist from our Top 10 E-Liquids? Good news - your next vape is just a click away. You can shop today's top e-liquid picks. Choose from a wide range of sweet desserts to refreshing menthols, we’ve got deals on all your favourites. Stock up today and elevate your vaping game!

At Vape Superstore, we’re always aspiring to have the best range, which means trying a whole lot of vape juice to find the best ones to offer you. E-liquids have come a long way over time and with so many flavours to choose from, boiling it down to just ten of the latest releases was always going to be hard. However, with all of us at VS HQ favouring slightly different flavours and a combined 20 plus years of vaping between us, we think we’ve done a pretty good job.