E-Liquids

The best e-liquid for you depends on the vape kit you use, the nicotine strength you need and the flavours you enjoy. If you use a pod kit, vape pen or MTL starter kit, a 50VG/50PG e-liquid or nic salt is usually the best match. If you use a sub-ohm kit or higher-powered vape device, a high VG e-liquid or shortfill will normally be the better choice.

For most beginners, a 50VG/50PG nic salt used with a simple pod kit or vape pen is one of the easiest places to start. This setup is straightforward to use, works well at lower power and delivers smooth nicotine satisfaction, especially in strengths such as 10mg and 20mg.

Your nicotine strength should match how much nicotine you are used to and the type of device you are using. Heavy smokers or disposable vape switchers often choose 20mg nic salts, while moderate users may prefer 10mg nic salts. If you use a sub-ohm kit, lower strengths such as 3mg or 6mg are usually recommended because these devices produce more vapour with each inhale.

Nic salts are a great choice if you want smoother nicotine satisfaction, especially at higher strengths. Freebase e-liquids are better suited to vapers who prefer a more noticeable throat hit, lower nicotine strengths or larger vape kits. Neither is better for everyone; it depends on how you want the nicotine to feel and what device you use.

For pod kits, vape pens and MTL starter kits, a 50VG/50PG blend is usually the most reliable choice. It is thin enough to wick well in smaller coils and gives a good balance of flavour, vapour and throat hit. For sub-ohm kits, 70VG/30PG or other high VG blends are usually better because they are made for lower-resistance coils, higher wattages and bigger clouds.

No, it is important to match your e-liquid to your device. Thinner 50VG/50PG liquids are made for smaller pod kits, vape pens and MTL devices, while thicker high VG liquids are designed for sub-ohm kits and higher-powered setups. Using the wrong e-liquid can lead to poor flavour, leaking, dry hits, coil burning or weak vapour.

A 10ml e-liquid is a smaller bottle that can contain nicotine and is usually ready to vape. A shortfill is a larger bottle of nicotine-free e-liquid, often sold in 50ml or 100ml sizes, with space left to add a nicotine shot. Shortfills are popular with regular vapers because they offer better value per ml and are often used with sub-ohm kits.

Tobacco and menthol e-liquids are often a good starting point for smokers because they feel more familiar than sweet or fruity flavours. If you are switching from disposable vapes, you may prefer fruit, ice, candy or drink/soda flavours, as these are closer to the bold flavour profiles many disposable users already know.

In the UK, nicotine-containing e-liquids must meet TPD requirements before they can be sold. This includes limits on bottle size and nicotine strength, as well as appropriate labelling, nicotine warnings and product notification. At Vape Superstore, our vape juices are TPD compliant and meet the legal requirements for sale in the UK.