Dan Judd - Head of Digital at Vape Superstore

About the Author

Dan Judd is Head of Digital at Vape Superstore, where he has been responsible for the company’s digital growth and content strategy since 2018. He oversees ecommerce performance, SEO, and the creation of clear, accurate buying guides designed to help adult smokers make informed decisions.

After switching from smoking to vaping in 2015, Dan gained first-hand insight into the challenges people face when choosing suitable alternatives. This practical experience, combined with over a decade of digital marketing experience, informs his customer-focused approach to content, ensuring guidance is based on real-world use rather than theory alone.

Dan holds a Bachelor’s degree in Business Management & Marketing from Leeds Beckett University, graduating in 2008, and works closely with product specialists and compliance teams to ensure all content is responsibly written, evidence-led, and aligned with UK regulations.